Basic Digital Marketing

Why Free Stock Photos are not a Terrible Idea, and other Controversial Cost-Effective Solutions to online marketing

Why Free Stock Photos are not a Terrible Idea, and other Controversial Cost-Effective Solutions to online marketing Web design is a costly business, especially when one has to factor in marketing campaigns, social media development, and search engine optimization. Any opportunity to lower costs across a website, most site owners will take. Among the areas where costs can sometimes be slashed down next to nothing is in photos. Though professional photographers, graphic designers, and online artists may not share the same opinion, using free stock photos to fill out a website can be a cost-effective strategy to entice visitors and communicate professionalism.

 

Now there are certain aspects of site images that one will have to pay for, such as logo, company-branded graphic work, and similarly personalized images. That said, finding high quality stock images is virtually a practice that almost every content-heavy site uses. Be it a single page brochure  site or a content-driven news site, stock images occupy a high amount of space across the board. Though most companies in these spaces may pay for their stock imagery, there are numerous sites able to provide them for free. Among the sites worth taking a spin through, there’s Negative Space, LibreStock, StockSnap, Gratisography, Picography, and ISO Republic, alongside plenty of others.

What is the Right length for my Video Marketing?

What is the Right length for my Video Marketing? Take a browse through some of your favourite YouTube clips and you might see a range of different lengths, some videos as short as fifteen seconds and others longer than twenty minutes. Yes, human beings have short attention spans however to this point, there are videos, TV shows, and films longer than average who have been able to successfully capture an audience. Thus, when it comes to marketing your business, what’s the right length for a video – well, we hope to answer that here.

 

The relationship between video length and audience engagement

 The single statistic you want to pay attention to, when it comes to deciding what the right length is for your video, is engagement. Finding out how much content your audience is likely to consume before beginning to drop off in significant portions. In terms of video marketing for business, videos up to 2 minutes in length receive the highest engagement before a significant drop-off begins to happen. Thereby, whether it’s thirty seconds, ninety seconds, or the full two minutes, audience engagement is the same across each of these times. Short, sweetened, and to the point, building up a series of two-minutes video clips can help elevate a business to the next level.

The Immense Value in Asking your Customers for their Data

The Immense Value in Asking your Customers for their Data The more information you have about your customers, the more successful you will be at growing your client base. Remember, if you’re not sure about how to market to new customers, look to your existing buyers for answers.

 Assembling as much data as possible about your customers is key for several reasons. First and foremost, it allows one to personalize communications and market specifically to the customer. Studies have shown personalization in marketing to increase loyalty among existing customers and provide a higher chance of obtaining new customers. This is why meeting and getting to know customers is a high priority for so many businesses.

 Just as important as getting to know the backgrounds of your customers, it’s equally important to know what data is most significant. Don’t pursue invading questions about customers’ personal lives or participate in shady behaviour to obtain customer info. There’s many data sets already available to small businesses that they may not yet be tapping into. For example, purchase history is key. By knowing what customers have bought in the past, you may be able to pinpoint what they are most likely to buy in the future. By knowing a customers’ name, this can help personalize email communications to them. These two bullet points have the potential to increase the value of a customer to your business and, in turn, increase revenues.

Small Business Entrepreneurs say, ‘We Don’t Need Online Marketing!’

Small Business Entrepreneurs say, ‘We Don’t Need Online Marketing!’ It’s not uncommon to hear from small business owners that they don’t need online marketing. Though that philosophy may have worked years ago – like let’s say, in the 1990s – in this day and age, not having an online marketing strategy in place is a HUGE mistake!

 As it pertains to online marketing, there are a number of opportunities for small business entrepreneurs to increase revenues and reach a whole new audience. By setting up a website, a small business establishes a reputable, trustworthy presence online. By engaging in search engine optimization or SEO practices, this gets a business’ name out there on search engines, allowing new customers seeking your products or services to find you. For some companies, designing an e-commerce platform allows them to sell products or services online across the country and even internationally. Also, by building social media profiles, a small business opens up a direct line of communication with new and existing customers, cultivating stronger relationships in the local marketplace.

