3 Challenges of Mobile Responsive eCommerce in 2019 and How to Take Advantage!
In a decade’s time, mobile eCommerce is likely to be the only place consumers will be online shopping. If you haven’t yet made your site mobile responsive, now’s the time!
Mobile eCommerce sales are in the billions and that’s revenue you’re missing out on. More eCommerce sites have opted to plan and execute mobile-specific marketing campaigns to much success.
There’s no reason you can’t achieve the same success as others have in the mobile marketing and mobile eCommerce space. Needless to say, mobile continues to be one of the fastest growing areas of digital marketing yet it comes with challenges. Those unfamiliar with operating in a mobile space, here are some of the biggest challenges you’ll face and how to overcome them.
Mobile optimization across all devices
The rise of mobile eCommerce has completely overtaken desktop platforms. Almost 90 percent of all Canadians aged 18-34 have used a tablet or smartphone to buy something online in the last year. Also, 70 percent of people are more likely to buy from a mobile-friendly site. If your eCommerce site isn’t mobile responsive, you’re immediately at a disadvantage among any users viewing from a smartphone. A mobile-friendly, seamless, easy-to-use eCommerce site is a necessity this year to maintain and build your customer base. There are no excuses here. Check and test your layout to ensure it is adaptable to different screen sizes, and make use of proportion-based grids and flexible images.
Complex user experiences which don’t adapt
Keep in mind, even if you have an amazing user experience on a desktop eCommerce site, it’s unlikely to behave the same on mobile devices. Approximately 71 percent of Internet shoppers say ease-of-use of an eCommerce site is the main factor that helps them make a decision on whether to buy or not. The simpler your mobile site is, the better. Remove any barriers to buying. Navigation and web design should be built around making font and graphics the appropriate size, keeping buttons large and clearly labelled, and having the language be simple. Conduct some user testing across different mobile devices to check potential issues that could prevent purchases from being made.
Mobile security
Since mobile eCommerce began really getting some momentum behind it, security risks have only increased. Up to 32 percent of consumers see mobile shopping as riskier than desktop eCommerce. If you’re seeking to maximize your mobile sales, you need to ensure security is a priority. Establish a secure payment process, clearly display your security settings to potential buyers, and alleviate initial security concerns by implementing HTTPS. Although a secure payment process can add another step to the checkout experience, it is more than worth it. Ensure users are comfortable with your level of online security and if there are any concerns, address them promptly. Investing in a secure, reliable payment service is worth it.
We are experts in mobile eCommerce and we would love to help your site maximize its revenues. Contact Unlimited Exposure for more information on how to build the perfect mobile responsive eCommerce marketing campaign and begin capitalizing!
