Biggest Digital Marketing Trends in 2019 used by the World’s Most Successful Websites
Digital marketing continues to grow into 2019 at a rapid rate. Examining the latest small business Internet marketing trends, there’s a lot to pick up on as we head into the New Year. See below for the top 6 trends leaning into 2019 and consider how to embrace them for your business.
Long-form content rewarded with better search engine ranking
Long-form content marketing continues to have tremendous effect on search engine rank, as Google SEO algorithms search for higher quality results to provide queries. For a website article/blog to be considered long-form, it must exceed 2,000 words. A recent analysis looking at more than 100 million articles show long-form content to receive more shares on social media. If you do go down the long-form route, be sure the article you write doesn’t waste words.
Live video marketing through Facebook and other social media
Approximately 64 percent of consumers who see a branded video on Facebook will follow through on making a purchase, according to a recent study published by Animoto. Video has a huge importance and by 2021, is expected to generate 82 percent of all Internet traffic. If you’re serious about growing your audience, video is an amazing revenue-increaser. For 2019 video marketing tips, ensure it’s kept engaging, unique, mobile-friendly, and is on an optimized posting schedule.
Voice search is being used by more and more Canadians
Voice search is on the rise with approximately 42 percent of North Americans using it on the regular. As voice search continues to affect consumer behaviour, aspects of digital marketing including content marketing and SEO will have to accommodate. Audio content marketing is expected to increase in response to voice search in 2019, as well. New advertising methods may become available six months to a year down the line that further capitalize on voice search.
Embracing the use of chatbots increases on-site customer engagement
Chatbots are annoying to some people, absolutely. In large part though, it is agreed that they contribute high value in personalizing customer engagement. Shown to reduce operating costs as well, chatbots are expected to grow in record numbers throughout 2019. A 24/7 chatbot on your site can contribute a lot in providing good and cost-effective customer service.
Facebook continues to dominate the social media marketing realm
Though Instagram, Twitter, LinkedIn, and other platforms continue to hold strong, Facebook is a dominating brand in social media marketing and that’s going to continue into 2019. For consumer engagement, Facebook still boasts the most impressive numbers – for most categories of businesses and products. That said, Instagram has consistent growth expected and LinkedIn has achieved a massive 145% increase in users since last year. These social media trends aren’t anything to overlook.
Being authentic to your audience allows them to understand your business
Authenticity in interaction is a major factor in a visitor deciding whether they trust your brand or not. Every brand interaction they have is going to impact how they perceive your business and push them either towards or away from making a purchase. Undertones of honesty and authenticity should punctuate every marketing message.
In the crowded digital marketing landscape, no business is going to generate millions in sales without some sort of marketing plan in place. Contact Unlimited Exposure and get started today!