 As evidenced by the benefits, for any company who are not pushing themselves to establish a strong online presence, they are giving up customers to competitors who are. Far from a waste of time, online marketing is a necessity to thrive and survive.

Key Strategies to Keeping Kids Safe on the Internet and away from the Darker Side of Tech

Key Strategies to Keeping Kids Safe on the Internet and away from the Darker Side of Tech The Internet is filled with way too many opportunities for kids to jump down a rabbit hole to inappropriate subject matter, questionable photos, manipulative content, hate speech, and misinformation. Though there are many ways to protect kids from the darker side of the internet, there’s always more that we could be doing as parents to keep our children safe. To keep kids from straying towards stuff you don’t want them to see, here are some key strategies.

 

Supervise your children’s internet time

 Though it’s not always possible to be there 24/7, taking an interest in what your child is doing online and overseeing their internet use can help in identifying inappropriate subject matter. Be a co-pilot and partner to your child, as they explore the internet. As they get older, this obviously is not a realistic approach to take however even as they reach adolescence, be sure to check in now and again.

 

Why Every Page on your Website needs to be built to sell

Why Every Page on your Website needs to be built to sell How to get a top Google ranking can be challenging for any small business. Competing with much larger corporations for space across the millions of Google search queries received every day is not easy for anyone. That said, when you get to know how Google’s algorithms operate, one realizes that there are opportunities to be ceased. If a page can live up to user expectations and ultimately provide a satisfying user experience, there’s the potential for it to stand out to Google and to thereby get higher rankings. How to do that is simple. Begin by building a website where every page is built to sell.

 What we mean by ‘built to sell’ is to use incoming traffic as an opportunity to sell them on, at minimum, your brand. Beyond the speed of your site, the informative properties of your content, and inbound links, knowing how to sell is a key piece to building a successful website. Users will love any site that provides them with value. Therefore, the act of selling becomes not in ‘closing a sale’ but rather in presenting value that the visitor won’t find anywhere else. In certain categories, this is more difficult than others. In some areas, it’s not always easy to determine what makes your site stand out from its competitors. To this point, finding the unique value in one’s own website is what will point you towards how to sell it. Across every single landing page, ‘unique value to sell’ should be a key motivation when building design and developing content.

This year, Mobile Page Speed will affect Mobile Search Results in a Big Way

This year, Mobile Page Speed will affect Mobile Search Results in a Big WayMobile responsiveness has long been identified by experts in search engine optimization as having an increasingly dominant role in where a website ranks. As of July 2018, Google has confirmed that it will be using mobile page speed as a ranking factor in where sites place on its engine.

This is huge news for marketers and sites fixated on high mobile search rankings. Internally called the ‘Speed Update’, this new algorithm will be another bolt in the coffin for those sites that have not yet embraced mobile responsiveness and mobile page speed.

Thankfully, there’s enough lead time for websites to get re-formatted and adapt before the algorithm goes live. Take this opportunity to get an official PageSpeed report, as recommended by Google, and make the needed adjustments to improve mobile speed. Though Google has iterated that this update will only affect the slowest loading mobile sites, if your website is not already mobile responsive, it is likely to fall into the small percentage that may see huge drops in traffic.

The Truth behind why Two-Factor Email Authentication is used by Less than 10% of Gmail users

The Truth behind why Two-Factor Email Authentication is used by Less than 10% of Gmail usersAlmost seven years ago, Google introduce two-step authentication to Gmail accounts. Acclaimed at the time as being a necessary step towards increased email security, today’s statistics reveal something startling.

