6 Successful Content Marketing Campaigns to use as Examples for your Digital Strategy
Do you have no idea where to start with your content marketing campaign – here’s 6 examples from brands who have achieved mass success by personalizing their content to their audience. Although these strategies won’t necessarily work across the board in every industry, they may provide inspiration as to how to develop your own unique content marketing plan.
BBC
The BBC’s website digital marketing campaign is based around audience participation. BBC produced a ‘Your Life on Earth’ interactive info-graphic personalized to a user’s responses. They entered in birthdate, height, and more, and were shown interesting facts and figures about the ways in which the world has changed. Links were included, directing back to BBC videos and articles. They used completely unconnected content to link back to BBC content which was relevant and which would be meaningful to their audience.
IBM
IBM employed a content marketing strategy which used a variety of platforms and formats to establish an authoritative voice. IBM created different blogs targeting different niche markets, promoting their technological influence all over the world. As they produce many different products, IBM used its content marketing to make connections to segmented target audiences separately.
Cisco
Cisco’s content marketing leveraged social media, video conferencing, gaming platforms like Second Life, and an online forum to launch a new product. The result of this untraditional launch was the most successful in the company’s history. Social networking subsequently became part of every launch following, with print advertising budgets moving to social media and digital marketing.
GoPro
GoPro used imagery in their content marketing to generate millions of subscribers on their YouTube channel and saw more than 6,000 GoPro-tagged videos uploaded daily throughout the campaign. Instead of promoting the product in their images and video, they instead show the users. A brand who puts focus on their customers and the experiences of their customers, instead of directly selling a product, demonstrates a sense of selflessness.
TOMS
TOMS is a shoe company which used the fact that they donate a pair of shoes for every pair purchased as the center point of their content marketing. They told stories in their ‘One Day Without Shoes’ video and image-based campaign. Storytelling that is emotional can work wonders at pulling the heartstrings and getting people to pay attention. They used social media to spread their marketing and accomplished massive success in the process. Never de-value storytelling.
General Electric
GE uses a mix of podcasts, TV show product placements, online magazine mentions, and more, promoting its ‘Imagination at Work’ tagline. They’ve been able to share unique facts and research, sometimes going viral on platforms like Reddit. Although GE’s products aren’t very exciting, their content marketing shares how their products are used and the uniqueness surrounding anything GE-related. Through that uniqueness, they’re able to gain attention.
Unlimited Exposure are experts in content marketing, digital marketing, video, eCommerce, and more. If you’re looking to maximize your content marketing, the right strategy is key to ensuring your time, money, and effort’s not wasted. Generate big results, big revenues, and see positive results with one of our expert partners assigned to your brand. Speak with a representative today.
