Social Media Marketing Best Practices to use with Instagram, Facebook, Twitter, and more

The rules of Instagram, Facebook, Twitter, and other social media sites can be challenging to manage, as consumer behaviours can sometimes seem to change year by year. Regardless, mobile devices and digital tech has made it so that social media is unavoidable. Best practices are an excellent reference point to adhere to when digging into what’s expected on social media.

Best practices customized by any business should be done according to data. After all, digital marketing of any kind is driven by data. Analytics like this identify strengths and weaknesses, providing brands the chance to listen to their audience and act. Leverage the social media analytics you have to refine your approach. If you don’t already have a social media account, no problem. Ensure moving forward, you pay attention to the data. Monitor your competition’s social media and look how they’re interacting with followers, what kind of content they are using, and the result.

Another important aspect of deciding on best practices for Instagram and other platforms is to choose your social media channels. Not every social media is ideal and deserves your time. Analyze where you think your audience is and go there. There’s only so much time in a day. Demographics hold importance. For example, a B2B company is best served marketing on LinkedIn, a platform where a musician marketing to consumers might not work as well. We recommend starting small so that efforts aren’t spread thin or too much budget is dedicated to any one channel.

Social media marketing for business should never be done casually. Find a thoughtful, carefully-made schedule and stick to it. Base on the data you have, decide what you will post and when. Create a calendar including the content title, content format, description, keywords to be used, CTA, and channel you intend to post on. Consider seasonal events and holidays, when and how you’ll be launching a campaign, and any dates relevant to your company. You don’t need to stick to a calendar like this rigidly but it’s a guide and guides are important. If you decide to change it later on, do so.

The last thing we want to mention is, just like you accumulated data about your audience and social media interactions early on, continue this pattern. Measure the effectiveness of social media every step of the way. There are analytics software included on Facebook, Twitter, and LinkedIn that allow you to see how things are performing. There’s also third party software one can use as well.

Best practices is ultimately about what’s most effective and appropriate for your audience and social media platform. Whether it’s Instagram, Facebook, Twitter, LinkedIn, YouTube, Snapchat, Pinterest, Reddit, or elsewhere, these are all communities of people, and platforms with different posting styles and expectations. The more you work within these communities, the better the understanding you’ll develop on how to promote and maximize content. Oftentimes, it’s the metrics which will tell you so much about how to move forward and what’s best.

For assistance with social media, contact Unlimited Exposure. As experts in digital marketing, we can maximize your presence on sites like Instagram, Facebook, and Twitter, and get you likes, shares, and conversation. Generate long-term momentum you can spur into real results!