According to the most recent data, less than 10 percent of active Gmail accounts have adopted two-factor authentication. The same study, shared at the Usenix Enigma security conference in early 2018, revealed that it is estimated less than 12 percent of Gmail’s American users employ password managers to protect their accounts. From what can be gathered from these two bullet points is that perhaps email security is not as high a priority to users as the industry originally thought.

Prior to Google’s two-factor email authentication practice seven years ago, email security was notoriously exposed. In large part, guessing a password is all it took to get into an account and from there, seemingly endless damage could be done. Though Google has encouraged more of its users to select two-factor authentication, evidently most have rejected the idea. As it pertains to suggestions of making two-factor authentication mandatory, Google has made statements communicating uncertainty regarding how many users they may lose if additional security steps were put into play across all accounts.

We cannot emphasize enough how important it is to take precautions to ensuring any and all private date you put online is being protected to the utmost degree. If you have not enabled two-factor authentication on your Gmail account yet, please do so. The two-step process is very simple, requiring a user to put in a password and also, gain authorization on another device such as a smartphone. This way, if someone does get hold of your password, they won’t be able to get anywhere with it sans stealing your selected device as well. Though it is unfortunate having to be put through more than one security step, the increasing number of hacks on some of the world’s biggest corporations means it’s getting near a necessity.

The Secrets behind Creating the Ultimate Call-to-Action Button

The Secrets behind Creating the Ultimate Call-to-Action ButtonSite pages each have elements designed to perform specific functions. The most effective page systems are those where elements seamlessly interact with one another while successfully directing a user to a call-to-action button. Intuitive navigation forms a large part of the foundation in creating a web page where the CTA button is appropriately highlighted.

Keep in mind, there are many components to a great website. However, one element that you can almost guarantee to find on all the best sites out there is a CTA button. ‘Call-to-actions’ do exactly that. They are designed to provoke an action from a user and are used to identify conversions, sometimes in the form of purchases, contact requests, or subscriptions. CTA buttons should be easily noticed and featured in a way where users feel compelled to click. In the past and present, it’s common to see CTA buttons with bold text with literal call-to-actions of ‘Buy now’, ‘Learn more’, or ‘Subscribe’.

If lead generation and conversion are a high priority – as they should be for any website – creating the ultimate call-to-action button is a necessity. A compelling, attention-seeking design is sometimes hard to come by. When done correctly though, it leads a user down the sales funnel, qualifying more of their interest at each step. By building a site without CTA buttons strategically placed throughout, users are more likely to scan, read some, and leave. That’s the last thing anyone wants.

There are many ways to design a call-to-action button. There are some designers who praise big, bold, and bright as a means of getting attention. An effective CTA button does not necessarily need to adhere to these rules however.

Re-thinking the Way we present our Brands in Less Visual-Dependent Interfaces

Re-thinking the Way we present our Brands in Less Visual-Dependent InterfacesWhen small businesses and websites think of branding, they often refer to visual cues, such as logo development, typography and font, colour, and photography and graphic selections. In the digital marketing and website development space, many may think branding to include additional aspects of design such as header styles and the way elements on the page interact. The more that tech has developed though, the more we realize how branding goes beyond the visual.

For websites heading into the next decade, branding is also going to lean on aspects of accessibility, responsiveness, and visually invisible voice-enabled interfaces. As screens have already begun to disappear, consumers are gravitating towards voice-enabled interactions. This has challenged brands, particularly those in small business, to go beyond a graphic design.

To begin with, as it pertains to voice, branding choices exist in selecting the right tone of voice, speech cadence, and more. In the same way that brands today choose between logo styles and graphic colors, similar decisions will have to be made pertaining to voice. More importantly, the decisions made on voice will be required to line up and complement those made on visual channels.

In a sense, the personality of a brand is also going to count for a lot more in the years ahead. Think of how so many corporations are using chatbots and similar text-based AIs. The words chosen and the personalities provided have an influence over brand perception. Everything from the sense of humour, language, and emojis used are going to play a role in establishing a ‘brand personality’, which is something that every business should be thinking about.

