3 Content Writing Tips that Give Inspiration to Inexperienced Blog Writers
Content drives user engagement, social media shares, and SEO. If you don’t know how to write content, when to release it, and what to consider when putting together a content marketing schedule, you may find yourself at a loss. Whether this is your first time developing content or if you’re an experienced writer with a lack of idea on where to start, here are 3 tips to get going.
When you evoke passion, you incite action.
Content is storytelling. Create something meaningful and useful to the reader. If it really grabs them by the heart, you’re going to get an action. Do it right and that will hopefully be a sale or some sort of like, share, or approval. Every piece you write should take the reader on a journey with emotive, suspenseful, and personal language. Think to yourself how you can ignite a fire in the minds of those visiting your page. If you build that emotional connection to your readers, it makes it matter to them. That creates revenue opportunities for your brand, something that can be used for months and even years to generate sale after sale.
Always plan before you write and prioritize quality.
High quality content is what it takes to succeed on Google, social media, and in the eyes of readers. If you are simply focused on creating as many blogs as humanly possible, you’re going to end up with a lot of pieces of writing with little value. Thereby, always have a plan and get smart about what you’re producing. After you have a content writing strategy in place, build it out and stick to the plan. Clarify what kind of content you want to produce, what you want it to achieve, when you hope to release it, and establish a calendar. Identify content objectives. Use them when you’re developing topics to write about.
Align content direct to your business goals.
It’s easy when writing content to get lost in the process and forget about what your long-term business objectives are. Content writing is not just about filling a website with words. It’s about servicing your business goals. Every piece of content should do that. Implementing measurable analytics also is important, whether that’s focusing on bounce rates, page views, conversions, leads generated, or whichever the case. Brand visibility and engagement levels have to build from one’s established business goals. Unrelated, mediocre content has no purpose. Relevant, exciting writing does.
As far as content writers go, the process of creating and releasing content is a learned skill. Attention paid to analytics can help indicate what is working and what isn’t, in terms of what is resonating with your audience. Remember to identify a piece of content’s purpose, identify how it can help your business grow and gain number, and how an article supports your ongoing marketing strategy.
Contact Unlimited Exposure for high quality content marketing that integrates into your digital marketing and web design. Using KPIs, we can identify new methods and strategies to increase leads and improve on conversions. Creating high quality content held to the highest standard is what we promise each and every time we sign on to work with a new client. Speak with an expert today and find out what you’ve been missing!
