5 Techniques to Increase Active Users on any Mobile App

Download rates don’t mean anything to an app if it does not have the active user count to back it up. To maximize mobile app engagement, one must focus on a series of strategies to retain the attention of the user. 

A highly engaged user is ideally what any mobile app developer wants, which is someone who checks into the app for a minimum of ten sessions per month. Though not every user will be “highly engaged”, anyone who checks in on average once every three months can be considered a user successfully retained. The unfortunate fact about mobile applications is that user abandonment is high. It’s estimated that 23 percent of users use an app only once and never return to their accounts. With high competition in the marketplace, increasing active user count needs to be a focal point of app development. Here’ are five techniques to get you started.

Strong, seamless on-boarding

The more difficult an app is to use, the less anyone will want to use it. Thereby, onboarding needs to be a simplified process with not too many steps. Studies have shown that onboarding has the potential to increase a user’s lifetime value by as much as 500 percent. To onboard successfully, you must make logins easy, never overload the user with too much information just on opening the app, and help guide the user through using any unfamiliar features.

Push notifications increase user retention

Push notifications get the user coming back again and again if what you provide is of value to them. Push notifications have the potential to increase user retention by as much as 180 percent and users who opt-in on receiving these notifications typically have 88 percent higher app engagement than those who do not. Learn when the right moment is to send out a push notification and always use these to encourage users to perform a specific action.

Personalization compels the consumer

The more unique and personalized an app is to the consumer, the more likely they are to remain engaged. Finding ways to use user data to build relevant content and material can up the value of an app in the eyes of the consumer. This can be as simple as including a user’s name on the screen, personalizing messaging, and targeting push notifications.

Incentivize app usage

There are a number of ways to incentivize mobile app use. Mobile app developers can also consider offering personalized recommendations and tailored experiences to consumers. By utilizing data analytics and machine learning algorithms, apps can understand user preferences and behavior patterns, thereby providing targeted content and suggestions. This not only enhances the user's experience but also increases engagement and encourages regular app use. Furthermore, integrating social features within the app can create a sense of community among users, allowing them to connect with like-minded individuals and share their experiences. Additionally, incorporating gamification elements such as challenges, achievements, and leaderboards can make the app more interactive and enjoyable for consumers, thereby motivating them to use it frequently. Finally, regularly updating the app with new features, improvements, and exclusive content will keep users excited and curious, ensuring they continue to utilize the app on a regular basis.

Product iterations and update implementation

By continuously enhancing and refining the mobile app, companies can attract and retain consumers. Regular updates with new features and content create a sense of excitement and curiosity among users, encouraging them to revisit the app frequently. To achieve this effectively, it is crucial to analyze user behavior through analytics and identify successful strategies. This allows businesses to offer unique and innovative updates that provide real value to the consumer. By avoiding unnecessary updates and focusing on delivering meaningful enhancements, brands can ensure that each update adds genuine value to the user experience. Ultimately, by staying ahead of consumer expectations and consistently providing fresh and valuable content, companies can establish a loyal user base for their mobile app.

By using these techniques, you run a far better chance at increasing active users and upping user acquisition numbers. By giving consumers a reason to come back, a brand can build an audience of qualified, long-term customers who are eager to participate and engage.

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