5 Unique Snapchat Marketing Strategies to Liven Up your Social Media Numbers
Snapchat has 100s of millions of daily users and over 10 billion video views per day. It’s an underrated and oftentimes forgotten about the way to generate leads, attract customers, and maximize brand awareness.
Although Snapchat maybe a little less friendly to advertising than Facebook or Twitter, the platform still has a huge audience to tap into. It’s a unique design, offering a different way to construct a brand narrative and to pursue digital marketing.
When you get Snapchat social media marketing right, the rewards can be astounding. Achieve a big return on your Snapchat spending by following what’s worked in the past for other brands and pursuing what works for you. Here are a few of the most successful Snapchat campaigns in recent memory.
Cisco’s ‘Day in the Life’
Hardware manufacturer Cisco launched a series of videos in a ‘Day in the Life of a Manager’ series. This campaign helped to humanize the brand, showing Cisco’s own managers and made the mundane fun. To this point, even a ‘boring’ brand can still make things fun and appealing simply by telling the right stories.
Sour Patch Kids’ Sour Then Sweet Hijinks
Sour Patch Kids’ 2014 Snapchat marketing campaign targeted its teenage candy fans in the US through using its branded characters to target popular holidays, ranging from Halloween to baking tutorials. Via these videos, the brand won 120,000 new followers and earned more than 2.3 million impressions. Sour Patch Kids’ Snapchat video marketing was fun, mischievous, and quirky – absolutely perfect for the social media platform.
Grubhub’s Recruiting Campaign
Grubhub first started advertising on Snapchat in 2013 and in 2014, launched a recruitment drive searching for social media savvy marketers to work as interns. Grubhub sent out a series of Snapchat images telling users to doodle and send their best through Snapchat to the company. This resulted in a massive campaign that brought in hundreds of leads. All it took was the encouragement for its fans to doodle.
Gatorade’s #GatoradeDunk Lens
Gatorade created a customized Snapchat lens for Super Bowl 50 which allowed users to simulate getting dunked, just like a coach of a winning football team. Through an influencer sponsorship from Serena Williams and under the #GatoradeDunk hashtag, the campaign was viewed on Snapchat more than 100 million times that weekend. This helped to capitalize on a trendy event, giving users a closer connection to something they loved while gently advertising the Gatorade brand.
Netflix’s Gilmore Girls Campaign
The return of Gilmore Girls in 2016 brought with it a unique Snapchat filter campaign. Netflix distributed 10,000 paper coffee cups with scannable codes in a variety of cafes across the US. Users with these cups would unlock an exclusive Gilmore Girls Snapchat filter. Fans, naturally as one would expect, shared these codes online and with that more and more users gained awareness of the popular TV series revival. So why not consider launching your own interactive Snapchat filter campaign – it’s certainly an idea!
If you’re targeting a younger audience on a global scale, there are views, followers, and engagement opportunities easy to grab via Snapchat. Get started with Snapchat with some of our strategic recommendations personalized to your industry and region. Do you want to add Snapchat to your social media marketing campaign? Do so today and speak with a digital marketing expert at Unlimited Exposure.
