11 Unexpected Digital Marketing Strategies to grow your Brand and See Fast Results

Digital marketing employs a mix of business, technology, and traditional advertising approaches. Cultivate a community of passionate customers, potentially from a global audience using these amazing tips, tricks, and techniques.

Voice marketing.

Voice search and voice-related devices are creating a new era in digital marketing. As consumers communicate with devices to look and shop, and browse the Internet, marketers should find a way to match content to the sorts of questions and queries being asked.

Instagram Stories/Facebook Live.

Live streaming on social media is just as valuable in some instances as traditional posting. Instagram and Facebook are the top two social media platforms by far and on these, you can run contests, check in with followers, and build that level of connection you want.

Video marketing.

There are so many different stories you can tell through video, as opposed to a blog or in still images. Video can help humanize a brand, while highlighting employees, customers, or management. You can also use video to tell stories and deliver effective messaging that isn’t selling right on the nose.

Reddit.

Millions of Reddit users browse the forum every day to survey niche communities and topics. As a brand, you can use it to conduct market research, find keywords, and judge engagement on given topics.

Short-form copywriting.

Short attention spans still exist. Short-form copywriting can come in handy when building advertisements as well as in designing social media posts. Those experienced with using as few words as possible to express themselves are those who are succeeding in today’s markets.

Unboxing.

A great way to maximize a video influencer’s potential is to send them a box of products to ‘unbox’ in a video. Alternatively, you may want to get your product in subscription boxes. This can help expose your brand to big audiences and help get buzz for consumers sharing their experience with your product online.

Over-the-top streaming.

Streaming is big business these days with a multitude of names joining established content providers like Netflix, Amazon, and Hulu. OTT provides brands a chance to have a more direct relationship with consumers broadcasting out live and on-demand video.

Education.

Whether it’s an education course a customer needs to register for, a series of how-to videos, or building content that is itself educational in nature, information is sometimes more valuable to certain categories of consumers than any sales tactic or entertainment may be.

Podcasting.

Podcasts are at the peak of popularity right now and provide a very influential pathway to audience. Purchase podcast advertising or start your own as a subject matter expert (SME). Promote your brand, what you do, and how you do it.

Influencer marketing.

Influencers on social media with thousands of followers and high engagement levels are being chased after every day to help brands reach the next level. Remember to choose influencers which fit your ethos and who won’t threaten the credibility of your business.

SMS marketing.

Subscribing via phone number instead of email is garnering momentum this year. Although it requires careful execution, SMS marketing to consumers delivers a higher open rate than email, by far. Within the first ninety seconds, you can get people clicking on your site and instantly generate sales for your business if you structure your SMS launch correctly.

Cut through the competition with Unlimited Exposure and speak with an expert today who knows how to get your voice heard!