Basic Digital Marketing
These days, the focus of content marketing is too much on SEO and not enough on emotion. Showing up on the first results page is the best way to drive more traffic to your website, but people aren’t going to keep going back to a website if its only goal was to be more visible to people. All of the content you put out must be written in an interesting way to keep customers around, and not all of it has to contain cold, hard facts. Companies who play into the emotions of their target audience generate more revenue long term. We’re here to show you the six main ways in which you can persuade your customers, courtesy of Dr. Robert Cialdini.
Reciprocity is the first and most simple of the persuasive elements. It describes how people who have been given something at random and at no cost to them feel the need to return the favor. We feel this way because the social exchange is a norm in our society. Apply reciprocity to your writing by including useful pointers without requesting anything in return. In your customers’ minds, you become a great resource they should give back to. Customers will loyally return to your online shop or ecommerce website because of this.
Now that the world has gone almost completely digital, every company needs to make a good first impression online. They need good content, an attractive layout, and a sufficient amount of information on every platform. But they also need to appear trustworthy to gain the personal details of potential customers for successful marketing, and these details need to be kept confidential.
It’s not often that new organizations consider implementing a digital information policy for their customers because they work on a small enough scale that they assume they’re not at risk of theft. The sad truth is, security breaches can happen to anyone. They’re expensive, prohibitive, and simply alarming, often causing a significant decrease in customers. So how do you prevent them from happening? You take a step-by-step approach.
Social media marketing is made easier by the fact that every popular social media site is free for anyone to use. In exchange for a bit of personal information, you get access to loads of information and connections you wouldn’t have otherwise. Unfortunately, marketing on these platforms is so common that you have to put in endless hours to not only stand out, but also to have any effect on your revenue.
Contrary to popular belief, you aren’t doomed to follow this time-consuming routine for the rest of your company’s life. You can save tons of time on social media advertising while still being successful on every social media platform, and it’s simple to do. How? You’re about to find out.
Google added a question and answer feature to its Google Maps app a few weeks ago, which is available for use on Android phone systems and mobile web browsers. If you’re not an Android user, you might be in the dark. For anyone who has yet to learn about the new addition, here’s everything you need to know about how it works and what it means for users.
Some users haven’t yet seen the feature despite it being out since mid-August. If you’re encountering this problem, make sure you’ve allowed the app to complete its latest update. The feature should become visible after you’ve enabled the update.
The importance of content marketing is being emphasized everywhere, and for good reason. Modern-day buyers want high-quality advertising that isn’t too hefty, and companies who deliver in all of their departments fare better than those who ignore or avoid the trend. As time goes on, consumers demand better content, and companies that create it will be rewarded. To make sure your business is creating the kind of content your audience wants, you’ll want to become a part of the content as a service marketing sector.
Before you join the group, go over what your existing content is, where it resides, and how easily it can be reformatted to fit other devices and platforms. A thorough analysis could bring about the realization that a lot of your content is locked up and segregated, creating the potential for inconsistency or redundancy in your company’s ideas.
The much-anticipated Canvas ads from Facebook have finally entered Instagram territory. More than one year ago, the social networking site announced that its Canvas advertisements would begin to show up in people’s Stories on Instagram as a sort of success test.
The Facebook-owned, photo-based social media platform recently confirmed the suspicions of curious companies and users. Canvas ads have begun to appear in Stories as well-integrated marketing tools for advertisers who want to take full advantage of Instagram marketing features. For now, only a select few companies are trying it out, but it will soon become available to the masses.
Still getting used to modern day marketing? You’re not the only one. Fortunately, no one is doomed to continue down the dead-end path of poor advertising. Making changes doesn’t come naturally to everyone, though, which is why we’re here to help. There are many easy ways to improve your marketing strategy, and you’re about to find out what they are.
No matter what you’re trying to sell, direct your content towards the way your audience is acting now rather than the way they’ve acted in the past. No era is exactly like the one before it, and technology is speeding up the pace of our world now more than ever before. If consumers start to spend more time watching television, put out more commercials. If consumers continue to favour their smartphones, dedicate your time and money to mobile app development and mobile ads. The marketing world won’t change to suit your needs; you as a marketer must adapt to it.
