4 Guiding Forces of Mobile Marketing Campaigns for Small Business
Mobile is a lucrative channel to target for marketers, opening the floodgates to millions of users across smartphones, tablets, and other digital devices. There are several influences on mobile marketing campaigns for small business that must be kept in mind when preparing a strategy.
Location-based targeting
A strong, healthy mobile marketing campaign is going to want to focus on targeting consumers based off location. For example, if you’re a lawyer, you want to ensure you’re marketing your services to the appropriate geographic area. Keywords should be selected based off location. When designing paid and unpaid advertisements, using filters to tweak their reach to a specific geographic area is also important. Using location will maximize your mobile marketing dollar.
Generating interest on mobile platforms
A successful mobile marketing strategy hinges on being able to generate enough interest to spur a conversion. Consider the shared interests there may be between your brand and its target customers. Direct mobile advertisements only to customers who have the potential to show an interest in the product or service you’re selling. Be careful not to target unrelated audiences as this will be a massive waste of your marketing dollar and ultimately, a waste of a campaign.
Activating push notifications
Push notifications are sent to users automatically through mobile applications. As a brand, you can set your push notifications to go out at times suitable to you. If you’re lucky enough to be able to get the user to opt-in to push notifications, research into the optimum time to send one out. Depending on time and amount of users, a lot of traffic and sales can be generated from a series of push notifications so be sure to plan accordingly. Be extremely strategic in what you send out and when.
Call to action (CTAs) always
Using CTAs in mobile marketing is a necessity to get the consumer to make the decision to stay engaged with your brand. CTAs can include filling in a form, making a purchase, signing up for a newsletter, or something else. CTAs help to measure conversions and to this point, they’re necessary to measure a mobile marketing campaign’s success.
Mobile marketing has been growing at an exponential rate in the past decade. More users than ever are using their smartphones to use search engines, buy from eCommerce, and browse the Internet. For any brand, small business owner, entrepreneur, or passionate website owner looking to take the world by storm, it’s impossible to do in this day and age without the support of the online community. Use these 4 guiding forces to cultivate the ultimate mobile marketing campaign for small business.
For the best mobile marketing that extends your reach and targets conversion above all else, these are things to keep in mind. Create a strong base using location and geo-targeting, building interest and capitalizing on similar interests, using push notifications, and incorporating CTAs. After having consulted and overseen dozens of mobile marketing campaigns, we can say with some certainty that it’s near impossible to implement a successful strategy without having these four components in place.
Maximize the reach of a mobile marketing campaign by partnering with Unlimited Exposure. Speak with a digital marketing expert today for more information on how to get going with your mobile marketing campaign!
