Low-Budget Digital Marketing Moves any Start-Up can Make that are Highly Effective
The right marketing moves will bring in the audience you want. For new small business owners, entrepreneurs, and marketing managers, money might be tighter than you’d like. Even on a smaller than preferable budget, we believe you can still get results. By investing smartly, you don’t need $1,000s to see your revenues climb with a smart digital marketing campaign. Too many companies find out too late that, even when their momentum is down, if they don’t market properly soon they may not have a company to work with at all.
Personalization.
Although you may be tempted to target new customers – and you certainly should – it’s equally important to look at your existing customer base. Email marketing and subscriber lists are an inexpensive way to keep in touch. Use these to send personalized messaging to your existing clientele, ensuring they are appreciated. Provide them with the occasional discount or offer to keep them as customers. This is the base from which you can build.
Unique offers.
Create unique offers or promotions and get the word out. If you’ve got to discount in order to get customers back in your business, do it. When business is down or momentum is low, you’ve got to do what you can to get things going in your favor again. Another idea is to consider partnering with other local businesses to provide a combination offer to clients. Alternatively, you may be able to negotiate a special coupon between your two companies in favor of sharing a post via social media.
Free social media platforms.
Stretch your digital marketing budget by tapping into free platforms like Instagram or Facebook. They’re cheap and useful, especially for local companies. Target clientele in your community easily. Start by dedicating 45 minutes to an hour each day to searching for customers using relevant hashtags, direct messaging, content marketing, and posting. This is social media marketing. Out of the work you put in, you never know where you may find customers and the momentum that could lead.
Content marketing.
Content marketing, or blogging, is a way to build up your website while giving you ammo for platforms on social media and SEO. Focus on Evergreen content, which are that which can be recycled over the years and which never expires. As important as it can be to write about newsworthy subjects, focusing in on how-to guides and what’s important to your customers, as well as what you know has some shelf life to it is a smart move. If you’re not comfortable calling yourself a copywriter, you may choose to hire a digital marketer to take this over for you.
These are 4 basic areas to start with low-budget digital marketing moves. Using these, a lot of the work you can do yourself if you decide to go it that way or alternatively, you can use a digital marketing agency and simply set your own budget. There are many different ways to maximize your dollar. Consulting with a digital agency is smart as they know where you can get the most bang for your buck. Spending smartly is so important. Even the newest of businesses can still compete with their big-budget corporate rivals if they know how and where to spend. Don’t believe us? Speak with an expert at Unlimited Exposure today.