8 Ways Digital Tech has Permanently Changed How Business is Done in Toronto

8 Ways Digital Tech has Permanently Changed How Business is Done in Toronto

Tech’s been driving society for years now, and business in Toronto has seen many changes in recent decades because of the technology which has come and gone. Smartphones, iPods, social media, digital marketing channels, and how we interact person-to-person has all had an effect on business.

Data.

It’s easier than ever to accumulate data and analytics, which has helped digital marketing agencies in Toronto a great deal. Some data is more important than other data though and so companies are challenged to know which metrics are most important, how to process these analytics, and how to use this information to personalize content to your customer base.

Intimacy.

Tech has made things more intimate. Businesses can learn more about their customer than ever before. Smart companies are using this data to create personal marketing messages highly effective at delivering results. In fact, 85 percent of users are more likely to buy a product when messaging’s been personalized.

Communication.

Interacting with customers today can be done via social media, email, text messaging, phone, and yes, in-person. Consumers are more demanding than ever regarding customer service and Toronto businesses are rightfully challenged to live up to their service promises. Although social media’s a major motivator, private chat groups and one-on-one messaging has also made business more challenging in many aspects and easier in others.

Transparency.

Tech has opened up transparency between consumers and the businesses they buy from. As a brand, communications should be consistent and ethical, build trust, and be direct with the customer. After all, whether they’ve already bought from you or are thinking about it, general consumers appreciate care, attention, and straightforward information from their favourite brands.

Influencers.

Tech has now made it possible to have general consumers become influencers on YouTube, Instagram, and all across social media. Companies no longer have to spend millions hiring a celebrity. Instead, they can spend minimal amounts on digital marketing agencies and influencers, and get arguably more effective results.

A faster pace.

Things are changing faster than ever. Digital tech can barely keep up. Businesses are having to adapt in a way they haven’t had to before. Continuing education has become a necessity, constantly using new digital marketing to deliver strong results.

Content overload.

In the 1990s, people complained about being inundated with advertising messages at every turn. Since then, as the digital landscape has expanded, things have only gotten worse with content overload to the max. Every minute, there are 3.3 million people on Facebook posting something new. To cut through the noise, one has to be smart with their messaging and spend intelligently promoting it.

Innovation.

The fast pace of tech development and the way the Internet has continually expanded has meant there’s more innovation in so many areas of digital marketing, small business, and selling online. All sorts of tech is making it easier for businesses of all kinds to make a name for themselves and successfully establish dominance in the marketplace.

Unlimited Exposure is a top Toronto digital marketing agency with a focus on delivering big-time results. If you’re seeking to increase leads, conversions, sales, and revenues, we can help. Specializing in email, video, social media, SEO, and all aspects of selling online, find new ways to engage with and influence customers. Join us today for more details!