How to Build a High-Performing Email Marketing Campaign in 6 Easy Steps

How to Build a High-Performing Email Marketing Campaign in 6 Easy StepsEmail marketing campaigns are an ideal opportunity to re-ignite the interest of subscribers and see more revenues. There are many aspects to building a high-performing email marketing campaign though. Here’s where we recommend starting.

3 answers to make or break your email marketing

Before getting started, determine what users are coming to your website for, what problems they are aiming to solve, and how you intend to capture these leads and convert them into revenue. If you don’t already have these answers, the information you want may be located in what keywords are driving traffic, product and/or service reviews, and what pages are the most viewed.

Lead magnets that don’t quit

Lead magnets might include a how-to guide, a webinar or free course, a free consultation, a free trial, or a demo. Lead magnets like these provide a high amount of value and give preview into what you can offer your audience. A good practice is to work backwards from the product or service you are advertising and ensure that the interest your lead magnet generates corresponds to it.

How Does a Business Survive without Social Media in the 21st Century – a Discussion

How Does a Business Survive without Social Media in the 21st CenturyThe idea of not using social media for some businesses, they would consider it a death blow. Think of all the interest you’d leave on the table by not tapping into the masses on social media. Despite the risk, some business owners choose to go without social media.

Most marketers won’t hesitate to advise a small business to never abandon their social media accounts. There is certainly a lot of merit in this recommendation. After all, there are literally billions of accounts out there and seemingly endless reach. Many small businesses, entrepreneurs, and products have built their entire revenues off of what they’ve done with social media. That said, there are still some times when business owners feel the need to walk away.

Naturally, if one does leave social media, their world is not going to come crashing down around them. Their client list is not going to abandon them, their business website is still up and running, and other components of their online marketing campaigns are likely to remain in full swing. Let us be clear in stating that it is fully possible for a small business to be run without the use of social media in their promotion strategy. There are several channels that one may tap into when it comes to online marketing. At times, social media may not be a path you wish to go down. If this is the case, we recommend holding onto one’s accounts and checking in with email updates or any other pressing concerns that may come from social channels such as Facebook. Beyond that, taking time away is not a bad thing.

Did you know Most Facebook Videos are watched with no Sound?

Did you know Most Facebook Videos are watched with no Sound?Despite Facebook generating more than 8 billion video views every day, approximately 85 percent of these videos are consumed without ever turning on the sound. For those with a keen interest in Facebook marketing, this may be somewhat difficult news to handle. I mean, imagine all that time poured in to crafting the perfect Facebook video and then, come to find out, users aren’t even listening to the content. This just highlights the importance of building content unique to Facebook’s platform and/or adaptable across multiple social media channels. This is not necessarily a bad thing.

Creating the perfect Facebook Video

In developing a user-friendly platform, Facebook has implemented its own way of delivering video content and evidently, volume does not always play a functional part. Thereby, to create effective Facebook video, one must expect the user not to turn up the volume. This is why when a user examines their newsfeed, they see videos with text captions narrating what’s on screen. This is not to say ignore the audio component of a video but rather, provide the option for someone to consume video content sans listening. By presenting the information in an easy to digest format specifically tailored to Facebook, you increase the likelihood of consumption.

12 Key Differences between Blogs that Succeed and those that Fail

Blog DefinitionTo be a successful blogger, it takes a lot of dedication, hard work, and luck. Before you quit your day job and decide to become a blogger, there are 12 key differences we would like to point out between blogs that succeed and those that fail. By knowing these, you just might be able to become a successful blogger yourself!

A blog is a business

The bloggers who succeed in turning their blog into part-time or full-time income are those who treat it like a business. Identify what you want from your blog, and invest the time and financial investment in growing it. The most successful bloggers in the world took it seriously from the get-go and were willing to make the necessary investments to get them to the next level.

