5 Apps and Tools to Thoroughly Measure Content Marketing Performance
The ultimate difference between amazing content and terrible content is performing. High quality, high-performance content is what every brand wants. A blog carries with it the potential to amplify your brand’s awareness in the marketplace and establish you as a thought leader. Brands experiencing trouble monitoring their efforts in content marketing can be referred to 5 apps. Although you may not find all of these to be particularly valuable, these are a great place to start in finding the right combination of oversight tools.
ContentCal
ContentCal is a calendar that makes it easy to market content across multiple digital channels. When promotion and/or publishing is challenging and you’ve got multiple platforms to manage, you can streamline everything through ContentCal. All data and social media efforts can be organized here including ideas, campaign information, planning out visual campaigns, and forecasting future efforts.
Finteza
Finteza measures data coming in from your content marketing. It is a free web traffic analysis software identifying user behaviour, bot detection, and conversion funnels. Finteza’s traffic reports are particularly valuable as they show any external attacks, advertising fraud, or suspicious patterns which may be present. A blog writer, content marketer, or digital marketer can better understand where their audience is coming from using Finteza.
TextOptimizer
TextOptimizer can help identify opportunities to improve the quality of your blogs. It’s technically considered a semantics analyzer, focusing on organic rankings. Choose a query to analyze and TextOptimizer will suggest related terms and concepts to incorporate into your content. Needless to say, related terms and alternative keywords such as those found through this app can work wonders at getting your content ranked on sites like Google.
Viral Content Bee
Utilizing social media and influencer marketing are two key digital marketing strategies used to get views. Viral Content Bee gets your content in front of relevant audience on social media. Shares and comments get you more brand awareness and are extremely valuable. Through this application, you can test your content, see which platforms they are likely to work best on, and tweak your messaging to ensure it’s reaching its maximum possible audience.
MailShake
MailShake is the last app on this list and is ideal for any outreach campaign. Send outreach messaging through email to prospect, develop links and maintain relationships. Organize your email contact list, track responses, send follow-up emails, and review past emails. In terms of emailing outreach apps, this is one of the best and works with any Gmail account. For content marketers using email to get the word out on a given campaign, this type of software is worth downloading.
If you’re not measuring your content marketing campaign and are not monitoring analytics, there’s no way to say whether your content’s successful or lacking. Every app or software on this list has value and are worth considering. Get the most from these apps and keep up with the competition. You’ll get more information on who is consuming your blogs and hopefully, this can assist in targeting future content. For additional assistance with your content marketing campaign, contact Unlimited Exposure. A representative would be happy to review your needs and recommend an appropriate strategy moving forward to provide you with the ultimate results! In the meantime, these advanced tools, apps, and software are a great start.