Are you considering setting up an online store for your business? Ecommerce solutions are a great way to take your business to the next level. With the increasing demand for online shopping, e-commerce solutions offer a convenient way for customers to browse and purchase products online. However, with so many available options, choosing the right ecommerce solution for your business can take time and effort. We can help you and take you through everything you need to know about choosing the perfect e-commerce solution for your business.
What are e-commerce solutions?
Ecommerce solutions are software platforms that enable businesses to sell products and services online. They provide a range of tools and features that allow businesses to create and manage online stores, process payments, and track orders. E-commerce solutions come in various forms, including hosted solutions, open-source software, and custom-built solutions. They can be used by businesses of all sizes, from small startups to large corporations.
Types of e-commerce solutions
There are several types of e-commerce solutions available in the market. Each type has its advantages and disadvantages, depending on your business needs and budget. Some of the most popular types of e-commerce solutions include:
Hosted solutions
Hosted solutions are ecommerce platforms that a third-party provider hosts. This means that all the technical aspects of running an online store, such as hosting, security, and software updates, are taken care of by the provider. Hosted solutions are easy to set up and require minimal technical knowledge. They are also cost-effective, as they usually charge a monthly fee based on the number of products and transactions. However, hosted solutions may have limited customization options and may not be suitable for businesses with complex requirements.
Open-source software
Open-source software is free software that can be downloaded and installed on your server. It provides full control over the code and allows for extensive web customization and flexibility. Open-source software is ideal for businesses that require custom functions or features and have the technical expertise to manage the software. However, open-source software requires technical knowledge to set up and maintain and may be more expensive in the long run due to hosting and maintenance costs.
Custom-built solutions
Custom-built solutions are ecommerce platforms that are built specifically for your business needs. They provide full control over the code and allow for extensive customization and flexibility. Custom-built solutions are ideal for large businesses with complex requirements and unique business processes. However, custom-built solutions require significant upfront investment and ongoing maintenance costs. They also require technical expertise to manage and may take longer to develop.
Factors to consider when choosing e-commerce solutions
Choosing the right ecommerce solution for your business requires careful consideration of several factors. Here are some of the most important factors to consider:
Business needs
The first step in choosing an ecommerce solution is identifying your business needs. Consider factors such as the size of your business, the type of products you sell, the volume of transactions, and your target audience. This will help you determine the essential features and functionalities for your business.
Budget
Ecommerce solutions come with varying costs, depending on the type of solution and the features included. Consider your budget and choose a solution that offers the best value for your money. Remember to factor in the cost of hosting, maintenance, and upgrades.
Scalability
Consider the scalability of the ecommerce solution. Will it be able to handle increased traffic and sales as your business grows? Look for solutions that offer the ability to scale up or down as needed.
Integration
Consider the integration capabilities of the ecommerce solution. Will it integrate with your existing systems, such as your CRM or accounting software? Look for solutions that offer seamless integration with other systems.
User experience
Consider the user experience of the ecommerce solution. Is it easy to use and navigate for your customers? Look for solutions that offer a clean and intuitive interface.
Popular e-commerce solutions in the market
There are several popular ecommerce solutions available in the market. Here are some of the most popular options:
Shopify
Shopify is a popular hosted ecommerce platform that offers a range of features and integrations. It is easy to set up and use, and offers a range of pricing options to suit businesses of all sizes.
WooCommerce
WooCommerce is a free open-source ecommerce plugin for WordPress. It provides extensive customization options and integrates seamlessly with WordPress. However, it requires technical expertise to set up and maintain.
Joomla
Joomla is an open-source ecommerce platform that offers extensive customization options and scalability. It is ideal for large businesses with complex requirements. However, it requires technical expertise to set up and maintain.
BigCommerce
BigCommerce is a hosted ecommerce platform offering various features and integrations. It is easy to set up and use, and offers a range of pricing options to suit businesses of all sizes.