Listen to the audience

Identify the target market and go after it relentlessly. Provide the target audience with the content they want, products they need, and services in line with their interests. At every opportunity, read their comments and deliver on expectation.

3 Ways to Engage Better on Social Media

Using Social MediaRunning an online business and website is time-consuming work. Though priorities add up fast, forgetting about social media reach is not an option. Thankfully, there are many ways to automate social media engagement, ensuring posts are turned out regularly on selected platforms. By automating aspects of one’s social media campaigns, this helps to keep things moving through the busier times of year while simultaneously ensuring your attentions are properly allocated. 

Take a look through your last few weeks of social media use. Analyze how much engagement posts have inspired and how you’ve juggled the different components of managing one’s social media. While, yes, we do support automating some tasks, there are other aspects of social media brand management that can be done by you. Fortunately, putting in the extra effort can win big points from followers and help keep the community engaged.

Responding to comments creates a dialogue

For any person who takes the time to leave a comment on your page, whether it’s positive or negative, that’s a big deal. By engaging with them and addressing their insights can be a fun way to reward their engagement. It also builds brand loyalty and helps provide a genuine human connection to those who have taken the time to like, subscribe, and/or become a fan.

Meet Linkkle, a Hub for all your Social Media Links

LinkkleHave you ever been restricted to only giving one of your social media links in a URL field – if so, check out this newly launched app. Before Linkkle, you had to choose whether you wanted to give your Twitter, Facebook, LinkedIn, or Instagram. Now, you don’t have to. Linkkle acts as your own unique page of social media links, providing the opportunity to submit a link to visit all of your social media accounts alongside some basic profile info. 

At times when you are searching for work and you want to give over some social media info, listing all of your accounts may not be most appropriate. Let’s face it. We all have our preferences as to what platform and interface we prefer best. By employing Linkkle in these situations, a user can refer their would-be employer or contractor to all of their social media links, networking them to where they need to be.

Let’s say you’re a budding influencer who is growing their audience across multiple platforms. No biography is going to let you share a bunch of links and even if they did, it might not be the best idea to provide a ton of links shortened up in the same place. Linkkle has a unique interface that makes it a little easier to navigate to different profiles and it gets all your information in one place. There’s no need to fatigue yourself with endless promotion for each social media channel when all you have to do is give over your Linkkle account. A user can browse for themselves.

Thanks to New Tech in Drones, Commercial Marketing is seeing a Revolution!

Drone video of weddingThere is unlimited commercial marketing potential in the use of drone software and technology. In marketing, where only the most creative and efficient campaigns survive, drones attract attention and, for many consumers, are seen as responsible for some truly mesmerizing visual displays. 

Needless to say, drones are everywhere today, such as weddings, environmental clean-ups, vacations, and light shows. They’ve made a huge impact on how to successfully market a product, service, and/or company. Marketers seeking cost-effective ways to promote a business have turned to drones to capture video footage that one would otherwise have to spend thousands of dollars to obtain. Even if, as a small business owner or marketer, you don’t have an interest in operating a drone yourself, there are more local companies arriving every day providing services in drone filming.

Top Ecommerce Mistakes made by Small Businesses that Cost them Big

On line shoppingLowering cart abandonment rates and successfully increasing profits in the ecommerce space involves utilizing numerous strategies to do so. Fast shipping, low shipping rates, and good packaging are all enticing but there’s more to it than just these bullet points. If you’ve been having trouble reaching your full ecommerce sales potential, look at the mistakes that other businesses have made and save yourself the hassle. 

Providing multiple shipping options for customers

Customers like to have choices. By not providing them shipping options, you run an increase in risk of cart abandonment. Customers with cost preferences or arrival time requirements should have the option. If cart abandonment is a big issue on your ecommerce platform, considering free shipping may be an ideal way to increase sales conversions.

