See the Anatomy of a Basic Beginner’s eCommerce Digital Marketing Campaign

See the Anatomy of a Basic Beginner’s eCommerce Digital Marketing Campaign

eCommerce accounts for more than 12 percent of total retail spending worldwide and growth is exploding in this area. As the competition heats up, an eCommerce site must work hard to optimize every aspect of their web design and digital marketing to build their brand and sell products. Audiences are more knowledgeable about what’s expected with an eCommerce site than many of us think and any complication can send a prospective shopper away. Before delving into how to promote products on social media and promoting email newsletter sign-ups, here’s some tips on a basic beginner’s digital marketing and web design on-page strategy.

The right eCommerce platform.

To accomplish a successful eCommerce digital marketing objective, one must choose a customizable, affordable, and advantageous platform. Choose one which includes the features you want, ask yourself if you need to track inventory in the same program, how many product variations you have, what payment options are required, and what shipping options you need. These choices will form the infrastructure any campaign needs to succeed. If you don’t have all the right things you need to manage your eCommerce site, that puts you at a disadvantage.

Optimizing individual product pages.

Conversation rates signify how your product pages are performing. Include product videos to share how-to guides and product demonstrations. Use tabbed navigation on text-heavy product pages to make browsing easy. Add an FAQ section for each product, to act as a means of addressing concerns and questions which may not already be answered elsewhere on the page. Include product reviews to re-assure prospective customers of others’ satisfaction. Include a recommended products section where you can upsell or cross-sell. These are all strategies to get shoppers closer to the sale.

Using multiple payment and shipping options.

Every customer has a different preference. If you’re only accepting credit cards on your eCommerce website, you could be turning away a large percentage of shoppers. More payment options establishes more credibility and trustworthiness, in addition to making your products available to a wider area. Some payment methods are restricted to certain countries. Thereby, PayPal’s an excellent payment method to choose as it supports more than 200 countries and 26 currencies. Regarding shipping, always offer ‘free shipping’ according to what threshold you believe is fair, offer real-time shipping quotes, and offer flat shipping fees.

A simple-to-follow checkout process.

The last element of on-page eCommerce web design and digital marketing 101 is a simple checkout process. The average shopping card abandonment rate in eCommerce is over 65 percent. Complaints usually include a need to sign-in before purchasing, too much information required, or a checkout process that’s difficult to follow. Do not require a customer to ‘register’ prior to checking out as studies have shown as many as 25 percent of users will abandon the transaction. Also, ask for as little information as possible to keep the checkout process fast and easy.

The most successful eCommerce websites in the world are those who are getting the details right. If a prospective consumer is running into obstacle after obstacle trying to purchase product on your site, no matter what sort of strategies you have going on around it, you’re not going to get that sale. Partner with Unlimited Exposure today to learn more about eCommerce digital marketing tips, techniques, and strategies. Join us today for more details!