How Can I Promote My Video Content To Drive Traffic And Profits?

Video gets clicks. A lot more clicks than most text or images can. At the right length and contextualized with the right tone, video marketing campaigns not only get attention but are memorable to your target consumer.

 In the context of marketing, video is nothing new. With the way the Internet has developed and the accessibility of tech having opened up, anyone can make, launch, and monitor a video marketing campaign more or less from their smartphones. This has meant more noise to cut through and the challenge of being heard amongst so many different brands having videos perhaps similar to yours.

The first step is getting the video-making part. That’s only a part of it, though. Arguably, getting the word out is more important. A video doesn’t get clicks if people don’t know it’s there. This article is about the strategies to get your video content in front of people to drive traffic and profits.

What Should My Video Marketing Be About?

Effective marketing relies on the quality of the product. It is crucial to avoid creating spam-like videos. Instead, strive to make your video unique and distinctive. The content of your video can encompass a wide range of topics, from informative how-to guides to providing behind-the-scenes glimpses into the production process of a product. Ultimately, the possibilities for video content are endless, allowing you to tailor it to your specific preferences and objectives.

Where Should I Publish My Video Marketing?

YouTube video marketing is far and away the best there is. YouTube is the perfect host, allowing you to embed the video wherever you like. That said, there is also an argument to be made for publishing your video onto native platforms. Sites like Facebook, Instagram, and TikTok are likely to provide you with better promotion from an organic algorithm standpoint than if it’s an embedded video post.

What Is A Video Thumbnail, And Do I Need One?

A video thumbnail serves as the visual representation of your video, acting as its front cover. Thumbnails must be vibrant, straightforward, and easily understandable, especially on mobile screens. Any individual involved in video production should incorporate thumbnails into their video marketing strategy. This practice allows you to control the initial image viewers see when your video is presented, increasing the chances of attracting the desired audience and encouraging them to watch your content.

Should I Look At My Competitor’s Video Marketing?

Your competitor’s video marketing can be important but also detrimental. You don’t want to copy videos that are already done. People are selective about what they click on and watch. An already-successful video on the same subject you want to speak on will rank higher than you. Uncover a new spin on the same subject or move on to something that isn’t already widely available.

How Can I Get More People To Click On My Video?

Beyond getting all the technical aspects of video-making done right, you may want to tie your video to a giveaway or provide some incentive to click a secret promotional code at the end of the video. This will get your video more clicks right off the bat. It’s not long-term sustainable but will temporarily boost views and help create the awareness that many organizations want.

When you publish a video, should it be for mobile or desktop?

The vast majority of video views are generated from mobile devices, with smartphones being the most prevalent. When creating and editing your video content, it is crucial to consider that it will likely be viewed on a smaller screen. Therefore, any text included in the video should be large enough to ensure easy readability. Additionally, the audio should be clear and audible, and the lighting conditions should be optimal to provide a fair viewing experience..

What Is The Best Metric To Use To Judge A Video Campaign?

 It is important to have a clear understanding of how to evaluate the success of a video marketing campaign before embarking on it. While profits and revenues may not always be the most accurate metrics, there are other indicators that can be used to assess the impact of your video and its role in enhancing your brand. These include clicks, views, shares, comments, and likes, all of which provide valuable insights into how the audience is receiving your video. By analyzing these metrics, you can determine whether your video effectively conveys your brand message and contributes to its growth.

How Can I Optimize My Video For SEO?

 With video marketing , a lot of the back end is already done for you. All you have to do in optimization is make sure you’ve got the keywords and links in the right place. Here are some strategies to work with.

• A title that isn’t short and includes multiple keywords, ensuring your video is easily found.

• A description that includes more keyword optimization and a link to your website to find out more.

• Metadata tags that include any tags or keywords you want to be attached to your video content.

• In addition to metadata tags, you may also have space for hashtags, which are done similarly.

What Is The Best Way To Use Video On Social Media?

 Social media is critical to a profitable video marketing campaign. Your video should be front and center on all your pages for a time. Pin it to the top of your social media profile. You won’t want to post it just once, but you don’t want to overwhelm your followers with repetitive posting. After your video is published the first time, wait sometime before you push it back out. Weeks, even.

Where Else Can I Post My Video That Isn’t Social Media?

There may be other online communities and forums that would be interested in your video. If you know of platforms where your audience is, those are great places to post your video. How else can you reach your user base through email marketing campaigns with a video embedded in the message, an SMS campaign, influencer marketing, links on other websites such as guest blogs, and more?

Should I Do A Paid Campaign For My Video Marketing?

There are a lot of ways to pay for your video to get clicks. Paid social media video campaigns work and may be something to consider if you are unknown or are still building a customer base. Paid campaigns get you clicks immediately rather than waiting. That said, this growth doesn’t last. Every click you get, essentially, you’re paying for. It can be a costly way to market unless you’re making back that money through other means.

Are You Limiting Your Video Marketing Campaign To Geographic Region?

Some brands don’t service a global market. If you don’t, don’t spend money on marketing to them. Any video marketing campaign should be restricted to the specific geographic region you serve. In this vein, you also want to use local keywords to successfully target this audience, including putting keywords into your title, description, and any attached posts.

What Can I Expect When I Publish A Video For My Business?

A video should be evergreen content, lasting for months, if not years. Over time, a video will continue bringing in more clicks and attention on availability and keywords alone. Keep your video up and on your social media channels. Ensure it’s locatable, even if it’s not getting the promotion it did when it was first published. So long as people can find it, this builds momentum and will keep creating awareness for a long time.

How Long Does It Take For Video Marketing To Work?

Most small businesses may not like to hear it, but a promoted video will generate some numbers, and it will feel like it’s not working anymore. This is how it is for many brands, but leave a video up. It will build. If it’s a good video, it will gradually rank higher and inevitably find sufficient clicks. Think of it like dropping a business card on a highway. It blows about, someone sees it and catches it, and they let it go further down the road, and then, someone else grabs it, reads it, and drops it again. A video bounces around indefinitely, nabbing clicks left and right, and you can always re-post, write a new blog around it, and find new ways to bring it back into the conversation on social media.

Why choose Unlimited Online Exposure for your Video Marketing in Toronto?

Unlimited Online Exposure, a prominent Social Media Marketing agency based in Toronto, has built a strong industry reputation for over 27 years. They are widely recognized as trailblazers and have an impressive track record of successfully developing over 1400 websites.

In Toronto, we offer a wide range of services, including web development, video marketing, inbound marketing, local SEO, and social media marketing. Our primary objective is to enhance your brand's visibility and drive online business success. For more information, contact us at 416-477-0594 or visit our website.