Why Organic Reach is So Important to a Website and How to Increase Yours
For consumers searching out products or services like yours, the first place they go is Google. If your website is not included in the first page of search engine results pages (SERPs), you more or less don’t exist.
Did you know the first rank on a Google search enjoys a 33 percent uptick in traffic compared to other listings – it’s true? As important as branding, social media, quality of product and other factors are at publicizing your business, organic reach is still so important. It provides significant momentum which you can ride for months and even years, always finding new leads. Increase the organic reach of your website by following these tips, tricks, and strategies as a guide.
Current search ranking.
Take an honest look into where you currently rank. Thankfully, there are many tools available to let you know where you currently sit in relation to certain keywords and queries. By revisiting this information regularly, you can see whether strategies are working or not and how much progress you’re making on increasing organic traffic for your website.
Buyer personas.
Although so much focus is placed on search engines, your website should still prioritize buyer personas over SEO. Websites built on buyer personas generally convert up to 5 times more users than sites based on what’s most recommended for SEO purposes. Provide content that’s educational, insightful, and personal. Always create your website and its content with a human being in mind.
Blogging.
How people rank high on search engines is by using blogs and content that provide inherent value. That said, you don’t want to flood your website with low quality writing. Quite the contrary! The higher quality, the better. Google’s algorithms have progressed significantly in the past decade and quality of content is a huge marker on where something should rank. Copywriting should incorporate keywords naturally and in a limited fashion while humanizing your brand, keeping in mind that the primary objective of any content is going to make it appeal to your audience.
Keyword list.
Pages rank relevant to certain keywords. Refine and define a high-quality keyword list, each and all relevant to your website’s content. Target keywords for each page based on what you’re selling and who you’re targeting. Use a mix of short and long-tail keywords. Think of conversion-friendly keywords, ones that drive or create conversations, what topics you’re speaking about, what’s trending, or try searching potential search queries relevant to your page to see what popular keywords come up at the same time.
Cornerstone pages.
Instead of having a website with multiple pages based on the same subject or keyword, simply create and maintain a single cornerstone page with all relevant content here. This will lead to a keyword-rich, meaningful, and authoritative page that will let search engine bots know to rank accordingly. By moving similar pages into a single long-form page, some estimates suggest organic search engine growth can increase by as much as 50 percent.
These aren’t the only strategies which can be used to help maximize your website’s organic reach. Optimizing page titles, filling in meta descriptions with keyword-rich content, using ALT tags appropriately and wisely, using anchor text, and designing a relevant URL all have a role to play. Want to know more about organic SEO results – contact Unlimited Exposure today.
