Using a Social Media Video Marketing to get Customers to your Website
Social media videos are an important piece of the puzzle, pushing brands forward in 2018 and beyond. As video consumption has risen on social media platforms, it’s no secret that Internet users love video over text and images. In response, sites like Facebook, Twitter, and Instagram have launched video-specific digital channels opening the door for brands to invest in video-first campaigns. The most successful social media videos make customers feel more deeply connected to one’s business. If you know how to successfully work a social media-based video marketing campaign, there’s no telling what you can do getting customers to your website.
There are 5 stages of the digital marketing sales funnel where video marketing can serve a purpose. The first stage of the funnel is in the initial introduction of a stranger who has never encountered your brand before to your website. Targeting this group, one may want to develop video content that communicates the general feeling and lifestyle of the brand. For this, short videos of two minutes or less are a great way to accomplish this. Then, the second stage is visitors who are beginning to check out your brand but who are not necessarily committed to making any purchase. At this stage, any marketing and/or targeting you do should be to convert them into qualified leads. For this set of social media videos, you may want to emphasize the advantages of shopping with your brand, highlighting specific sales of products or services, and to give visitors a reason to get interested!
The next three stages of the digital marketing sales funnel that apply to social media videos are the most important. The third stage is someone who has been converted into a potential customer. They have some of – or most of – the background you seek in your target audience, they are interested in the products or services you sell, and they have the means to make a purchase. Arguably, these social media videos can be the trickiest to come up with. The fourth stage is when someone is already a customer and they are in process of paying you. At this point, the relationship has been firmly established and not much really needs to be done to stoke that fire. The fifth and final stage of the digital marketing sales funnel is to turn a customer into a promoter of your brand. This is done in many ways. Using social media videos, you may use these to push specific promotions, emphasize some of your more unique products, or more.
There may be other reasons why social media videos are published however, for the most part, it’s about generating positive activity around your brand either on its social media pages or on its website. If you can get a person to click on your website, that’s much more likely to generate a lead than directing them to your social media profile. Whenever possible, you want to direct users back to your website. Consider embedding your site into the video, when possible.
For more ways to generate positive website activity off social media video views, speak with a representative at Unlimited Exposure today. Lead generation should be a major focus of any website and it’s integral for one’s social media presence to re-direct attention back to a brand’s home site. Speak with Unlimited Exposure for more information on social media video marketing.
