7 Unique Lead Generation Tactics you Absolutely Must Try when you’re Low on Leads
Any brand, business, or organization lives and dies by the leads it can generate and convert. Struggling brands need to get smarter with how they find leads. How to do this can be done in many ways. Here are 7 highly effective lead generation tactics we would recommend to any website or brand who are not generating the leads they want.
Use a quiz
For all the high-tech advanced digital marketing strategies we can suggest to generate leads, something as simple as a survey or quiz can help provide lead info. Consider creating a quick on an important subject and then, inside this quiz, ask for a user’s contact info. Encourage them to share it with friends on social media. This can be a huge lead booster!
Prioritizing one choice
Brands can sometimes make the mistake of offering too many choices instead of just a few. Anything more than a few can create confusion. You want a lead to take action. Stick to only one CTA. Be clear in the action you want someone to take. Brands who have simplified their marketing messaging to one CTA, this has helped increase conversions for them by up to 25 percent.
Evaluate your web design
Revisit your web pages. You may need to re-write or re-structure some of them. If pages have spelling or grammar errors, have conflicting or inaccurate information, or are plain and bare, switch it up. Stick to your main points and benefits, and re-write accordingly. Include a clearly defined value proposition, eye-grabbing images or graphics, and a compelling CTA begging for a click.
Product or services video
Producing a product video highlighting its benefits and showing the impact it can have on a person’s lifestyle can increase leads on said product by up to 33 percent. eCommerce brands don’t have to invest big budgets in the video either. All it takes it simple, straightforward videos promoted on-site as well as across email and social media – when/if appropriate.
Email course
Consider launching a free email course. Online learning is a fun way to interact with your customers and foster engagement. If a user enjoys the program, they may be willing to offer their personal information or buy a product. It can be something as simple as ’25 free tips over 25 days – 1 a day through email’.
We don’t oftentimes think of LinkedIn as a lead generation social media marketing tip but for those unaware, LinkedIn has over 450 million users worldwide. For businesses, there are a lot of leads to grab here. Consider publishing pieces on LinkedIn. Think editorial articles or blogs, unique insights, and more.
Quora
Another place you can pick up leads is the question-and-answer site known as Quora. Get on there, get answering questions, and include a link to your site. This can be a nice way to offer authoritative knowledge, to join the conversation, and to bring users back to your site.
Tap into lead generation strategies from digital marketing experts at Unlimited Exposure today. There are endless amounts of leads out there for websites to take advantage of. With Unlimited Exposure, we’ll help improve brand awareness, increase customer loyalty, and help you build out sales in a grand way. We will guarantee you big results!
