Basic Digital Marketing

In this day and age you cannot succeed in any marketing campagnes without the added touch of social media. By 2017, over a third of the world’s population is projected to own a smartphone, an estimated total of almost 2.6 billion smartphone users in the world. According to Nielsen’s survey, smartphone users spend 89% of their time on apps. The popularity of one particular app is the focus of today's blog. The Snapchat app was introduced to modern consumers in 2011 and though it took a while to gain popularity amongst other apps such as instagram it has recently found itself as a driving force in the recent US presidental elections.

The news may have come as a shock to millions of soccer fans and industry experts across the globe that Adidas is set to terminate its sponsorship contract with IAAF four years earlier. It's obvious that their decision to partway from IAAF sponsorship illustrates the growing influence of personalized marketing strategies through social media channels. The growing popularity of celebrity athletes promoting themselves, their teams and their brands through social media has really limited the importance of brand presence at event platforms. Thus making Addidas's sponsorship dissovlment and easy transition for the brand.

Facebook announced early this week on their company blog that users would be seeing some changes in the way posts were ranked in their news feed. The social media powerhouse went on to explain that they were now putting more emphasis on how "good" a post was aside from their typical straightforward engagement metrics such as Likes and clicks. These factors may tell us some things about what draws us to that particular post, but it doesn't necessarily tell us everything.

The golden question has always been ‘How does Google's search engine operate'? Google uses about 200 ranking factors in their algorithm, some of which is still under wraps and unknown. This causes for a lot of speculation in the SEO world as to what's true and what's false? To save you the hassle of trial and error with your own online business, we've complied a list of the newest SEO myths that you should avoid.

Action at vivid social media platforms is a critical part of digital promotion; no SEO strategy can be said complete without social media activities. Most digital marketers combine SMO and SEO for quick gains because social media has the proven power to boost up the traffic organically and through paid channels. Social link building increased traffic, enhanced domain authority, tapping of social media chatters to manage online reputation management are the key benefits of combining SMO and SEO for B2B and B2C both types of marketing. Here, I share some insights to help you proceed safe but effectively.

Each Google update leaves the marketers in confusing state until they get the website audit report according to new guidelines. 2015 has been full of algorithms updates; each one like Mobilegeddon, RankBrain, Panda 4.2 and Pahntom-3 etc reshuffled the search results ranking more or less. 2016 is not going to be different in this respect; we expect more quality updates sooner or later. In this scenario, analyzing your business website periodically becomes an inevitable exercise; and, following free SEO tools may help you diagnose Business Website to plan further.

Keywords are no more important after Hummingbird’ is a killing SEO myth to make you suffer in 2016 ; the presence of particular keywords in search results at 1st page proves that keywords are as important as they used to be. The users’ behaviour of using keywords changes as they progress to buy; they use different keyword at enquiry stage while they use different while comparing at final stage of deal. Therefore, knowing the most promising keywords your potential buyers use may boost up SEO outcome and Des: conversions rate both; these tips are sure to help you in great way.

Will content marketing take place of SEO in future? It is a hot discussing topic among the marketers and web owners but I don’t see any such possibility. I agree that both run parallel, support each other and even overlap each other; still, both are different because of their goals and prime objectives. Primarily, SEO is planned to hit at search engines while content marketing is executed to convince the target audience. Effective content marketing elevates the outcome of SEO because Google is investing best efforts to deliver the best information to its users; and content marketing does the same.

All the roads at link building landscape are full of bumps and humps; no doubt, it is the most popular and followed traditional SEO practice but recent changes in Google’s search results algorithms make it compulsory to take a different SEO route to gain and sustain the results. Here, I sum up seven data driven tricks to attract links for safe and promising SEO.

Numbers of prospective customers look for the nearest online source, strategic Local SEO helps you to catch that potential. Since Google’s updates Pigeon (2014) and local pack-3 (2015), the local SEO has become more important for any size business but it becomes more important for small businesses with limited budget for online marketing that target local community. Here, I share seven cost effective local SEO tricks to improve your marketing gains for local community.

The serious blogger have common complain who started blogging to support their online marketing, ORM, SMO and SEO efforts but not getting the traffic and response. The very common mistake triggering the problem was their wrong perspective; most of them write keywords centric just for SEO. Can you survive in digital social world without engaging the community? To succeed in smooth blogging, you must follow the five SMO laws mentioned below.

The big concern for the SEO and the expectations for its rapid results may drive you to commit some mistakes that are sure to draw the penalties in one way or the other. It is true that SEO is inseparable from internet marketing strategy but you need to do it in guided way. During last few years, SEO has transformed completely because of numbers of Google’s search results algorithms. Today, you need to be more careful in SEO practices to avoid any penalty or adverse ranking impact in future; following simple tips may help you for safe and rewarding SEO.

SMO (social media optimization) is the integrated element of any online marketing strategy. As the target audience in each trade has more than before options to choose the best source after easy comparison on different parameters, you need to put extra smart efforts on social media platforms for better audience engagement. Following tips will help you keep your social audience engaged and to influence their buying decisions.

