7 Examples of the Best Way to Market eCommerce and Selling Product Online through Content Marketing
eCommerce marketing is an art and eCommerce content marketing is even more of an art, arguably, as very few companies do it exceedingly well. eCommerce content should be made with the objective of attracting traffic and leads and maximizing the attention to high conversions. Content perfect for eCommerce includes general blog posts, product-related resource pages, and other pages that would fall outside the usual eCommerce site architecture.
When done right, you’ll generate social media shares, email newsletter click-throughs, and sales. Big eCommerce digital marketing campaigns that don’t have some element of content marketing could be making a fatal mistake that’s killing leads and conversions. This is a list of the best eCommerce content marketing we’ve found online which can work well for any eCommerce-related website.
Venngage
Venngage has content places all across the site, incorporating visuals and product templates. Articles are so helpful that users don’t feel like they’re being sold to and for this reason, the Venngage site has attracted hundreds of linking from all over the Internet.
Beardbrand
Beardbrand generates 69 percent of its organic traffic from blog-based content marketing. Content’s always informational and never sells directly, with pieces like ‘How to grow a THICK BEARD’ being major hits. If you focus on releasing high-value once-in-a-lifetime information-friendly pieces like this, you’re going to get clicks.
Proflowers
Proflowers uses long research-driven articles like its ‘151 Types of Flowers’ article which has information on the flowers, seasons, time zones, and more. Although time-consuming to assemble, this one article generates more than 17,000 visits in organic traffic monthly. Proflowers’ blog content is responsible for 42 percent of its organic traffic overall.
Bespoke Post
Bespoke Post earn close to 100,000 organic visits monthly in large part because of their eCommerce content marketing plan. Like other brands on this list, they use simple and straightforward titles that instruct, inform, and educate a la ‘How to Tailor Your Own Clothes’. Content’s focused on attracting eyes to the site, rather than in selling, selling, selling.
Angie’s List
Angie’s List sells several products from many different industries and has an extensive articles section that accounts for over 30 percent of its organic traffic. Angie’s List creates unique content you won’t find anywhere else, almost always incorporating images and video that go above a standard blog. This is key – always go above the standard and deliver something attention-catching.
Northern Brewer
Northern Brewer has built a knowledge base, filled with helpful how-tos and information for consumers. Educational content like this always scores big in eCommerce as it serves to bring more eyes to your site. For beginners who don’t know what to write about, do what Northern Brewer has done. Take a look at your products and ask yourself what info a buyer would want to know. Structure your articles accordingly.
Boll & Branch
Boll & Branch uses standard blog posts, for the most part, that are relatively short in comparison with other eCommerce sites although they carry some longer, more information-driven content. Boll & Branch is a perfect ‘typical eCommerce site’ example of how to work a basic content marketing plan. The result of their work is that these blogs bring in about 20 percent of all their organic traffic.
Tap into high-quality digital marketing strategies from Unlimited Exposure today and see the benefits in organic traffic growth. Your product pages will be inspired, your traffic analytics will boost, and most importantly, you will sell more. Sales are the only result that matters in eCommerce. Tap into your potential with UE.