Custom vs. out-of-the-box ecommerce solutions
When choosing an ecommerce solution, you may be faced with the choice between custom-built and out-of-the-box solutions. Here are some of the pros and cons of each option:
Custom-built solutions
Custom-built solutions offer full control over the code and allow for extensive customization and flexibility. They are ideal for large businesses with complex requirements and unique business processes. However, custom-built solutions require significant upfront investment and ongoing maintenance costs. They also require technical expertise to manage and may take longer to develop.
Out-of-the-box solutions
Out-of-the-box solutions, such as hosted platforms or open-source software, offer pre-built solutions that can be easily set up and used. They are cost-effective and require minimal technical knowledge. However, they may have limited customization options and may not be suitable for businesses with complex requirements.
Implementation and setup of ecommerce solutions
Once you have chosen an ecommerce solution, the next step is to implement and set it up. Here are some tips for successful implementation and setup:
Plan ahead
Create a detailed plan for the implementation and setup process. Consider factors such as data migration, store customization, and testing.
Choose a reliable hosting provider
Choose a reliable hosting provider that can handle the traffic and transactions of your online store. Look for providers that offer security and backup features.
Test thoroughly
Thoroughly test the ecommerce solution before launching it to ensure that it is working properly and all features are functional.
Choosing the right ecommerce developer company for your business
If you require a custom-built ecommerce solution, it is important to choose the right ecommerce developer company for your business. Here are some tips for choosing the right company:
Experience and expertise
Choose a company that has experience and expertise in developing ecommerce solutions. Look for companies that have a portfolio of successful projects and positive client feedback.
Communication and collaboration
Choose a company that values communication and collaboration. Look for companies that provide regular updates and involve you in development.
Pricing and timeline
Choose a web development company that offers transparent pricing and a realistic timeline for the project. Look for companies that offer a detailed breakdown of costs and deliverables.
From understanding your business needs, evaluating different platforms, to selecting the right features and integrations – there are several factors to consider before making a decision. Whether you choose a hosted solution, open-source software, or a custom-built solution, it is important to choose a solution that offers scalability, integration, and a great user experience. With our expert insights and practical tips, you'll be able to make an informed decision and take your online business to great heights.
Mobile has become the new standard for organic searches and general browsing on the web. That’s why Google has taken the past several months to talk about shifting gears to a mobile-first index. More than half of Internet users choose search engines on mobile devices over those on computers. Many companies will be inevitably affected, especially those who rely solely on the web. Your company may have to make some changes to adjust to the new system.
Google rankings are currently decided partially by the computer usability of a business website. Now that mobile devices are receiving a larger chunk of customer website perusal, the usability ranking element will be decided based on the website’s mobile format. This becomes a problem for companies who haven’t bothered to make a mobile-friendly website , or those who have done so but have left out vital pieces of information.
There is no set date for the switch, and Google’s only criteria to instigate it is for results to be quality neutral. This will likely happen by the first few months of next year, though the tech giant originally planned to make the change at the end of this year. It’s also possible that the transition will occur in phases, slowly changing with each new group of switched sites.
Every marketer knows that their audience does not necessarily share their passion - or, at least, they’re not as invested in it as the company is. That’s why it’s important to convince your target audience that your products, services, goals, and values matter.
When you create content explaining why you do what you do as a business, you’ll write it in a certain style. Unfortunately, this style won’t always hold the attention of your readers. You need to direct your content towards the right crowd, of course, and write in a way that makes you likable, trustworthy, and authoritative. When it comes to content marketing, you need to persuade them to believe in your company and what it stands for.
Although this technique is effective in the short-term, keeping it up can be damaging. Why? Because constantly trying to get more people on your side takes a lot of effort, and that effort could instead be put towards catering to those who are already interested in your brand. Starting over with a new group each time you promote your company will stunt the growth of your sales.
Focus on the consumers you know have a decent amount of interest in the products or services you offer. The same way not everyone you meet will like you, you won’t be able to convince everyone to care about your brand. Expect and accept that. It’s true in every industry, no matter how passionate or efficient the company in question is. Go for the ones you know will care.
Marketing is becoming more innovative than ever thanks to the fast pace of technological advancements. You’re probably trying all kinds of different things to get your customers hooked, but have you ever considered using a chat service? Both Viber and Messenger can help companies simultaneously interact with members of their target audience and promote their products. If you use the chat feature well, your loyal customers could become the main providers of social proof for your company.
