Is There a Way to Create High Quality Content Fast for my Website to Help my SEO
We all want more content to promote. It helps strengthen our websites, boosts our SEO, and provides us something to use on social media. That said, it takes time, effort, and money to get that content.
Content marketing is still one of the most powerful weapons there is in digital marketing. To keep pace with others in competition with you though, you may want to produce more content faster. This is natural however it can cost you. No one wants low-quality content – not you nor the consumer.
Roundup posts.
Roundup posts are essentially a way to collect links to articles you’ve read through industry publications throughout the week and to use these as a way to generate clicks for yourself. Roundup posts are easy to write and are simple summaries of what interests you or your users. Although they don’t present much value months down the line, they can be a nice way to distribute others’ content, building relationships with other websites, and to give your readers something to consume while you’re working on your next great content marketing piece.
Leverage your evergreen content.
‘Evergreen content’ is content which is still relevant and useful months after it’s been published. This type of content can help provide you followers for possibly years down the line, contributing long-lasting value and momentum. Examples of evergreen content includes ebooks, industry analyses, instructional videos, and long-form blogs. If you don’t focus anywhere else, focus here because this content you can develop at an even pace and still have it bringing in clicks for a long time. This will take some stress off you to continue producing more and more content.
Tapping into user-generated content.
Ask yourself if there’s a way to get your customers involved in developing content. Credible, authentic testimonials. Guest blogs. Launching a social media contest and using the pictures as well as text in return to formulating on-site content. There are several ways you can do this. By involving your customers, you take some of the weight off you while also making your customers feel as if they’re participating in your brand. This is a huge positive for everyone involved.
Recycle the articles that are working.
If you have content that’s getting you a lot of clicks, recycle it by re-publishing it on your site. This can enhance your SEO, social media, and continue to build an audience. Don’t do it all the time however throwing in a recycled piece here and there can help add some bulk to the content you’re putting out. Just remember, do so with only your most popular pieces. Look at what’s performing on your site as well as what’s done well on social media platforms like Facebook, Twitter, and/or LinkedIn. Once an unpopular piece will not magically become popular.
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