9 Examples of Augmented Reality in Action and How AR is Changing the World
Augmented reality is giving small business owners, entrepreneurs, and corporations the opportunity to add value, solve problems in their supply chain or sales funnel, and enhance the user experience.
AR adds computer-generated imagery into a real-world environment, allowing users to interact with the digital realm. In shopping, entertainment, and work, augmented reality is making a difference.
Tourism.
Travel brands are using augmented reality to provide visitors information about their destination and related sites to see. AR apps are already being employed at international resorts to help guests navigate through the various amenities and local regions.
Construction.
Construction companies are using augmented reality to visualize design strategies, something which is a handful to architects, crews, and developers. AR is also shown to help identify problems with construction, giving a construction manager the chance to troubleshoot before they’ve even broken ground.
Maintenance.
In the maintenance of buildings and products, consumers are being provided interactive service manuals showcasing different repair or maintenance procedures. This is akin to searching out a YouTube tutorial except you have it right there for you in an AR environment.
Retail.
AR in retail is giving shoppers the chance to try on things like glasses, shoes, and clothes prior to buying. If you’re shopping online, this is great as it gives you the chance to preview what you’re likely to look like in a given product. The Viking app is one example of AR giving shoppers the opportunity to try on a pair of shoes. WatchBox is an app that does the same with luxury brand watches. Warby Parkers and others are allowing users to try on eyewear prior to buying. These three examples are showing a little of the potential of AR.
Navigation.
Augmented reality combined with a smartphone’s GPS can help vehicles navigate through a virtual path. In self-driving cars, who is to say an AR-based navigation system could not be used – the future’s certainly bright when it comes to augmented reality.
Education.
AR tech-based education opportunities are expected to grow to $252 billion in 2020. Augmented reality has the chance to help students engage with in-class 3D models, suggest facts about subjects being learned about, can bring concepts to life, provide digital renderings, and more.
Home furniture and décor.
These days, you can go on different AR applications for furniture and home décor companies such as IKEA and Wayfair. This gives you the chance to see how things like couches, tables, and more fit into your home. According to a recent study, up to 72 percent of customers purchase products they did not plan to after seeing it in augmented reality.
Healthcare.
Digital information and critical information needed in surgery can be provided through augmented reality technologies. This way, a surgeon doesn’t need to look away to perform a successful procedure and can adequately monitor their patients while under the knife.
Digital marketing.
AR is an absolutely amazing digital marketing tool that can be used by small businesses and entrepreneurs who are looking to get people talking about a product, service, or their brand. As the tools to create AR apps become more widely available, it will be no surprise to see more augmented reality in digital marketing in the years to come.
Unlimited Exposure can help your brand tap into the latest digital marketing trends and technologies to reach maximum audience while generating real results. Speak with an expert today.
