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6 Things We’ve Learned from Doing Successful SEO in 2018

6 Things We’ve Learned from Doing Successful SEO in 2018 Long-term SEO accomplishments take time to build. Thankfully there is always time to correct mistakes and improve upon strategies that may not be performing ideally. With literally thousands of variables that could affect your search engine ranking, there are no guarantees in SEO. In our time of doing SEO successfully in 2018, here are a few of the lessons we’ve learned.

 

#1 – There is no single SEO strategy that works for all

 

SEO strategies vary according to the client. Even with the right keywords, amazing content, and strong links, a strategy may not perform with one client the same way it did with another. Using the same strategy again and again is not necessarily a bad thing if it performs well. That’s no sure thing though. Clients come with different goals, competitors, and keywords. So be prepared to swap out what isn’t working to create new strategies and techniques to obtain long-term SEO success in 2018.

 

#2 – There’s no growth hack to Google

 

Google dominates SEO, establishing new algorithms and always pushing to deliver better content to its users. Any ‘SEO expert’ who is trying to outsmart Google, hack an algorithm, find a loophole, or utilize what are known as black-hat tactics to rank high, it will absolutely work against you. As Google’s algorithms have continued to get better, they’ve also gotten better at identifying lesser quality articles filled with spammy links and keyword stuffing. Risk it and you’re likely to be penalized.

 

#3 – Put yourself in the shoes of the searcher

 

We don’t all search the way one might expect. Some people search through questions while others will do it through keywords. In most cases, you might be surprised at how and where people get to your site from. Therefore, as a company specializing in search engine optimization, there’s sufficient keyword research and digging that must be done to find precisely how to connect and reach the targeted customer base.

 

#4 – Always measure

 

The ultimate determinant of a successful SEO strategy is how it performs. No matter how well written a piece of content is, from an artistic or technical standpoint, it needs to perform. Using analytics software, it should be possible to see how much traffic it is generating, number of comments, if there’s any impact negative or positive on domain authority, and what kind of referral traffic it might be generating. By approaching analytics objectively, you reap many rewards!

 

#5 – Challenge your strategy routinely

 

When you set in an SEO strategy, it’s important to re-evaluate it routinely. Algorithms change, consumer preferences do as well. What drives search patterns today may not do the same six months from now. Be sure to re-evaluate what you are doing, auditing performance and ensuring that any opportunities to improve are being capitalized on.

 

#6 – SEO is an Art and a Science

 

SEO expertise is an ongoing education and it does not stop no matter how much you may already know. A high quality SEO company must stay relevant and plugged into the community, exploring the latest trends and learning about how search engine optimization is changing. If one does not keep up to date on their SEO strategies, they will gradually fall behind. Thereby, one must maintain a student mentality when approaching search engine optimization and keep learning on a continual basis.

 

These are the 6 things we’ve learned from doing SEO in 2018 successfully. If your website is struggling with search engine ranking and finding the right SEO, contact Unlimited Exposure today for more information.