3 Changes to your CTA Strategy that will elevate your Brand and Maximize Conversions
In digital marketing, website owners don’t always achieve the impact they want with their CTAs. There’s a lot which can influence how a CTA performs and when done right, the results can be massive. When done wrong, a site owner could be unknowingly sabotaging their effort. Building awareness for a brand off-page and nurturing leads correctly on-page are a starting part of success with CTAs.
Let’s say you’re already doing everything right and yet, for some reason your CTAs aren’t generating the clicks you want. This could be a sign that something simple’s not being done. Conversion channels selected, how powerful and authentic your content is, and how you’re strategizing your CTAs could be the answer. Should you believe it to be an issue with your CTA strategy, here are 3 changes you can make to help elevate your brand and maximize conversions.
Exclusivity works.
Sense of urgency incentivizes clicks and equally effective is exclusivity. Give the customer something special to them, with availability restricted or implied to be restricted in some way. Target blog readers with a special promotion, if it’s eCommerce marketing for example. Provide discounts in email marketing a subscriber won’t find anywhere else. Tease these discounts to promote a preferred action, such as signing up to your email subscriber list or sharing on social media. Incorporate this directly into your CTA button. Customer loyalty and repeat purchases are just some of the benefits of this CTA strategy.
Where you place your CTA is all based on strategy.
In most blogs, CTAs are found at an article’s end. This is a natural place to put it. You may think, after reading the article a reader’s interest will be qualified and they’ll be ready to click. In most cases though, what ends up happening is a part of the audience grows immune to this CTA placement. To combat this, some have used slide-in CTAs which appear as a box as a reader scrolls down. Visually impactful, some have found slide-in CTAs as opposed to static end-of-the-article CTAs greatly improves click-through rates and generates big results. Full-in opt-in CTAs are another option although they are strongly disliked by some readers.
Effective promotion of your blog and its CTA.
How you promote your content has a big impact on whether a CTA works or not. Social share buttons allow a user to connect your content to social media. Make them prominent on your landing page. Consider user-generated content to encourage readers to participate in creating the content they want to see on your site. For other digital marketing ideas for CTAs, consider getting a social media chat going, host a live streaming event, or tap into influencer outreach methods to collaborate on harnessing and attracting audience.
When it comes to CTAs and digital marketing in Toronto, choose Unlimited Exposure. Specializing in SEO, eCommerce, content marketing, video, social media, email marketing and more, we have all the resources and strategies needed to convert more customers and elevate your brand intrinsically through your CTAs. Content marketing is a powerful weapon in the Internet marketplace and when promoted correctly combined with the right CTAs, you have everything it takes to achieve big-time revenues. Speak with a digital marketing expert at Unlimited Exposure today and capitalize on succinct techniques, tips, and optimized strategies!
