4 Video Marketing Facts in 2018 that will Change the Way you Promote
Video marketing has been a growing trend in the marketplace since 2013 and if these 4 video marketing facts are anything to go by, this year will be its biggest yet. If you’re not already tapping into video marketing to promote your products, services, and brand, now might be the time.
Fact #1 – 81 Percent of Businesses will use Video Marketing this year
In 2017, approximately 63 percent of online businesses were using video as a marketing tool and this year, that number is expected to increase to an all-time high of 81 percent. Though this might mean extensive competition in the video space, as more marketers begin using video as a platform, it has opened up this marketing channel across sites like YouTube, Instagram, Facebook Video, Twitter, and more. If you’re looking to jump into video marketing, know that more sites than ever are using creative storytelling, animations, and high-tech production values to woo audiences. Needless to say, to succeed will not be easy – though extremely rewarding.
Fact #2 – The Average Person watches 1.5 Hours of online Video per Day
According to recent research, the average person is watching approximately an hour and a half of online video every day. Fifteen percent of people are watching more than three hours of video per day. As online video has fully integrated into many peoples’ lives, this presents a perfect opportunity to market to them. Though most of this use is through Netflix, Hulu, and similar sites, identifying and researching opportunities in this space is an increasing priority for marketers. What one should take away from this video marketing fact is that video marketing is growing not because that’s what marketers want but rather, it’s because this is where the consumers are.
Fact #3 – 85 Percent of People want to see more Video from their favourite brands
Video marketing has proven to be so successful with consumers that they actually want more of it. Video is on-trend and in-demand, and more consumers want to see more from their favourite brands. Though video content may not always have to be sales-based, developing a set of informative or fun videos can be a great way to connect and resonate with your target audience. These could be how-to videos, explaining service benefits, a promotional video, or just entertainment surrounding a topic close to your brand. Remember, video marketing is about creating coherent messaging that engages!
Fact #4 – 81 Percent of People will buy a product or service from video marketing this year
In 2017, it was 74 percent of people who were convinced to go with a product or service after watching a brand video. This year, that percentage continues to increase ever so slightly to 81 percent. A brand video does not necessarily need to sell directly, though including CTAs is important. A brand video employed strategically within a social media marketing, content marketing, or brand development plan can be highly effective at providing high returns. Consumers are watching, they are ready to like and share video, and if your brand can successfully present a product or service, the sky is the limit!
The facts don’t lie! What this research tells us is online video marketing is on the rise and it’s not something that any marketer should ignore. For more information on how to build a successful video marketing plan in 2018, please speak with a representative at Unlimited Exposure.