Chat extensions increase your business website or app’s reach to a surprising degree. Messenger and Viber each have their own way of integrating things like videos, music, and fast action apps. Viber did it first, giving users access to gifs, Spotify, Vice, and more. Messenger followed suit a year afterward, employing chat extensions like Kayak and Swelly to increase reach and customer satisfaction.
So how can you do the same? It’s certainly possible, as several other brands have done it. We’ll go over which companies have dipped their toes into the pool of chat marketing, as well as how they did it and the results they’re seeing from it. Prepare to find out what chat marketing can do for you.
If you’re looking for some new tools to liven up your marketing strategy, you’ve come to the right place. In this article, we’ll list some of the best new programs and apps for digital marketing. Read on to find out what these game-changing - and affordable - new tools are.
First on our list is Loom, a Google Chrome feature that turns recorded content into a shareable video immediately after the recording is complete. You can easily share these videos by email, with the options of downloading, deleting, and assigning passwords to them. If you already have Chrome on your computer, you can download Loom for free and send its contents to recipients on any platform.
Just Good Copy is a website that provides visitors with examples of quality email copy. Type in any email subject in the search bar or tag function and conveniently browse the plethora of results you’ll fobtain from popular sites like Trello, Dropbox, Upwork, and Pinterest. You’re bound to find something helpful, no matter your situation.
Have trouble organizing your browser tabs? Sort them out with TabCloud, a free program that can open and group together the sites you visit most often. For a seamless experience, sync your setup to other web browsers and use it for this purpose as well. TabCloud is currently only available for Android but will soon be compatible with iOS operating systems.
Keeping track of your company’s accounts across several social media platforms can be tricky, especially as those platforms become more and more different from one another. With the continuous evolution of each social media site, companies are forced to create content that fits the identity of every social media platform they’re a part of.
Although tweaking photos, videos, text, and ad formats to match the layout of the five social media platforms your company is present on can be tedious, it’s necessary for the continued success of digital marketing. Users can tell when a post was made for a different platform and has simply been copied and pasted to a new one to increase your company’s reach. It’s visually strange, and it rarely turns out good results.
When you join a new social media platform, take the time to learn more about it. Collect information on its setup, posts, users, algorithms, and anything else that’s relevant to your marketing scheme. Don’t create an account for a new site simply to be seen by more of your target audience. Instead, consider how you as an individual would use the platform. Adhere to the theme of each to fit in and appeal to potential customers.
As they grow, most companies find that some platforms are better for connecting to and interacting with consumers than others. You should certainly still advertise on these platforms, but less often. Video-centric applications, like Instagram and Snapchat, focus more on getting the word out to teens and young adults in a clever and visually interesting way. Social media sites like Facebook and Twitter are more about communicating information through text, usually to young adults and middle-aged individuals.
Today, more than half of Americans are on Instagram, and at this rate, that number will only increase. As a result, companies are taking advantage of Instagram marketing, but some are in the dark about how to reach their audience on such a big platform. Fortunately, the social media site comes equipped with many tools that marketers can use and has few limitations as to what strategies they can use.
Making your company’s profile visible on Instagram starts with the platform’s analytics. Look for features that help you measure the effects of your current marketing strategies. There are lots of features to choose from, so focus on finding something that can quantify the performance of individual posts by analyzing click-through rate, engagement, and reach.
Certain tools allow you to automatically post content at times you specify. This can help your company reach its audience after regular work hours and at times when your audience is most likely to see your content. Some features can even track relevant keywords and hashtags so you can better interact with your customers.
Take advantage of user generated content. If a satisfied customer makes an unsponsored post about your product, like it, comment on it, share it, or bookmark it to use later as a sort of testimonial. Many social media platforms collect user generated content, but because of its visual appeal, Instagram is the best platform to use it on.
Email marketing is becoming increasingly popular as marketers discover its benefits. Even so, there’s one type of email that most companies don’t spend much time creating, or don’t bother to send at all: transactional emails. These emails confirm customer product orders, notify customers when their merchandise has arrived, and thank customers for their purchases. The last on the list is surprisingly powerful.
