5 Steps towards a High-Performance Instagram Marketing Strategy setting your Brand up Proper

Developing a successful Instagram marketing strategy can be hard to come by in the busy landscape of the social media platform. There are still ways to cut through the noise though. Instagram marketing can elevate a brand, growing them in size, popularity, reputation, and revenue-wise. Here are the five basic steps towards leveraging Instagram to build your ideal community of buyers, clients, and long-term customers.

Hashtags.

So much of Instagram's popularity is built around hashtags but remember to choose yours wisely. They should be relevant, creative, and hopefully recognizable. Constantly, brands should be optimizing their hashtags. Use general ones year-round, campaign-specific ones that engage specific segments of the audience, and always ensure you’re tracking hashtags. There are Instagram hashtag tracking tools to help analyze and optimize a brand’s page. The more analytics you have on what’s working, the more guidance you’ll have on what to pursue.

Influencer marketing.

Influencer marketing campaigns deliver 11 times more ROI than traditional digital marketing channels. Build a network of influencers, preferably locally and who aren’t going to bleed your budget. Using the right influencers to get the word out on your brand, products, and/or services is valuable. Influencers are also not just about the number of followers. Look at engagement. Are they talking with their followers and are their followers actively commenting, liking, sharing, etc. Power and relevancy will vary from category to category so be careful in who you partner with.

Evolve.

Instagram is constantly evolving with new updates and features, as is the rest of the Internet. Successful Instagram marketing should involve constantly listening, analyzing, and optimizing branding to match what’s going on in the world. Instagram analytics can help show how well you’re doing, what the competition is up to, and provide recommendations. A foolproof Instagram marketing approach? There’s no such thing. If you want to win at Instagram, you have to be constantly engaged and ready to switch strategy away from what’s no longer working.

Identify high engagement posts.

Use a social media marketing tool to identify posts of yours that have the highest engagement. Note patterns. Dig deep to analyze posts and determine if there’s some sort of theme tying together their success. Sometimes more emotion-driven Instagram posts will work well. Others might find a highly aesthetic approach is best. There is no single solution for every account. Even direct competition could be successful on Instagram with a completely different social strategy from yours. Examine what’s working for you and pursue it.

Scope of marketing.

Select the geographic area to which you want to do digital marketing on Instagram for. Instagram’s a global platform but you can still create posts which favor local audiences and engagement. Your service area will help determine what strategy is best for you. Even catering towards an international audience can still involve adding a local flavor to what you do. Also, depending on where in the world you’re marketing to, you may have to schedule posts to accommodate peak timings, time zones, and other factors.

Do you want ultimate success on Instagram? Can your brand benefit from 1,000s of followers spurring record revenues for your company? Partner with Unlimited Exposure for more details on how to use platforms like Instagram to put together the most effective digital marketing plan you’ve ever had.
 Why Unlimited Exposure Online for your Instagram marketing in Toronto?

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