How to Write SEO Content that will Convert Customers

Using SEO content to get customers to click and buy is the ultimate target for marketers. It does come with its challenges though. SEO strategies may be causing a site to rank extremely well however there are no guarantees that it’s getting the clicks and conversions its position assumes.

The ongoing battle between formatting SEO content through interactive design and ensuring it functions according to search engine rules is tough. Just because content grabs a visitor’s attention does not mean it will rank well and vice versa. Thereby, converting customers via SEO content should be a focus when developing said content.

This guide assumes you’re already getting it right when it comes to search engine ranking. If the technical aspect of content can be achieved, there’s no reason you can’t write SEO content that converts in some big ways.

The first step is getting a person’s attention early within the first few seconds of viewing a page. Use design-friendly elements and persuasive language at the top of the page, all in the name of attracting interest. Leave the details for later and from the get-go, simply focus on a to-the-point headline, nice images, maybe a bullet point or two, a statistic, and/or other visitor-friendly elements.

Any SEO content strategy should be building on content that is as much relevant as it is logical. If you promise something in the headline, you have to deliver on it. Nobody likes to be tricked into clicking and/or leaving a content article with questions unanswered. A high quality SEO content page will satisfy the curiosities of the visitor through a logical article with a flow both in design and how the article is written. Paragraphs should lead naturally from one to the next. No reader wants to feel like they are being pulled from section to section, without a thread tying them all together. Thereby, keep the flow going with intelligently-designed paragraphs in an article that is solid from top to bottom.

To that last point, no reader wants to have their time wasted. Cut information and sentences that take up space with no discernible purposes. Do not flood the page with hyperlinks and/or other elements that could distract readers. If you’re bending too much to trying to rank on search engines and not enough on converting or satisfying the customer, you will end up with ineffective and flawed SEO content. If you promote and use information or sales-based tactics not relevant to what you’re already talking about, from a logical standpoint, you’re likely to lose the customer. In many cases, this is where some of the biggest issues lay in SEO content that ranks but which does not convert.

The last point we want to make on the most effective route to conversion-friendly SEO content is in keyword variation and low-key promotion. Search engine results pages (SERPs) are displayed according to complex algorithms that draw from a mix of keywords and other page elements. Spamming a page with keywords is not the right way to build content. That said, using keywords variations can help search engines rank your content according to the target audience that come with these keywords. Therefore, a smart content writer will steer clear of ‘sales and promotions’ writing and instead, focus on keyword-driven informative content.