Any marketing agency will tell you that thank you emails are more than worth it. Customers often expect to receive a thank you email for something as simple as an account sign up, and with this in mind, your company should never forgo them. Your marketing information goes right to the customer and is there whenever they need it. This information is also easily shareable when in email format, as a simple forward can expand the reach of your content more than you anticipated.
Most thank you emails contain important links. One may take the the customer to an advertised offer, while the other may lead to a higher risk but better reward offer that committed customers are more likely to take advantage of. They can also be personalized with the name of the customer or a set of products they may like. This is what makes them useful.
Letting your customers know what your product does and how it does those things is important, but consumers always pay more attention to photos. According to a recent survey, 67% of customers ranked photos higher than both descriptions and reviews for their importance in making a purchase. So don’t just use photos - use good ones, and use them in the ways we’ve described below.
Make sure every photo you use looks professional. Photos that are clearly pixelated, watermarked, or poorly lit should never be featured on your business website. By using large, professional photos with simple backgrounds, your customers become more willing to trust your company. Of course, it’s important not to crowd any page with photos. Only include photos that directly relate to your brand, or that you want people to associate your brand with.
Get as many different angles of your products as possible. While one high-quality photo of your products is good, giving your customers access to an array of photos from different angles will increase the chances of them buying your products. The goal is to simulate an in-person shopping experience on your ecommerce website. Add a zoom function or a 360-degree rotation tool and you’ll boost your conversions with those elements alone.
In the ever-evolving digital marketing landscape, the power of compelling content cannot be overstated. Whether you're running an e-commerce site, a blog, or a corporate website, the effectiveness of your copy directly influences your conversion rate. Crafting content that resonates with your audience, speaks their language, and drives action is an art and a science. Let's dive into practical content tips that can transform your copywriting and propel your conversion rate to new heights.
- Know Your Audience:
Understanding your audience is the cornerstone of effective copywriting. Conduct thorough research to grasp their pain points, desires, and preferences. Tailoring your content to speak directly to your target audience establishes a connection fundamental to conversion.
- Craft Compelling Headlines:
The headline is the first impression your content makes. Create headlines that are attention-grabbing, clear, and promise value. According to studies, a significant portion of visitors decides whether to engage with your content based solely on the headline. Make it count.
- Focus on Benefits, Not Features:
When showcasing your product or service, emphasize the benefits rather than just listing features. Help your audience visualize how your offering can address their needs or improve their lives. Highlighting benefits creates a persuasive narrative that drives conversions.
- Use Persuasive Language:
Incorporate persuasive language that nudges your audience towards action. Words like "discover," "exclusive," "free," and "limited-time offer" evoke a sense of urgency and excitement. Crafting a sense of immediacy can be a powerful motivator for conversion.
- Leverage Storytelling:
Humans are wired to connect with stories. Integrate storytelling into your content to create a narrative that engages emotions. Stories resonate and leave a lasting impact, whether it's sharing customer success stories, your brand journey, or illustrating a problem-solution scenario.
- Optimize for Readability:
Ensure your content is easily digestible. Break up long paragraphs, use subheadings, and incorporate bullet points to enhance readability. Online readers often scan content, making it effortless to grasp key points quickly.
- Create a Strong Call-to-Action (CTA):
A compelling CTA is the linchpin of conversion. Clearly articulate the action you want your audience to take, whether purchasing, signing up for a newsletter, or downloading a resource. Make your CTA prominent, concise, and irresistible.
- Incorporate Social Proof:
Build trust by integrating social proof into your copy. Customer testimonials, reviews, and user-generated content serve as powerful endorsements. They reassure potential customers that others have had positive experiences, instill confidence and encourage conversions.
- A/B Testing:
Refine your copy through A/B testing. Experiment with headlines, CTAs, and content structures to identify what resonates best with your audience. Continuous testing and optimization based on data-driven insights can significantly improve your conversion rate.
- Mobile Optimization:
With most internet users accessing content on mobile devices, ensure your copy is optimized for mobile. Short sentences, concise paragraphs, and easily clickable CTAs contribute to a seamless mobile user experience, positively impacting conversion rates.
