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How Important is B2B Mobile Marketing to Retail and Brick-and-Mortar Businesses

How Important is B2B Mobile Marketing to Retail and Brick-and-Mortar Businesses

 How important it is to retail, offline, and/or brick-and-mortar businesses to use mobile marketing is shown in the sales numbers. Those that have engaged in B2B mobile marketing have seen huge jumps in sales figures and sadly, those who have not yet come around are missing out on some major opportunities. Just think of all the business you might be missing. More than 90 percent of American consumers have a mobile device within three feet of them 24 hours a day. These are consumers you can tap into at any time, if you know how.

 

Mobile marketing is comprised of many different approaches. There’s social media, yes, which involves using channels to promote and gain new fans. This is not the be-all, end-all of mobile marketing though. Location-based promotional tactics, the promotion of apps and apps-related discounts, and time-sensitive deals are all strategies that can be used. As it pertains to the mobile marketing strategy you might use, the key is to provide value. There’s no such thing as an offline-only business anymore, especially in retail and brick-and-mortar. Learn to tap into mobile marketing to see huge returns and at a fraction of the cost you might pay for offline marketing.

 

Building mobile marketing involves considering the fact that a consumer might arrive to your brand at various points in the sales funnel. That means you may not have time to qualify them fully in the ways you would normally prefer. Thereby, content needs to be matched to each buying stage, maximizing the opportunity to gain sales. To this point, different content needs to be present across the different stages of the sales funnel, ensuring consumers are kept engaged in content. Wherever consumers are coming from, you need to be ready to accept them with open arms and have the information-based infrastructure in place to close that sale. When it comes to B2B marketing, this might be a how-to instructional video, a CEO video message, or even a financial report. Instead of using sales-y material, go for informational content and value.

 

QR codes in retail and brick-and-mortar are also key to driving consumers to online platforms. Once a consumer has signed up to receive emails, push notifications, or social media messages from your brand, you have them. By including QR codes across products and in print advertising, it serves to further build a captive mobile audience that can be tapped into throughout a year’s marketing schedule. Please do keep in mind, in this process of accumulating likes, fans, and emails, maintaining customer privacy needs to be a priority. There is nothing worse than unwanted communication on mobile devices. By pursuing strategies related to mobile communications that are not solicited, effectiveness of these techniques will never be seen.

 

Mobile marketing done successfully has the opportunity to grow a business, spurring sales and revenues throughout the year at key marketing intervals. It is no longer enough to have social media accounts and a mobile responsive design for retail and brick-and-mortar businesses.

 

Mobile marketing goes beyond physical limitations and taps into an audience larger than most can imagine. Companies at the front of the line, using smartphones and mobile marketing to reach out, are the ones making the greatest strides in their local and regional marketplaces. Speak with a representative today and become one!

Frequently Asked Questions (FAQs)

1. Why is B2B mobile marketing crucial for retail and brick-and-mortar businesses?

B2B mobile marketing is vital because it enables businesses to reach consumers who are always connected to their mobile devices. 

2. What are some effective B2B mobile marketing strategies for retailers?

Effective strategies include:

  • Location-based promotions: Targeting customers with offers when they are near your store.

  • App promotions and discounts: Encouraging app downloads by offering exclusive deals.

  • Time-sensitive deals: Creating urgency with limited-time offers.

  • QR codes: Placing QR codes on products and print ads to drive traffic to online platforms.

3. How can mobile marketing enhance customer engagement?

By providing value through informative content, such as how-to videos or CEO messages, businesses can engage customers at various stages of the sales funnel. This approach builds trust and encourages conversions.

4. What role do QR codes play in mobile marketing?

QR codes bridge the gap between offline and online marketing. They can be placed on products and print materials to direct customers to digital content, promotions, or sign-up forms, thereby expanding the business's mobile audience.

5. How can businesses ensure effective mobile marketing without overwhelming customers?

It's essential to maintain customer privacy and avoid unsolicited communications. By respecting customer preferences and providing valuable content, businesses can build a loyal mobile audience.

Are you searching for innovative digital marketing strategies to elevate your social media presence, enhance eCommerce sales, and drive business growth? Connect with an expert at Unlimited Exposure. We’ll create a tailored campaign designed to increase leads, boost conversions, and help you achieve the sales you’ve always aimed for. The outcomes are tangible and measurable! Get started today, and watch your numbers soar by tomorrow.