In Email Marketing, there’s a Real Opportunity for AI to Optimize Performance
Artificial intelligence (AI) has a lot of potential in application across various digital marketing channels. When it comes to email marketing, AI has the potential to release more relevant content, to target one’s email offers better, to trigger optimized email releases. There are already different applications that can take over these components of email marketing. For entrepreneurs, small business website owners, and email marketing enthusiasts, getting in on AI early may help in achieve more success.
Automating with AI according to past consumer behaviour is effective because it saves time while using data to personalize the email experience. Imagine having an algorithm to predict when a customer is most likely to make a purchase and what kind of products they’re more likely to be interested in. By having that information and tapping into a sense of urgency, an eCommerce company can close more sales. For smaller companies, they can do this on their own. For larger companies, once you have 1,000, 2,000, or 3,000 customers and above, personalizing email marketing campaigns to each is no longer doable.
AIs are already being used by some of the world’s biggest eCommerce brands to automate and personalize. In all likelihood, you may have received an email marketing campaign message prepared in part by an AI and have not even been aware of it. For eCommerce websites looking to take their revenues to the next level, AI in email marketing application can elongate the customer lifecycle, build brand loyalty, and keep the customer coming back again and again for more buys. Imagine being able to use an AI to spread the word on specific product sales that appeal to the customer for holidays like Christmas when everybody’s spending and buying. Predicted product campaigns via email can leverage heavy revenues in a big way.
The future of email marketing is going to heavily depend on artificial intelligence. Nothing else comes quite as close when it comes to targeting customers on a mass scale. Email marketing continues to thrive and its in large part because of advances in AI. Everything from Amazon to hotel room booking companies to sports merchandising organizations are using it. There’s no reason that you can’t do the same. Thankfully, there are several applications and services out there that can help at automating some of the email marketing process. We know this isn’t quite AI but automation is good gateway into more advanced patterns of predictive analytics.
For our eCommerce partners out there, AI can solve many questions for brands, such as when the perfect time is to send an email, how to personalize, what content is most likely to resonate with a subscriber, and how likely a given subscriber is to respond favorably to a promotion.
As a premiere Toronto digital marketing company, we knows the value of AI in email marketing. For more information, speak with a representative today. If you’re looking to take your email marketing campaign to the next level, we would love to help. AI assists in processing data, interpreting it to deliver sales results, and pursuing action to maximize those results. Unlimited Exposure specializes in SEO, digital marketing, email marketing, and eCommerce. As new technologies, trends, and consumer behaviour changes the way we do business, we are more than prepared to adapt and excel at whatever may come. Reach out to a representative today!