Here are a few additional resources that can provide valuable insights on improving your brand's online presence through the effective use of content marketing strategies:
How to Market a Restaurant in Toronto
How to Outrank Competitors in Your Neighborhood
What does Google prefer, the quality or quantity of backlinks?
How does responsive web design impact website traffic?
Conclusion
In the digital realm, where attention is fleeting, mastering the art of persuasive copy is a non-negotiable aspect of driving conversions. You create a narrative that captivates and converts by understanding your audience, crafting compelling headlines, emphasizing benefits, and incorporating storytelling. Implementing these content tips and ongoing testing and optimization positions your brand for success in a competitive digital landscape. Elevate your copywriting and watch your conversion rate soar, unlocking the full potential of your digital presence.
Why Should You Opt for Content Marketing in Toronto with Unlimited Online Exposure?
Unlimited Online Exposure, a reputable digital marketing agency in Toronto, has established a solid reputation throughout its 27 years of operation. Being trailblazers in the industry, they have an impressive track record of successfully developing over 1400 websites.
Unlimited Online Exposure is committed to delivering cost-effective web design services and video marketing, social media marketing, influencer marketing, content marketing, chatbot integration, CRM implementation, inbound marketing, and local SEO in Toronto. Their services are tailored to boost brand visibility and drive online business success. To learn more, contact them at 416-477-0594 or visit their website.
The three most important parts of online retail are customer acquisition, conversion, and retention. If you’re active on social media and know how to advertise to your audience, it’s fairly easy for consumers to find your company. Turning those consumers into customers is a little trickier. They need to take well to your products, prices, themes, messages, and overall reputation to commit to your brand. Keeping those customers around is even harder, considering how short our attention spans as buyers have become.
Each of these elements is essential to generating revenue, yet many companies segregate their teams and have them focus on only one of them. Creating silos like this disrupts the collaborative nature of successful businesses, locking up important pieces of information and unintentionally wasting money. Instead, have these silos work together in ways that benefit everyone involved. The process starts with understanding how each element of ecommerce works.
Despite how long they’ve been around, Podcasts seem to be turning up more and more often now that digital communication is the norm. You may be considering starting your own, but are unsure whether or not it will pay off. Can podcasts thrive in the age of instant information? We’ve got some data for you that will help you draw your own conclusions.
A survey completed at the beginning of this year showed that 60% of people didn’t know the definition of podcasting. A mere 40% of participants had listened to a podcast in the past. A separate report released more recently stated that of the 5,700 participants polled, only 60% planned to listen to podcasts in the near future. On the other hand, 45% of that same group wanted more information about podcasting.
The number of podcasts that exist may not be increasing, but the number of podcast listeners is, thanks to Spotify, Pandora, and other music streaming services that offer audio content to their users. Between 2015 and 2017, the amount of monthly podcasts listeners rose from 17% to 24%. And soon enough, podcasters will be able to get a better idea of what their audiences enjoy
To a certain extent, your company’s digital presence can be summed up by the amount of traffic that your website and social media profiles receive. Statistics show that less than 10% of bloggers collect more than $1,000 in profit per month, while less than 5% pass the $10,000 checkpoint in that same timeframe. Seems hopeless, right? Not exactly. Your saving grace is evergreen content.
If you’re unfamiliar with the concept of evergreen content, it’s the stuff that generates more than half of your website’s overall traffic despite its age and stagnation. To create such influential content, you can’t expect to spend a half hour at your computer screen whipping up a keyword-heavy article that will draw in your audience and make loyal customers out of them. You need to appeal to your readers with creative language and fresh concepts, but most of all, you need to give them something helpful.
Surprisingly, the most important element is the one that most writers miss when developing evergreen content. Trying to sell something to someone who thinks they already have everything they need rarely works. By highlighting or creating a problem and following it with your company’s solution, your readers will be convinced they’ll be gaining something by purchasing your product.
Although Google has made it clear that it does not use social media success to rank search engine results, your business’s social media accounts are still extremely important and strongly linked to SEO. With both tools, you aim to gain trust, generate site traffic, make conversions, and provide outstanding service. This is why SEO and social media go hand in hand.