Don’t ignore customer reviews

Customer reviews have the potential to permanently wreck the reputation of an online store. Customer reviews are where prospective customers get their info from. If there are complaints about delivery delays or damaged product, this amounts to a big problem that should be addressed immediately.

Seeing the Rise of Drone Technology and what Marketing has to learn from it

Drone in CityDrone tech has hit the mainstream in a big way, being featured on everything from personal YouTube videos, to Lady Gaga’s Super Bowl halftime show, to major Hollywood film marketing including recently for Wonder Woman. The advancements made in drone tech and its subsequent popularity among general consumers is hard to deny. Any marketer seeking to find ways to incorporate drone technology into their marketing plan, consider these four ways to do so. 

Capturing perspective from a drone camera

Drones are a cost-effective marketing tool, able to provide perspectives that would not otherwise be possible without big budgets. No longer does a marketer need a helicopter or a crane to capture exquisite aerial shots of a construction project, a real estate property, or event promotions. As long as you use a drone, a marketer has the opportunity to acquire high-definition video of their products and/or services that can then be shared online. The impressive video quality for most of these drone cameras make it an opportunity that many can’t pass up.

In-the-moment marketing pushes

Part of drone’s appeal is their ease of use. By reading the manufacturer’s instructions and browsing a few quick tutorials, anyone can get a drone up, flying and controlling it at will. For a small business, having a drone can mean an easy way to provide an in-the-moment marketing push that only requires a few minutes to get the drone camera up and the footage captured. Record and create content in real-time, and then send it out to followers. Fast, effective marketing has never been this easy.

Keeping Kids Safe on the Internet

Kids on InternetWe have several parents on our team at Unlimited Exposure and we understand the value in ensuring that our children are making smart decisions online. As sons and daughters continue to explore and learn about the internet, it’s important for the experience to be a positive one. To make the most out of one’s time on the internet, there are a number of things to keep in mind and to discuss with one’s child. 

Evidently, the biggest difference between the internet when we were growing up compared to the internet today is that children have it at their fingertips on a multitude of different devices. There’s the potential for influence, positive and negative. When online, children need to be encouraged to continue being as smart and kind as they are offline. A large part of learning about appropriate behaviour online has leaned on industry leaders to provide protection, encouragement, and assistance. Recently, Google launched its Be Internet Awesome initiative, encouraging digital safety and citizenship among all users of the internet.

Be Internet Awesome is divided into five key lessons that are designed to help kids navigate the internet safely and efficiently – ‘Be Internet Smart; share with care’, ‘Be Internet Alert; don’t fall for fake’, ‘Be Internet Strong; secure your secrets’, ‘Be Internet Kind; it’s cool to be kind’, and ‘Be Internet Brave; when in doubt, talk about it’.

Is it Smart to Trick a Customer into Swiping an Instagram Ad?

Shoe with hairThis past Black Friday, the Chinese shoe company Kaiwei Ni launched a rather unusual Instagram marketing ad. The company created an advertising image with a fake strand of hair embedded into it so that every time a user viewed the ad, it would appear as if a strand of hair was on their screen. To get rid of the strand of hair, most people swiped the ad which, in turn, opened it. 

This strategy has received much criticism from marketers and simultaneously, props from many Instagram users. Admittedly, it is a bit clever. That said, it’s also a little low. Tricking someone into visiting your website is not recommended and here’s why. This type of strategy does not even remotely qualify the consumer. In this example, they ended of swiping to get rid of a strand of hair on their smartphones and ended up on a site with discounted shoes for sale. While it’s unclear how many sales were actually generated from this, we would guess not too many.

So is it smart to use these type of techniques to reach consumers and generate buzz – to put it succinctly, no it’s not. The buzz that a company assumes it will generate only ends up resulting in articles like these, using this Kaiwei Ni ad as a terrible example of growth hacking and marketing. As creative as this may be, it’s dishonest marketing. After the ad had been brought to Instagram’s attention, they removed it immediately and banned the official company account, ensuring that permission was revoked from allowing them to continue posting on the site.

