Is it Time for your Brand to Have a YouTube Marketing Strategy – here’s why we say yes!
For every minute of the day, there are more than 100 hours of video content uploaded to YouTube. There is no hub of content creation more advanced and growing than YouTube, with billions of users regularly going to the platform to consume. Its’ online community is strong and in an era of increased emphasis on video marketing, YouTube has got the market covered. Unfortunately, for most brands, YouTube goes underutilized.
Any brand building a social media marketing strategy, of course, there are advantages and reasons to consider Facebook and Instagram. There’s opportunities there to advertise and increase leads but these are very populated, busy, and cluttered platforms. They also don’t have the algorithms or advertising support YouTube does. Every website should be investing in a YouTube video marketing strategy and here are just a few reasons why.
Powerful, original content.
You don’t need to pay $1,000s to get an ad on TV or radio. YouTube gets your message out effectively at no cost. Consumers want video content. They don’t just want to know more about what you’re selling but they want to know who you are and what you represent. A mix of professionally produced videos, smartphone videos, and live streaming is an excellent place to start. For each brand, the strategy may be slightly different however the spread of unique, informative, meaningful video content is a strong technique to stir up attention.
Pre-roll ads.
Pre-roll video ads can be enabled on YouTube, where you pay to have short YouTube video advertisements on relevant videos. Needless to say, these ads can be extremely effective at creating brand visibility. Also, unlike TV ads or similar video ads on other platforms, clicking on a YouTube ad will take a user directly to your page. Of all the reasons to try a YouTube video marketing strategy however, this is probably one of the more expensive ways to go about it. If you’re just getting started, you may want to stick with your own videos before jumping into ads.
SEO impact.
Releasing videos on YouTube can get you some big SEO points. Because Google owns YouTube, success on YouTube can help increase your visibility on Google. Just remember to fill in the headlines, thumbnails, and keep in mind video search engine optimization strategies. A lot of the time, it’ll be simple changes in your YouTube videos which can help to get you on the first page. SEO and video marketing have a strong relationship, and is one of the many ways YouTube can be utilized to support every digital marketing channel you’ve enabled.
Customer service assistance.
Other than Google, YouTube is the world’s largest search engine. Users regularly go to YouTube for information on a variety of subjects, for instruction how-to videos, and to be entertained. Designing a series of branded videos that answer FAQs and which outline how to use and/or buy your products and/or services can help minimize the weight put on your customer service channels.
High quality digital marketing is about strengthening the brand-consumer relationship. YouTube video certainly gets that done. Don’t be shy about getting involved with video. The benefits are hard to ignore. To learn more about video, social media, and digital marketing, reach out to an expert at Unlimited Exposure today.