Just behind Google in the search engine hierarchy is YouTube, which means your company should be using it whenever possible for ads and videos. Tangible results will take a while to see, but they’ll appear in good time if you follow an effective strategy closely. Keep your focus on creating social media content your audience will want to consume, and you’ll naturally go up in the rankings.
Because search engines index a large quantity of social media content, typing a company’s name into the search bar will often turn out that company’s social media accounts as some of the first results. Content that’s been highly interacted with is more likely to be indexed. If your content is good and you adjust your accessibility settings to raise more views, your company’s local SEO ranking will automatically rise.
Businesses often put a great deal of effort into building their business websites, but they tend to neglect their “About Us” page, focusing more on organizing their products, services, and contact information instead. Unfortunately, this is a missed opportunity, as many customers are interested in learning how your company came to be and what it stands for. Take a look at your “About Us” page and fix any of the following fundamental errors you find.
When it comes to writing effective content, avoid writing more than a couple paragraphs about your origins and achievements as a business. Though your audience will want to know a bit about that, it becomes tiresome to read after too long. Aim to explain what your company’s goals and beliefs are, and how you go about fulfilling them in a friendly, appealing manner.
When creating their business website, several companies make the mistake of only putting their products and services under the tabs labelled as such. However, putting a few of these things into your About section can entice customers and boost your sales. Mention how the website is laid out and where they can find certain items, making sure to explain what makes you a better choice than your competitors.
If you frequently use Instagram for marketing, you won’t just need to create good advertisements - you’ll also need to know the social media platform’s rules to avoid being banned. Read on to discover the most important policies Instagram requires marketers to follow.
When you post an ad on Instagram, you immediately give the social media platform the ability to use it in certain ways. Instagram obtains the rights to the ad, though these rights can be given to others as well, and can use it for free even if it generates income. Instagram can also sell their license to a third party that can then use your ad as they wish.
All of this means that advertisements with outstanding photos can be used by Instagram or other entities without compensating you. Most of the time, Instagram chooses not to do this, as it could quickly ruin their reputation. But marketers are warned of the possibility before they begin to advertise on the platform so they won’t be surprised if it ever happens.
If your company chooses to do a contest or giveaway on Instagram to grow its following and customer awareness, you have to make it clear that Instagram has no part in it, stating that the contest isn’t linked to or funded by the platform in any way. Failing to do this can result in a banned account or another unwanted outcome.
It’s obvious by now that good content is important to a company’s success on social media. But because there's so much emphasis placed on this fact, many businesses forget to include general information about their products and services. When customers look at your social media profiles, they’ll want easy access to digital information so they can find what they’re looking for. How do you make sure you’re doing it right? Follow the steps down below:
Start by getting on as many different social media platforms as you can. Although Facebook and Twitter are the two most common, Instagram, YouTube, and LinkedIn aren’t too far behind. More platforms means more opportunities for customer messaging, higher SEO ranking, and a more likeable brand overall. Put the link to your business website in the bio of each of your company’s accounts.
Because your profile descriptions will appear most often when a customer searches a keyword related to your company, make them short but powerful, packing them with as many keywords as possible to up their chances of appearing first in the search results. While descriptions infused with inventiveness and out-of-the-box wording are interesting, they don’t provide basic information for your customers and don’t appear far up on the search page.
Many companies are beginning to use influencer marketing to create conversions, particularly through the use of social media platforms. Instead of relying on a single strategy that works for an unknown period of time, influencer marketing changes as consumers change. Your company can generate traffic not only through simple Google searches, but also through social media presence, email advertising, and even word of mouth. So how does it work?
To successfully participate in influencer marketing, your company will team up with another larger, more popular company that promotes your products or services for a price you’ve negotiated. Both parties gain respect, trust, and exposure through a functional influencer marketing relationship. If you do it well, it can greatly increase the number of conversions your company gets.
Before you team up with a company similar to yours, make sure you know who your audience is and are aware of their likes, dislikes, and interests. You should have a clear idea of the age, race, gender, and socioeconomic status of your target audience to better advertise to them. Interact with them through polls, surveys, and comments on the most popular social media sites, like Twitter and Instagram.
