4 Lessons to Learn in Marketing from ‘Saturday Night Live’ that apply to your Digital Business
Saturday Night Live has survived over five decades and counting. Though the popular late Saturday night television show has gone through its ups and downs, it has successfully thrived in the marketplace outlasting competitors and creating conversation. As experts on digital marketing, SEO, and internet brand development, we are always on the lookout for inspiration. No matter what one might think of ‘Saturday Night Live’, its drawing power has remained consistent and its success is hard to argue with. So here are four lessons to learn in marketing from Saturday Night Live that may apply to your digital business.
#1 – Tackling the key issues of the day
Saturday Night Live first aired in 1975 and even early on, the show was never afraid to comment on key issues of the day. Though a digital business may not wish to tackle satirical political commentary like Saturday Night Live or offering social commentary that wasn’t asked for, to market in a digital space is to know how and when to comment on key issues. Keep on the lookout for fun subjects in the news or hashtags you can piggyback on. Find out the conversations being had in your industry and participate. Use social media as a way to tap into the conversation and get to know what your customers are talking about.
#2 – Creating opportunities with trendsetters
Saturday Night Live has routinely sought out the biggest and best talent to feature and contribute to their brand. In terms of how this applies to digital marketing, you may see this as a lesson to the products and services you offer, the digital marketing company you work with, and where you are putting your investment. Saturday Night Live has also successfully changed with the times, delivering different forms of content and humour according to what makes the audience laugh. If something is resonating with your target audience, give them what they want and look into why this something is creating that conversation. There may be more opportunities to explore there.
#3 – They know what they do best and they do it
Though never a show that has focused on its direct competition, Saturday Night Live is the #1 show in the late night live sketch comedy category because it has consistently done what it does better than anyone else. This is exactly what your brand, business, and website should be about. If you know what it is you’re selling, and what makes you different from any related and unrelated competition, pursue it.
#4 – Creating a strong marketing team
Lorne Michaels has been at the helm of Saturday Night Live for nearly all of its 40+ years. Why the show has been consistently successful is because he knows who to hire to create quality content and to help the show continue to find a new audience. When you hire a digital marketing company, it’s got to be the same approach. Consider hiring the most impressive, effective, and natural digital marketing company to receive the best results. As a small business owner, any will tell you that it’s impossible to manage every detail yourself. Thus, learning how to hire the best digital marketing company will play a significant role in long-term marketing success.
For more information on how you can achieve long-term digital marketing success, contact Unlimited Exposure today to speak with a representative.