Improve your eCommerce Product Page Conversions with these 6 Digital Strategies
eCommerce product pages are secret weapons in SEO, as both a lead generation tool and a conversion method. Getting product pages right are a must. Prospective customers are arriving at your site ready to buy. If you have product pages properly set up alongside a customer-centric sales message, you’ve got a lot to gain. Here are 6 digital strategies to get you to optimized eCommerce product pages.
Video.
The average consumer spends 5.5 hours a day consuming video. Especially with social media marketing abound, video is an ideal way to communicate with your existing and potential audience. In fact, eCommerce sites like Amazon have seen an increase in purchases of 6-30 percent on product pages with video embedded.
Storytelling.
Storytelling can be the key to eCommerce success. If a customer is on the product page, it’s because they want to know more. They want to know what it’s used for, its benefits, its specifications, and how it can impact their lives. Tell the story of your customer and how your products can help them. Use your buyer personas to take people on a journey. If you can make them feel something, you can increase conversions and begin building brand loyalty.
User behaviour analysis.
Ensure your analytics are working on every product page and see your user behaviour. Use this data to help you navigate your eCommerce product page digital marketing. Track where customers are looking, how far they scroll down, what they click on, and where they bounce. All of this can inform your buyer personas and increase your ROI.
Customer reviews.
Product pages with customer reviews convert 10 percent higher than product pages without. Encourage customers to leave reviews, whether it’s good or bad. Post trust badges and SSL certificates to further legitimize your products. Trust badges are oftentimes forgotten about however a recent survey showed up to 61 percent of people will decide against a purchase if there’s not a trust badge on the page. Consider this.
‘Add to Cart’ button.
All product pages should have a clear CTA stated. The most effective CTA there is is a ‘Add to Cart’ button. You can label it as ‘Buy Now’, ‘Add to Basket’, or whichever you think is most appropriate. Ideally, it should stand out from the rest of your content. This can have a dramatic impact on your eCommerce performance so be sure to do some CTA experimenting to get the presentation just right.
Images.
Images speak boldly and are critical to grabbing attention when selling product. eCommerce pages with high-definition images receive 94 percent more views than pages with poor quality images. Accumulate the media you need to properly feature each and every product. A combination of images and video are what will attract eyes from social media and organically. After they’ve arrived, by using a mix of content to qualify their interest, you can convert your customers easily.
Unlimited Exposure has a key understanding of eCommerce digital marketing and social media. Allow us to help your business thrive on social media, email, video, and on every platform. Marketing’s out there and waiting for you. Connect with an expert today and begin reaping rewards. As your product pages are strengthened, you’ll see the difference in leads, sales, and revenues.
