Top Secret Content and Digital Marketing Tools that Can Make your Job So Much Easier

In its simplest definition, digital marketing is a series of strategies designed to engage existing customers and prospects. This can be accomplished through content marketing like blogs, web design, social media, video, email, podcasts, and more. For beginners all the way through to expert digital marketers, there are a number of tools which can make the job so much easier. Here’s just a few.

Buffer

Buffer is a social media marketing scheduling software that can help distribute content across numerous platforms, allowing you to also set times for posting. On top of that, Buffer also has extensive analytics that gives you the opportunity to see clicks, likes, shares, and so much more.

Hotjar

Hotjar is a very interesting digital marketing tool that provides visualization analytics, monitoring interactions on-site and with your content. See heatmaps, video recordings, and more. Hotjar makes for a unique presentation tool, for the most part, but is still preferred by some websites.

Loomly

Loomly, like Buffer, is another social media tool. Loomly provides a calendar and interface from which all social accounts can be monitored. Where Loomly succeeds is that it also presents creative social media post ideas based on what’s trending, RSS feeds, and local events. For a website who might be falling behind with keeping up on social media, Loomly is an easy option which can help a great deal.

Hemingway App

The Hemingway App, like Grammarly and other software, highlights common spelling and grammar errors, complex sentences, weak phrases, and passive voice. If you’re just starting out writing blogs and other long-form style pieces, this app is one that can help a great deal in strengthening your skillset.

ThingLink

ThingLink creates interactive images and videos which you can then repurpose into digital marketing storytelling on sites like YouTube, social media, email, and hosted directly on site. Just some of what you can create includes image collages, eCommerce videos, touchscreens, virtual reality tours, and more.

CoSchedule headline analyzer

This is a free content marketing headline analysis tool that provides the opportunity to judge the strength of your content titles. Choose word balance, character length, and make the changes that need to be made to maximize engagement.

Pexels

Pexels is one of a handful of amazing websites that provides high quality, high definition, and completely free photos under a site license. All photos are easily searchable, derived from user uploads and sourced from a variety of places. These can be applied on blogs, social media, email, and other digital marketing platforms.

Portent’s Content Generator

Portent’s Content Generator is a free blog writing tool where you put in a keyword and the generator suggests different article titles to write from. For inexperienced writers or content marketers who are at a roadblock, this can be a fun way to exercise the possibilities ahead.

QuestionDB

QuestionDB is a free database of questions posed online, across a number of databases such as Reddit. This digital marketing tool gives some insight into what people are talking about online, their concerns, questions, and where the trends are. You can use this information to develop all sorts of strategies from, employing them through social media marketing, email, and elsewhere.

For real results in digital marketing, content creation, and social media, speak to an expert at Unlimited Exposure.