5 Ways Amazon used its eCommerce Marketing to Make it the #1 Selling Platform Online

There’s a lot Amazon has done to become the top-selling eCommerce site in the world. It’s no coincidence. A lot of the investment has been made into eCommerce marketing. Not only has their marketing caused them to rise to become one of the most valuable brands anywhere but it’s also allowed them to keep that top spot likely for decades to come.

If you’ve recently started an eCommerce company or are seeking ways to improve your eCommerce marketing, Amazon’s marketing strategy is a smart place to look. Here is a little insight into how the corporation continues to prioritize customers to maximize brand awareness, lead generation, convert leads, and achieve record revenues.

Loyalty programs.

By building a community, you build value. Amazon Prime members spend almost twice as much annually as regular consumers. Use your eCommerce site to build a loyalty program, providing exclusive discount codes, promotions, and more. Consider using Amazon Prime as a model, judging what’s most appropriate for your brand.

A strong social media presence.

Amazon receives more than 316,000 mentions on social media per day. Regardless of the products you’re selling, eCommerce social media marketing is very important. Use social media to discuss your products, ask questions, and engage in conversations with your customers. All of this drives sales across popular platforms like Instagram, Facebook, Twitter, Pinterest, and more.

A simple customer journey.

To purchase a product from Amazon, it’s not hard. Amazon’s easy to find online, products are easily searchable, and cashing out is simple. In their digital marketing, Amazon also knows where to find their audience and where they put their advertisements, they always ensure it’s linked to the appropriate product page. As an eCommerce brand, get to know your target audience and the channels on which you can reach them while connecting those channels to a simplified customer journey.

Monitoring product reviews.

Brand and product reviews influence eCommerce purchasing behaviour in 93 percent of consumers. Amazon has the world’s most extensive review network, encouraging conversation between customers and allowing leads the chance to easily see how well a product performs. Any negative reviews on your site should be responded to with empathy and no matter the problem, resolve it quickly.

Personalize interactions.

Regardless of whether you’re using eCommerce email marketing, social media, live chat, or otherwise, go the extra mile to personalize the interaction to the customer. Amazon does personalization better than anyone, recommending similar products and taking every opportunity to upsell or cross-sell. Segment your audience, learn about them, and invest in messaging personalized to the user.

Amazon does these five things better than anyone in eCommerce. If you don’t know where to turn for marketing inspiration, Amazon’s a great place. These digital marketing tactics are sure to generate the results you expect. Ultimately, if there’s one thing to pay attention to with how Amazon does things is how they prioritize the customer. As long as you do this, you won’t have trouble retaining customers and hopefully keeping them coming back to make more purchases.

Speak with an eCommerce marketing expert today at Unlimited Exposure to receive guidance and strategy to how to manage social media, email, content marketing, video, and more. Build your brand with advanced high-ROI strategies from one of Toronto’s top agencies.