9 Amazing Tricks to Use on Email Marketing Campaigns to Save Time, Effort, and Money
Are you launching a new email marketing campaign? Have you struggled in the past with creating effective, profitable email marketing messaging? If you answered yes to either of these questions, these are a few tricks to help maximize your results.
A/B testing.
How to get more email subscribers means nothing if your email marketing isn’t purposeful and effective. A/B test email copy frequency. Test subject lines, CTAs, and preview texts. See what works for your audience and follow it.
Contextual CTA buttons.
CTAs shouldn’t be generic. Ask yourself if your CTA is descriptive enough if it’s easy to act on, and/or if it’s hard to miss. A CTA should create a sense of urgency while mixing well with all elements around it as well as the text in the email.
Use a cliffhanger in your subject.
The best way to get people to open your emails is to make them curious about a cliffhanger. Cliffhangers hold something back from the reader, driving their curiosity to click. You can do this by asking a question or using an incomplete subject line, such as ‘The secret to success is…’ although you want to be careful not to overuse it as cliffhangers can get annoying.
Prioritize engagement.
In email marketing, the purpose of a message is not to boost sales but rather, it’s to increase engagement. Focus on building a relationship with subscribers. Let them know more about you and don’t sell so hard in every message you send.
Maintain email subscriber lists.
Remove email addresses that are hampering your delivery and affecting your email credibility. Important as it is to grow your email subscriber list, you’ve got to filter out the subscribers who aren’t responding due to a technical issue.
Double-open strategy.
A double-open strategy is when you re-send the same email to the subscribers who didn’t open your first email however you do so with a different subject line. Studies have shown, more subscribers will open your emails when you do this and you won’t have to craft an entirely new email. Remember, 7 out of 10 people on your email subscriber list aren’t going to open your message. When you re-send with a newly captivating subject line and optimized text, this increases.
Concise subject lines.
A subject line should not be long. Did you know 51 percent of email marketing messages are opened on mobile platforms – it’s true? You don’t have space to be anything else but concise and compelling. Keep things short with numbers, symbols, emojis, and creativity.
Your preheader is important.
Just as central to your email as the subject line, your preheader text can increase open rates. So many businesses neglect to fill this space with something eye-catching and click-friendly. Preheader text is almost like a second subject line. Use it as such and approach with care.
Don’t send too many emails.
A recent study showed 46 percent of email subscribers will either mark your emails as spam or unsubscribe altogether. That activity has to do with too many messages being received, among other things. Cap how many emails you send to a subscriber and be reasonable.
Unlimited Exposure invests a lot into its email marketing campaigns. If you are looking for a campaign that will generate for you your maximum result, contact a representative today.