Recent shackles added search results algorithms have made the content marketing more important than ever. In 2015, it emerged as the most popular and practiced commercial trend for digital marketing; and, I find this trend getting more power in 2016 and after successful online marketing. According a report contributed by Jayson DeMers at Forbes, 76% B2C marketers use content marketing; and, 60% marketers take effective and engaging content production as a top challenge. When majority of marketers is after the content marketing, you need to do something special to be noticed in crowd by the search engines and audience both.

My friend Daniel, the owner of an ecommerce store in Ontario (Canada), always complains about low traffic despite investing good for SEO. Because of being in SEO, SMO field since a long period, I come across similar concerns from other web owners also. The reason for SEO failure in traffic drawing is very common but rarely noticed. Have you ever thought about ‘Link Inefficiency’? Link Inefficiency has become more important after the recent search results algorithm updates by Google that have limited the space and scope for creating the backlinks. Following tips will help you to identify and fix Link Inefficiency for healthy SEO.

Social Media Marketing (SMM) is relatively a new term if compared with SMO, SEO or online marketing etc but because of growing importance of social media in everyone’s life, SMM has become the essential to top at your to-do list. The 2015 can be said the dawn of social media for businesses; and, by 2016, you can expect two billion social media users. SMM helps you to see the target market close with personalized traits allows responding immediately to build up creditable ORM and helps you to tap the potential clients that you didn’t know. However, SMM is not just sharing the content over the multiple social media sites for the sake of backs links; instead, it needs to be laws bound for efforts oriented business gains.

Since decades, the comparative importance of SMO and SEO for successful online marketing has been a hot debate issue. Still, numbers of business owners are not in the position to decide what they need to emphasize more upon- SMO or SEO. Sometimes, this confused state becomes the opportunity for the SMO companies to get more profits on online marketing deals. To avoid this possible loss, you should have your roadmap with clear distant view so that you could customize and negotiate the best marketing plan.

Google and other leading search engines are making significant shift from traditional SEO to content rich quality promotion. Despite numbers of content oriented algorithms changes, the importance of relevant keywords and meta data is intact; however, numbers of other factors also have became powerful to contribute in content’s quality. According to statistics, Companies blogging about the topics that create the interest of target audience get almost 67% more business leads. How do these people assess the content topics that their clients explore? Following tips will help you use data to make SEO content more relevant.

Blogging has been a powerful marketing tactic to improve SEO, to drive traffic, to position the brand and to support ORM. Blogging has become the essential part of any online marketing strategy but because of becoming a traditional and common practice, you need to do something different to secure better blogging benefits in 2016 and after. Following predictions about the changing trends in 2016 will help you blog with cutting edge.

Search engine ranking is a critical aspect of inbound marketing; SEO remains at top while planning for websites designing and the promotion for internet marketing. Everyone with business website invests for SEO, no matter, how much or how long. I know many people in my community who are not satisfied with the gains from SEO investments. The common reason behind this poor experience is their non-structured traditional approach while the SEO has changed much during last couple of years because of the Google’s algorithm updates released to improve users’ experience. If you too want to gain, improve and sustain search engine ranking, you should avoid these five mistakes that you might be doing without knowing.

Recent consumers’ behaviors and trends are forcing the digital transformation through the increasing use of mobiles and expectations for best of class mobile viewing experiences. Companies, poised for unabated planned growth, need to re-assess the current approaches, methodologies, technologies, service standards and investments. According to a press release by ABI Research- Christine Gallen, m- commerce is expected to share 24.4% of overall e-commerce revenue by 2017. So, as we are stepping ahead to welcome 2016, it is must to review and optimize our marketing and execution plans according to changed buying habits. Here, I share three latest mobile marketing trends to help you plan SEO 2016.

SEO and SMO both are familiar terms but with a difference in common perspective about traffic gains. Majority of people believe that SEO is performed for getting the traffic through search engines while SMO is performed just for branding through social networking. These people are right in their basic concepts but in the competitive business environment, you need to do something different. Have you ever thought ‘getting traffic through SMO’? The concept may surprise you but it is possible. The following tricks will help you to generate quality traffic through SMO in 2016 and beyond.

My family friend Derick Jill owns a nicely managed ecommerce store in Canada but the promotion always troubles him. The major reason to trouble him most is the cost and time investment for fresh content development, he needs for SMO as part of SEO and ORM etc. When I suggested him to use the other peoples’ content to subsidize his current cost and time investment for SMO, he was surprised just to say, ‘is the possible and safe?” I know the title of this post may raise your eyebrows also but it is possible with following five ethical SMO tricks.

Still, numbers of web owners have confusion about the role of SMO in perspective of traffic; Tony Chapel, my friend and owner of ecommerce store since three years, is also one among these people. He knows about SEO, SMO and ORM like terms but the internet marketing plans by SEO Companies make him confuse to decide. Like the majority, his major concern is also the traffic but when I ask him about the leads or conversion rate, he is clueless. I agree, limited budget may not allow you for SEO and SMO both simultaneously while both have their own importance. However, following SMO tricks generate traffic also besides ensuring all the SMO benefits.

Online reputation management (ORM) delivers multidimensional benefits to any size business because the positive client’s experience directly correlates with willingness to deal and buy. ORM is the secret force to inspire the client to feel that brand is loyal. Numbers of areas influence the opinion of clients; thus, ORM is planned to manage the brand image in all the areas through various platforms.