Customer Reviews via Digital Marketing May Be Your Ticket to Creating More Buyers For Your Brand!
Creating followers, fans, and buyers of a brand sits front and center with digital marketing campaigns. To arrive there, real and non-incentivized customer reviews can play a role. These testimonials, when used right, legitimize and promote your brand.
There are many brands out there relying on customer reviews – including retail, restaurants, and hospitality. In this era of eCommerce, online shopping, tech, and software companies are also relying on customer reviews to generate buyers. What business isn’t in the business of acquiring customers? Boost your brand reputation, get your momentum on the upswing, and spur your existing customer reviews to generate more revenues.
The more useful reviews, the better
Even if they’re negative, the more reviews to your name the better. This is because review algorithms tend to rank according to volume. That means, the more reviews, the more likely your brand is to be seen. Solicit quality reviews from your customers. That is, from people who are actually using your product or services.
Improve the customer experience
When you receive a negative review, use it as an opportunity to see into what’s wrong about products, services, or customer service. If there’s an opportunity to improve on something, you can oftentimes find it in these reviews. Discover gaps in consumer education. Troubleshoot problems as they come up. Negative reviews don’t have to be a terrible thing.
Always respond to reviews
Whether it’s a negative or positive review, always respond and ensure the customer feels heard. When customers don’t see any responses to reviews, it signals to them that you’re ignoring feedback, don’t care enough to pay attention, and could communicate you’re hiding something. In any case, respond and if there is an issue, apologize and work to resolve it in a timely manner.
Identify and eliminate fake reviews
Fraudulent reviews can happen with both positive and negative comments. Flag them, remove them if you can do it yourself, and work to preserve your brand’s reputation online. Allowing fraudulent reviews to persist can have a huge ripple effect across your customer base.
Analyze the data
In digital marketing analytics, we find out a lot about a brand’s customers. Ask yourself, what are reviews saying? Focus on specific issues or comments. For example, maybe your customer service’s off the charts but your shipping sucks. If that’s the case, you know what to fix. These reviews contain so much data for you to work from.
Word-of-mouth marketing is alive!
This is word-of-mouth marketing in the new world of the Internet. Any time a review is left, this extends out and people see it. Any time your brand engages with a customer, encourage them to leave a review of a product, service, or to share you on social media. There are specific email marketing and social media marketing strategies that make an art out of asking for a review or share. Honest reviews from your client base give you a stamp of approval and adds a lot long-term into strengthening your brand’s presence in the marketplace.
Do you want to grow your brand bigger? Capitalize on customer reviews, feature them, encourage them, and use them. This engagement can organically grow your business, just like SEO, email, and social media. At the same time, you’re building relationships with users that will further establish connection and loyalty. Join us today for more info!
