Why Your Business Absolutely Needs a Mobile App in 2024

In today's fast-paced digital world, having a mobile app for your business is no longer just an option; it's necessary. With the ever-increasing use of smartphones and the growing trend of mobile shopping, having a mobile app can significantly impact your business's success. In this article, we'll explore the reasons why your business needs a mobile app in 2024, backed by compelling statistics and insights.

The Rise of Mobile Usage

The use of mobile devices has steadily increased over the years. According to Statista, there were approximately 3.8 billion smartphone users worldwide in 2021; by the end of the year 2024, it is estimated that there will be a total of 7.1 billion smartphone users worldwide. At present, the global smartphone count stands at 6.84 billion. An impressive 91% of individuals who have completed their college education own a smartphone.  This trend indicates the growing reliance on smartphones for various activities, including shopping, communication, entertainment, and productivity.

Mobile Shopping Trends

One of the most significant reasons your business needs a mobile app is the increasing trend of mobile shopping. In 2021, global mobile e-commerce sales amounted to 3.53 trillion U.S. dollars, and this number is expected to reach 6.38 trillion U.S. dollars by 2024.

In the year 2019, the average duration individuals spent utilizing smartphones in the United States amounted to 3 hours and 45 minutes. Fast forward to 2020, that number increased to 4 hours and 16 minutes. Ultimately, it witnessed a year-over-year growth of 2.5%, surpassing 4.5 hours per day in 2022.

That's quite a substantial amount of time dedicated to using a phone, don't you think?

It's reasonable to assume that a portion of this time is allocated towards making online purchases through mobile devices. Specifically, it is projected that approximately 187.5 million users will actively engage in mobile shopping by the year 2024, as opposed to 167 million users in 2020.

This implies that, come 2024, an astonishing 66% of the American population will have made at least one purchase using their mobile device.

These statistics highlight the immense potential for businesses to capitalize on the mobile shopping trend through a well-designed and user-friendly mobile app.

Enhanced Customer Engagement

A well designed mobile app provides a direct and convenient channel to engage with your customers. With push notifications, personalized offers, and in-app messaging, you can create a seamless and personalized experience for your customers, increasing engagement and loyalty. According to a study by Localytics, push notifications can boost app engagement by 88%, making them a powerful tool for customer retention and re-engagement.

Improved Brand Visibility and Recognition

Having a presence on the app stores can significantly enhance your brand visibility and recognition. With a well-optimized app listing and strategic app store optimization (ASO) tactics, your app can attract new users and stand out among competitors. Moreover, a mobile app icon on a user's device serves as a constant reminder of your brand, fostering familiarity and trust over time.

Harnessing the Power of Data and Analytics

Mobile apps allow you to collect valuable data and insights about your users' behavior, preferences, and interactions within the app. By leveraging analytics tools, you can gain deep insights into user engagement, conversion funnels, and feature usage, enabling data-driven decision-making to optimize the app performance and user experience.

There are other valuable resources available that can assist you in enhancing your brand's online presence through the effective implementation of robust strategies for mobile app development. These resources are guaranteed to help improve and strengthen your brand's image in the digital landscape:

• How Will My Website First Rank on Google?
• From Idea to App Navigating the Mobile App Development Lifecycle
• Choosing the Right Platform: iOS vs. Android Development Explained
• Click, Watch, Shop: Elevating E-commerce with Video Brilliance

Competitive Advantage

In today's competitive landscape, having a mobile app can set your business apart from competitors. According to a survey by Clutch, 42% of small businesses have a mobile app, and this number is expected to grow as businesses recognize the importance of meeting customers where they are – on their mobile devices.

Seamless User Experience

A well-designed mobile app provides a seamless and intuitive user experience, allowing customers to browse products, make purchases, and access services with ease. With features such as one-click payments, saved preferences, and personalized recommendations, you can streamline the user journey and enhance customer satisfaction.

Building Customer Loyalty and Retention

Mobile apps enable you to implement loyalty programs, rewards, and personalized incentives to nurture customer loyalty. According to a study by Adobe, app users have a 90% higher retention rate compared to mobile web users, indicating the effectiveness of mobile apps in fostering long-term customer relationships.

The Future of Augmented Reality (AR) and Virtual Reality (VR)

With the advancements in technology, the integration of augmented reality (AR) and virtual reality (VR) experiences within mobile apps is becoming increasingly prevalent. These immersive technologies can revolutionize the way customers interact with products and services, offering unique and engaging experiences that drive user engagement and differentiation.

Conclusion

In conclusion, the compelling statistics and insights discussed above underscore the critical importance of having a mobile app for your business in 2024. From leveraging the rise of mobile usage and shopping trends to enhancing customer engagement and loyalty, a mobile app can be a game-changer for your business's success. By embracing the mobile-first approach and staying ahead of the curve, you can position your business for sustained growth and relevance in the digital era.

Why Choose UnlimitedExposure for Mobile App Development in Toronto?

Embark on your journey to success with UnlimitedExposure.com, the premier digital marketing company in Toronto, where you can find some of the most skilled professionals in the field! We want to reiterate the exceptional reputation that Unlimited Online Exposure, a prominent eCommerce website design company in Toronto for over 27 years, has established.

As pioneers in the industry, they have an impressive track record of successfully designing more than 1400 websites with great expertise. Whether you are a fledgling business looking to expand or an established brand aiming to enhance audience engagement, our team is fully dedicated to ensuring your success.

By harnessing our expertise and employing proven strategies, we can help elevate your online presence and achieve your marketing goals through customized mobile app development solutions in Toronto. Whether you are content with our turnkey offerings or have specific ideas on enhancing your venture's outlook, we are here to serve you.

At UnlimitedExposure, we understand that each business is unique and requires tailored solutions. That's why our team of experts will work closely with you to understand your objectives and deliver a mobile app that meets your requirements and exceeds your expectations. We believe in transparency and open communication, ensuring you are involved throughout the development process. In addition to our technical proficiency, we also prioritize user experience and design aesthetics. We strive to create mobile apps that function seamlessly and captivate users with their intuitive interfaces and visually appealing designs.

If you want to reach out to us, you can search for "Mobile app developer near me" or visit our website directly. Feel free to contact us today for a consultation, and let's work together to turn your digital dreams into reality!