7 Ways to Attract University-Age Youths to Get Them Engaged and Buying from Your Brand

Attracting and engaging youths under-25s keeps a brand connected to what’s trending in culture, something very important to some companies. With billions of people online and competition up the ying-yang vying for their attention, strategizing for under-25s is a challenge.

Fortunately, there are numerous digital marketing channels and platforms to use, and plenty of ways to reach out. If you’re looking to increase your audience of university-age youths under 25 years old, here’s 7 ways to get it done.

Mobile.

Under-25s are flooding their smartphones every day with queries and searches. Few of them use desktops. If you’re not already on a mobile-first mindset, get on one. Every digital marketing campaign should be mobile-first.

Define the persona.

Firstly, know who you’re chasing. Understand what makes them tick, their ambitions, and what’s important to them. Use this to craft messaging that leans into this and leads them towards a purchase. Use Google Analytics and social media data to learn more about where youths are coming from, what content is resonating with them, and what channels they’re on. This is an opportunity to create youth-based buyer personas to keep in mind while you build out.

High quality website.

You’re not going to get very far without a high quality website to your brand’s name. Before buying from any company online, a person under-25 will Google their website. It’s a critical resource. A user-friendly, informative, and optimized web design with the necessary analytics software in place is a big resource. Don’t forget to incorporate messaging that appeals to the under-25 audience you want. Use your buyer personas to know what, when and where to post.

Digital channels.

With a website in place, you now need to know what digital channels are worth your time and effort. Individuals under-25 spend an average of 2 hours and 25 minutes on social media every day. Based on interest, your social media marketing could be tailored to Instagram, Twitter, Facebook, LinkedIn, or elsewhere. Once you know where your under-25 audience is, start formulating what sort of content you want to send their way on these platforms.

Curating content.

You’re not just going to be creating content – you’re curating a brand experience. Under-25 youths are on content overload, with more than 27 million pieces of content are shared online every day. You need content that will be of interest and value to your target audience. Blogs, videos, and e-books can all drive traffic to your website, as will website pages with meaningful, conversion-friendly content and on-page search engine optimization. Don’t be cookie-cutter or generic in your content. Be unique.

Unique digital opportunities.

Under-25 youths don’t like the typical. They want their marketing to have unique, personalized messaging. By considering unexpected digital marketing strategies, you can extend your website’s reach, increase overall brand awareness, maximize conversions, and cultivate new leads.

New tech.

If there’s a way to incorporate new, trendy tech like VR into your product or services, do it. Integrating technology into digital marketing can have some amazing benefits well worth exploring for eligible brands. New tech is interactive, eye-catching, and immerses a consumer in an experience that doesn’t hinge on making a sale or advertising to them directly. It’s indirect marketing, to a degree.

Do you want to grow an audience of university age students, millennials and youth? Contact Unlimited Exposure, the experts in digital marketing.