How You Can Leverage Evergreen Content to Continue to Drive Traffic FOR YEARS!

With no expiration or time sensitivity to it, evergreen content is content that continues to be relevant for an extended period of time. From the moment you publish and it’s live, evergreen content begins getting clicks, and on and on it goes. To build a site with enough content momentum to get traffic to your brand for potentially years, here’s exactly how you do it.

Why to make evergreen content

There are 5 key reasons why evergreen content should be a priority, no matter the category your brand is in. Evergreen content will drive sales prospects, continually drive traffic to your site, improve search engine rankings and help tremendously with SEO marketing strategies, help to position your brand as an authority and provide you with a growing collection of content to post across social media.

What’s the best type of evergreen content?

Evergreen content needs to be always relevant and fresh for the reader. Not all content is. A lot of content that goes trending is relevancy with a deadline, sometimes lasting as little as a few hours. To build evergreen content, it needs to have value. Lists, tips, how-to and instructional content, product reviews, and videos in this same vein contributes a value that can span six months, a year, two years, or longer. This is what you want to work with as a starting point.

How to make an article or blog ‘evergreen’

If you want to have an article on your site that has long-term value, there are several ways to do this. Answering frequently asked questions about your product or services will provide you evergreen content. Providing industry tips that you know will be relevant six months from now, instruction videos or explanations, or an explanation of common industry concepts all work. Consider, any time you write something, how a reader a year from now will feel looking at it. If something feels dated, they’re going to click off and go to someone else’s site. We want their attention to remain on you!

Examples of evergreen content

 “How to Take Care of Mice” is a great evergreen article because it’s information that is not ever going to change.
 “The Ultimate Guide to Checking your Oils in a Car” is another great example with information any new car owner can consume.
 “7 Easiest Vegetables to Grow in your Garden” is an article that isn’t going to expire, potentially for decades, serving only to add more momentum to a website’s growing article base.

Choose topics that are relevant to your business, obviously. Try to choose topics that have not been written about 100s of times already. If you have something unique to say about a subject, this is a great opportunity to do so. The more unique your content is, the more value it is. Add to that if it’s evergreen and you have a winning content marketing formula!

What is not evergreen content

Evergreen content is not news article which are only newsworthy for a brief period of time, any statistics or reports you know will go out of date within a year, articles focused on pop culture trends which evidently come and go daily, and any current trends. Although these articles can be purposeful in some instances, they aren’t evergreen content. Join us today for more details!