Questions you Want Answered before Hiring a Digital Marketing Agency

Making DecisionIf you’ve never hired a digital marketing agency before, there’s some basic questions that you will want answered before making any financial commitment. Digital marketing takes a lot of work and with so many different approaches out there, not every agency works the same. By deciding to outsource to an agency, ideally, you want to find the one that is best for your category of the marketplace and who are able to provide the right answers to your questions. 

How they approach digital marketing and what their process is

This is the first answer you want to get from a digital marketing agency. Find out how they work, see how they approach specific aspects of digital marketing (i.e. social media), and how they intend to generate leads. This is their opportunity to sell themselves on why they’re the right fit for your brand.

Knowing who on their team would be assigned to you

When it comes to digital marketing agencies, knowing that you’re working with a team of individuals with specialized skillsets can be very attractive. By knowing what specialists would be assigned to your case, you know where priorities will like. Get a sense of who will oversee what and inquire about their experience in the area where you hope to grow.

Voice Interfaces are becoming a Dominant Business Tool

Voice ChartThe rise of voice interfaces in business environments is happening as more companies are seeing the value in it. Devices such as the Amazon Echo and others have the potential to support executives sitting in on business meetings, to procure relevant data in real-time on demand, and to provide a direct connection with a multitude of different analytics

Interacting with a computer’s voice is something not all consumers are yet adjusted to but it is happening. As the minds of everyday consumers change, the business community does follow. Decades ago, one couldn’t imagine operating in a business setting without a mouse or keyboard to draw from. Now we do it every day as we gather data and communicate with our smartphones. Behaviours have changed and voice interfaces, in a decade’s time or likely less, are going see huge integration into our lives.

Amazon is introducing Alexa for Business which is a slightly modified voice interface designed to be used specifically in business environments. This cloud service uses voice to navigate its contents. This is among the first products Amazon has released in this category specifically targeting businesses and there may be more in the pipeline in the years to come. There are already companies who have independently integrated Amazon Echo into different tools.

By 2020, where will Digital Marketing be?

Year 2020Imagine the year is 2020. The ways in which marketing has evolved by this year are uniquely impressive. Key technologies that were just bubbling under the radar years earlier have come out in full force and consumer trends have overtaken the industry.

Between today and 2020, a lot is expected to happen in the marketing world. Though unexpected developments are sure to arise, we’re pretty confident in making at least a few predictions. For example, the upward trend of mobile is expected to continue. Today it makes up more than 50 percent of all web traffic and by 2020, that percentage may have soared to break the 60 percent threshold. Though there are other technology trends that will see their fair share of publicity leading into 2020, mobile is still expected to be the dominant trend. To a lesser degree, expect ongoing trends such as VR/AR, wearable tech, smart virtual assistants such as Google Home, and block chain technologies to all have grown in their corner of the marketplace. How much growth actually exists in these areas between now and then however is unclear.

6 Tips, Tricks, and Strategies to Build a Content Marketing Strategy that wins

Business StrategyContent marketers swear by documented strategies to help them work more efficiently and deliver effective campaign performances. By documenting your content marketing strategy, it puts stakeholders at ease and clearly defines where things need to be took next. Creating documented content marketing also addresses the challenges at play, and the solutions that will be required to overcome them. 

Defining KPIs

No documented content marketing strategy works without first defining the objectives and KPIs. To anyone you show your content marketing plan to, expect them to ask about objectives. Address the problems your campaign will solve, what success is to this project, and ensure that stakeholders agree on this point of view.

Addressing the Target Audience

Compile relevant information that defines your target audience, including keywords, demographic data, and consumer behaviours. Thoroughly examine and acquire the necessary insights to plan for how to appeal to the intended group. Every target audience has a uniqueness to it. By addressing the challenges and goals that face those you are trying to market to, you can better create content that provides them with value.