7 Reasons to use Video Marketing as an Investment in your Social Media Success

7 Reasons to use Video Marketing as an Investment in your Social Media Success

Approximately 80 percent of all Internet traffic in 2019 will be directed towards video. Across platforms like Instagram, YouTube, Facebook, Snapchat, and others, high quality and engaging video is what keeps brands moving forward and seeing their numbers pop. As one of the best ways to reach a new audience and to increase brand awareness, here are 7 reasons why you may consider video marketing for your website’s digital marketing.

Attracting the under-35 audience

If the audience you are seeking are millennials under 35 years of age, this audience is heavily invested in online video – much more than they are in traditional media and TV content. The consumer influence of this group is growing. YouTube reaches more under-35 individuals in the United States than any cable network. Therefore, we know there’s a big audience in online video.

Consumers are not too busy for video

Consumers may not want to read long product descriptions or want to sift through paragraph after paragraph but they won’t hesitate to watch a video. Snapchat, Facebook, Instagram, and Twitter are seeing interest in video content rise while non-video content numbers stagnate or fall. To inquisitive audiences, video is a very engaging form of media.

Your competition is probably already using video

Up to 61 percent of all businesses are already using video in their marketing campaigns. Time will tell by how much that percentage grow. If you’re not already on board with video marketing, now’s the time to explore the possibility. It’s an inevitability for anyone who is hoping to remain competitive in the changing landscape.

Social media video has big revenues attached

Up to 72 percent of businesses using video marketing have seen their conversion rates increase. In terms of conversions and boosting sales, video is an easy way to bring people in and to generate return on investment (ROI).

Great tools to build brand awareness

Combined with promotion on social media, video marketing is a doorway welcoming in new customers while at the same time, creating brand awareness in the marketplace. Incredible videos which promote your brand’s story and that gets people interested in the lifestyle accompanying your brand is a smart strategy.

Video marketing is a lead generation tool

If you’re struggling to generate leads, you may see a big uptick in leads once your video marketing campaign begins. Attractive videos that touch upon relevant topics work best. Just remember to include a call to action (CTA) to direct a lead towards making an action. Direct users to a landing page or encourage them to subscribe to your brand in some way.

‘How-to’ videos are the most popular

Creating how-to videos are very engaging and produce great numbers in popularity. Everything from how to fry chicken to how to hang a picture, how to put together a bed frame, and how to change the oil on a car can be found on a site like YouTube. These types of videos have accumulated millions of views!

If you’re seeking to launch a video marketing campaign for your brand, speak with an experienced digital marketing company specializing in video marketing. Consider it a major investment into the future success of your website and see potentially a whole new audience to connect with. Unlimited Exposure would love to help.