Basic Digital Marketing

We are approaching the end of 2016, so it is time for making different types of plans for the upcoming year. One important thing is to always be up to date with the latest trends and projections. The followings are some information about the changes that we should expect in the next year.

Burning Man festival is an event that attracts more than hundred thousand visitors each year. It is held in the middle of the desert in the state of Nevada, where lots of mostly young people gather and enjoy different activities. The camp is called Black Rock City and it is a really exciting place to visit. Lots of nice art installations, hospitals and even an airport can be seen in the desert. However, the latest news is that people will discover that the hugely popular game Pokemon Go does not work there.

Billions of people have accounts on Facebook and many people wonder how much this platform knows about them. Latest reports suggest that people should relax as Facebook does actually know that much about its users as initially thought.

An SEO audit is a vital раrt оf аnу solid Internet marketing plan. It evaluates thе health оf your еntirе marketing ѕсhеmе, and whilе it iѕ a ѕimрlе соnсерt, a gооd SEO аudit is anything but ѕimрlе. Anаlуzing уоur Wеb ѕitе аnd marketing еffесtivеnеѕѕ iѕ mоrе than just seeing hоw many hitѕ your site had during a period оf timе. It'ѕ аbоut seeing whеrе each сliсk саmе from, the percentage of hitѕ оn уоur раgе thаt followed thrоugh tо ѕаlеѕ, whеrе thе weak spots in уоur marketing ѕtrаtеgу аrе, whаt оthеr орроrtunitiеѕ аrе аvаilаblе tо improve уоur numbеrѕ and if there is соmреtitiоn or other thrеаtѕ thаt may undеrminе уоur mаrkеting abilities. Additionally, a good SEO audit will show уоu if the mаrkеting уоu аrе doing iѕ rеасhing thе рrореr demographic.

On August 2, 2016, Instagram launched a new feature called ‘Stories’ that is much alike the Snapchat’s stories experience- difference being is that Insta’s Stories feature is ‘better’.

Instead of posting selected photos, you can share multiple photos or videos that you click or capture throughout the day, as a compilation in a slideshow format.This will automatically disappear after 24 hours so that you can start fresh again, tomorrow.

When was the last time you Googled your Toronto business? If it’s been a while, it might be time to so. In order to brand your business in a positive light, you have to see where you can improve. When speaking of the online world, this means that you need to know what your prospective and current clients will see when they search for you online. Do you have room to improve? Are you on the right track? Investing in online reputation management services will help you put your best foot forward online.

Mobile communication may cause you to weigh the pros and cons of texting your clients as a means of ongoing communication, or even as part of your online marketing strategy. There are a few things to consider before you open the door for texting your clients.

Do you have hundreds or thousands of emails in your website inbox? If so, you are not alone. While features such as Gmail’s auto sorting of Primary, Social, and Promotions make managing your emails a bit easier—your inbox can easily become disorganized and overwhelming. Even with advanced search functions, it is not always easy to find the email you are looking for, but the tips below will help you to regain order in your inbox.

Blogging is an important part of web optimization, but blogging about any old topic just won’t do. Your goal is to select topics that are relevant, trending, and engaging. Turn to the tips below when selecting a topic for your next blog post or online article.

Social media is an excellent way of driving organic, targeted traffic to your website. While driving traffic to your social profiles will require you to do far more than just create a free social account, when done right — is an excellent way of building brand awareness. Below are just a few ways social media can help you expand your reach, and why business owners must not ignore the value of their social profiles.

Anytime you curate website content, online marketing material, or text that will be placed online—you must ensure it is properly infused with trending keywords. Keyword research strategies have changed drastically in the past few years, meaning that the ways in which you approach your research must also be adjusted. Below are a few quick tips you can turn to when searching for new keywords to optimize your website.

As a website owner you are sure to keep a close eye on your website analytics. While you want to keep a close eye on user trends, you must remember that your statistics can be easily misconstrued. Below are some common misconceptions about some of the most relevant website analytics.

Unlimited Exposure specializes in designing modern and responsive e-Commerce websites. Once your website is live, you must consider which strategies you will use to drive traffic to your new sales site. Whether you do your own online marketing, or you invest in one of our ongoing eCommerce packages — it is important to know 2016s most effective strategies and trends.

We live in a day and age where it is hard to imagine leaving home without your smartphone, so it’s might be hard to imagine that smartphones may one day soon be replaced with more advanced technology—and if not replaced, not as necessary as they are today.

