Your Ultimate Guide to Optimizing Emails for Smartphones, Tablets, and Mobile Devices
More than half of all emails are opened on mobile devices. If you’re not already optimizing your email marketing for mobile, you’ve got to start. Desktop platforms are seemingly on a steady decline. The Internet is moving to mobile. Increase customer engagement and acquisition through these mobile-based email marketing strategies.
Subject line
So much focus for email marketing is placed on the subject line. Short, succinct, compelling, and informative, choosing what is most likely to engage your audience can be tough to think of. Be sure to invest the time to come up with a subject line you can be proud of and which will deliver the messaging you want in a click-friendly phrase.
Pre-header text
The pre-header text refers to the first line in your email copy. This is visible from the user’s email inbox and is just as important as the subject line. Keep it short and punchy. For some, they may want to make the pre-header text response or continuation of the subject line. For others, the pre-header text may jump right to a price advertisement or percentage discount.
Email buttons
Email buttons are ideal for Call-to-Actions. Text-heavy emails don’t perform well on mobile devices. A button is more effective, by far than a hyperlink in an excessive amount of text. Buttons are distinct and should be emphasized by the white space around it. Use phrases like ‘Find out more’, ‘Download now’, ‘Shop today’, and ‘Get exclusive access’ to lead a reader’s attention to your email marketing CTA button. Words like ‘today’ or ‘now’ can help create a sense of urgency, further helping someone feel the necessary desire to click.
Adaptive emails
Pre-designed, mobile-responsive email templates can generally be customized to suit your needs. Emails which can detect a device and be adapted to one’s screen size can be an intelligent move. No matter if it’s an iPhone, Android, or tablet, if your digital marketing strategy is to have more control over your presentation online, responsive design does that. Adaptive emails will present your design the way you want it to.
Single column v. multi-column
Email marketing design comes in two general designs. Single-columns are text-based emails that allow someone to skim the contents quickly and generally allow for more pronounced headlines. Comparatively, multi-column emails are rarely used these days as they make reading more difficult on mobile devices. That said, if you’re using more images and are an eCommerce site, setting up multi-column product displays can work. Even so, they should be used sparingly.
These are just some of the ways we choose to optimize our email marketing campaigns for smartphones, tablets, and mobile devices. As the nature of mobile devices is changing, adaptability, responsiveness, and being easy to consume are the three primary objectives we expect to see prioritized in the future.
If you’re seeking assistance in implementing an email marketing campaign for your business, contact an expert at Unlimited Exposure. Highly skilled in SEO, content marketing, email, eCommerce, video, social media, and more, allow us to help bring your business to new heights. Achieve a great performance and improve your approach to see big results with the customers you want. Nurture leads, attract back past customers, and see your website’s conversion rates improve in a big way. Join us today for more info!
