What is the Most Popular Social Media Platform in 2019 For Digital Marketing and Why

There’s a lot of debate, these days, on what the best social media site is. Truth be told, each brand may have their own personalized answer based on where their audience is and what’s appropriate for them.

Analyzing current social media trends in digital marketing, Instagram is the #1 social media platform in the world right now followed closely by Facebook and Twitter. A huge social media trend that we’ve found is that while Instagram growth rates are the highest of all social media sites, Facebook and Twitter is growth is slowing down rather quickly. Although B2C brands still go to Facebook, waning interest means in 5-10 years’ time, Instagram might be where you want to invest your time.

In 2019, the top 3 social media platforms are Instagram, Facebook, and Twitter based on how marketers are using these sites. Approximately 94 percent of marketers use Facebook for social media marketing while 73 percent use Instagram and 59 percent are using Twitter.

Sadly, we are seeing a lot of marketers losing interest in Twitter. This isn’t to say that Twitter’s a negative social media site but rather, it might not be the hotbed of activity it once was. Some businesses may choose to use Twitter while others would be better recommended to try another social media platform.

Now, thus far, this has all applied for B2C businesses but what if you’re a B2B website – not surprisingly so, Facebook still reigns supreme. Up to 91 percent of marketers are using Facebook for B2B marketing while approximately 80 percent are using LinkedIn.

LinkedIn is an underrated platform with absolutely amazing potential well worth trying if you’re a B2B brand. By engaging with other professionals, publishing pieces on the platform, and making connections, you’d be surprised by how much positive momentum one can generate.

A big question a lot of us are asking ourselves is, can Facebook turn the tide of momentum to continue growing themselves as a digital marketing platform – it’s hard to say. Facebook has updated their algorithms to favor posts with high engagement while decreasing the power of those pages which have gone viral. The social media site hasn’t been able to shake the feeling that marketing on Facebook is slowly coming to an end.

Now in digital marketing, trends can change rather quickly. That said, social media like Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest, Reddit, and others have a place. It’s just a case of knowing where the audience is and how to maximize the available opportunities there. Although Facebook is on a downward trend, as is Twitter, one can’t dismiss these platforms because there are still hundreds of millions of active accounts here.

Are you looking for assistance with your social media marketing on Instagram and other platforms? Let us help. Partner with Unlimited Exposure and we’ll provide the expert guidance on how to maximize your budget on platforms like those mentioned. Generate leads, create conversions, and see big jumps in sales. We specialize not only in social media but also in video marketing, SEO, content marketing, email, and more. Join dozens of other businesses who have achieved big returns. The ROI is out there! It’s just a matter of going out there and grabbing it! Join us today for more details!