Unlike the generations before, millennials grew up with the Internet playing a vital role in their daily lives. Even from a young age, electronic devices were used for education and communication. What this means for you as a business whose primary or secondary target audience are millennials—is that you must take a hyper- targeted approach to your Internet marketing strategies.

An essential part of any marketing campaign, is determining which of your marketing initiatives is working well — and which are generating dismal results. This means that you must have a reporting and analytics system that helps you to determine where your leads, and more importantly, where your conversions are coming from. If you have a website and social media profiles, you have many tools to help you determine what is working.

Investing in local area marketing is the best way to hyper-target your service area. This goes beyond general online and mobile marketing, to marketing designed to engage with the community you serve. As a local SEO expert, Unlimited Exposure is here to create a personalized online marketing campaign—that easily fits into your budget.

Congratulations! You achieved PR1, but now what? Things can change quickly in the online world, and your competition is always looking for ways to knock you out of your top spot. This means you must take the appropriate measures to maintain or strengthen your current standing. Unlimited Exposure offers many SEO packages designed to keep your current page rank or further improve your standing. Even if your page rank is high, you must invest in ongoing optimization.

Regardless of your industry, target audience, or local service area, developing a solid presence on social media is a must. While social media allows you to connect and engage with your fans and followers, you may wonder how many social profiles you should have. Some businesses take the approach of signing up for as many as possible, but is that approach effective? As a tenured social media optimization company, we have the answers you need.

Leaving a positive or negative review about a product or service experience is now easier than ever before. While all companies have some displeased customers, it is important to keep a close eye on your consumer reviews. Online reputation management services are an often forgotten part of online branding, and we have the ORM packages you need to boost your brand.

2015 was a great year for visual marketing. Most businesses that follow the trends knew that implementing more video content in their online marketing would be beneficial. In fact, 96 percent of B2B are using videos as a part of their online marketing. 73% of B2B marketers say that video positively affects their marketing results. The year ended with more and more advertisers focusing on digital video rather than the traditional TV. The focus on the modern day digital video vs. Traditional TV is because of the noticeable decline in TV watching by viewers aged 18 to 34 (as published by Neilson group) by around 4% since 2012. It is predicted that 80% of all internet traffic will be video by the year 2019.

The world of digital marketing is in constant transition. This constant change means each year tons of new hardware, new software, new companies, and new user preferences influence the way businesses are structuring themselves online. These digital trends can come and go in a blink of an eye while others remain proactive and dominate the market for years. Those who follow trends and adapt to the constant shifts and changes in the needs of these internet users will be the most successful in cementing their standing as industry leaders. And those who do not will definitely wish that they did.

Today’s topic is something that many in our industry debate about. Direct Ranking signals vs. Indirect ranking signals. More often SEOs are usually related to the direct ranking signals, rather than a combination of both direct and indirect. Here we take a quick look at why you might want to consider a broader perspective when it comes to signal rankings and maybe even changing your strategy a bit to which will ensure a better ranking in Google. Because let’s be honest, there a lot of things that impact searcher satisfaction, user experience, engagement, branding, Amplification and amplification likelihood and saturation. All these things indirectly could impact positively on your ranking and if you’re ignoring indirect ranking influencers you may be ignoring a lot of potential visitors too.

Imagine you could use your exposure and your vast pool of knowledge to make incredibly accurate forecasts. What if these predictions could save a life? The new hot app “MyShake” allows analyst experts to do just that. The app does not require anything from its consumers, but for the consumers to want to voluntarily assist in earthquake prevention. You simply install the app and the phone tracks rumbling or vibrations that are similar to that of an earthquake. In real time the analysts can see groups of many phones rumbling and accurately predict the severity of the earthquake as well as send warnings to those with the apps. Good information analysis is done when all that is required is that people actually want your product. There are already there because you understand what they want and you are providing them with this. This is much more cost effective than to having to bribe consumers with numerous benefits to collect your information.

Twitter is on fire this week! The once super popular app revealed recently that they had lost over 2 million users. Yikes. Not good news for Twitter's pocket book, but such news was then followed by unveiling some new features like their new algorithmic timeline that gives users the option to easily follow the best Tweets in their timeline. And why is it that people still flock to twitter? The answer is simple, custom emoji's and hash-tag based voting and guess what? This weekend NBA fans get both! Good play Twitter, good play!