5 Email Marketing Messages for eCommerce to Instantly Increase your Click-Throughs
You may be nervous about tapping into email marketing automation and you’re not alone. Automating anything sounds bad but not only will it save time and money, but it also works with the right messaging.
For eCommerce businesses using email to sell product, there’s significant opportunity here to acquire leads, convert those to sales, and cultivate repeat customers, but again you need the right messaging. By programming these messages into your eCommerce email marketing campaign, you’ll be ready to leverage your subscribers to generate more revenues.
Welcome message
When someone joins your email subscriber list, set up a ‘welcome message’ to send right away. This is the first email your subscriber will receive from your brand. It’s first contact. Explain things such as how often email messages will be sent, what kind of content they may find, any advantages or benefits to being a subscriber, and how to contact if they have a question. In addition to a website link, include social media links and maybe, a special discount as a thank you!
Abandoned Cart message
If someone has visited your eCommerce store, put items in a shopping cart, and then left prior to completing a purchase, set up an automated email message that encourages them to follow through on their decision to buy. Include something like a special offer, like a discount on their purchase or a ‘free shipping’ coupon. In the meantime, you can figure out why people are abandoning their carts and hopefully fix the problem.
Cross-selling messages
If a customer’s made a purchase from your eCommerce website, an automated message suggesting related products or services can be effective at cross-selling. Identify groups and pairings. This isn’t easy to set up with the right email marketing client. A discount and sense of urgency related deadline can also help to increase those conversions.
Birthday message
Everyone loves free stuff and discounts, especially on their birthday. Set up an automated message wishing them well on their birthday, with a special offer attached. This sort of stuff deepens the relationship between brand and consumer and helps to get you awareness. Acknowledging birthdays has been shown to increase loyalty, sales, and is an effective brand advocacy approach.
Re-Engagement messages
If you aren’t getting clicks, ask yourself why. Subscribers that aren’t opening their emails affect deliverability. This means future messages make it to fewer inboxes overall. For brands seeing negative CTRs, re-engage subscribers or remove them from your list. How often you send re-engagement emails can vary. If someone hasn’t opened an email from you in 6-12 months, consider sending them a message asking why. You don’t want to be too quick to pull the trigger however you also don’t want these people bringing your email marketing campaign either.
eCommerce email marketing can verge on annoying when too many messages get sent. Automating helps to prevent that. It keeps track of where each subscriber is at and sends them appropriate messaging relevant to their unique consumer experience. If you aren’t already engaged with an email marketing client capable of automation, get it done. It saves time and money. You’ll be shocked by how much of a difference messages like these can be in your marketing campaign. Who doesn’t want to sell more product? Well, email marketing’s one way to do it. Join us today for more details!
