6 Brands which Dominate their Category Online with Successful Digital Marketing Strategies
To become a dominating brand, it takes a lot of effort, financial investment, and luck. Even corporations and companies who succeed, success is never guaranteed.
Did you know, more than half of Fortune 500 companies since 2000 have either gone bankrupt, were acquired, no longer exist, or fell off the list – it’s true. Some brands seem to have the Midas touch however all eventually come to be challenged by a market competitor.
In the past two decades, for many companies, the difference between success and failure in digital marketing. In digital marketing, you have elements like social media, video publishing, email newsletter, blog writing, web design, organic growth through search engine optimization, and more.
By manipulating these channels and implementing advanced expert strategies, a company can continue finding audience, converting leads, and growing sales. Here are six brands doing it as good as anyone that we think are worth paying attention to.
Autodesk
Autodesk is a software company that moved from a traditional license-based model to a cloud-based software service. By going with the trend, Autodesk found new subscribers, increased engagement, and improved their revenues. For companies looking to increase their digital marketing efforts, look for the trend and don’t be afraid to lean in.
IKEA
IKEA has been tremendously successful at digital marketing, by understanding their customers better than anybody. IKEA has focused on renaming products with SEO-friendly terms, matching a product to customer needs in the process. Content marketing is also an important mobile-responsive eCommerce marketing strategy, promoting products and giving customers the chance to easily search out new, exciting offerings on the IKEA website.
Nordstrom
Nordstrom uses a customer-centric digital marketing strategy that focuses on the customer experience. Through their online sales eCommerce site, they track personal sales to personalize recommendations and customer requests. They’ve made shopping easier for themselves and by doing so, achieved a 50 percent increase in revenues within a 5-year period. The Nordstrom brand is letting their customers guide them – a very smart move.
Lego
Lego’s digital marketing strategy has targeted families successfully through social media and traditional digital ads. Also, they have built mobile apps to integrate into a child’s play which can be particularly attractive for parents seeking for safe ways to mix the digital with reality.
Burberry
Burberry is a top digital fashion platform, driving sales through social media platforms which showcased customers wearing their trench coats. Burberry has more social media followers than almost any other fashion brand and has used this engagement to support its’ growing eCommerce catalogue. The company website is very user-friendly, mobile-responsive, and creative. In return for this effort, revenues between 2011 and 2015 grew by 68 percent.
Unilever
Unilever specializes in digital disruption, experimenting with many different digital strategies including video marketing. Using video through YouTube and other social site, Unilever has helped several products reach an audience of millions.
You can dominate your category online with the power of intelligent, high-performance digital marketing strategies. Connect with an expert today at Unlimited Exposure. We’d be happy to suggest and explore different ways we can help your website grow leads, conversions, and revenues. Achieve business goals by understanding the digital opportunities available to you. Unlimited Exposure are Toronto’s digital marketing leaders, helping several brands achieve big results. Join us today!
