Did you know 50 Percent of Businesses in Toronto do not have a Digital Marketing Plan
Why half of Toronto businesses do not have a digital marketing plan in place is beyond us. Marketing online is seemingly a necessity to survive in today’s marketplace. Although far more businesses than half are engaged with Internet platforms, to fumble one’s way through social media or to have an informal strategy that’s not well defined is not a great idea.
Digital marketing has got so much behind it. You’ll find revenue growth awaiting, a whole new consumer base looking to connect with brands like yours, and so many opportunities to expand your brand and get it in front of qualified leads. To seek success offline is expensive and not altogether feasible for many people. Seemingly, the only reason why a Toronto business would not want to pursue a defined digital marketing strategy would likely be because they don’t necessarily know what to do with it.
Here’s the reality of what it’s like to do business in Toronto, Small business owners in all categories are stressed, overwhelmed, and have limited budgets. About one-quarter of these are unsure about how to grow their business. Furthermore, about 58 percent spend five hours or less a week on marketing. Lastly, 86 percent of Toronto business owners have said they would rather spend time on other business activities than marketing. Considering all this, it’s no wonder so few companies are making time for marketing.
There are so many categories of digital marketing out there with a lot of potential for many businesses. Social media, email, content, video, and SEO are just a few examples. Not many businesses know that they don’t necessarily need to spend $1,000s to yield a return. Quite the opposite. If necessary, companies can spend very little and still get a return. Sometimes, as little as little as 5-10% of revenues can improve revenue growth. For a lot of companies, that’s a sizeable difference.
A digital marketing investment, however small, has the potential to change things for your business. If revenues aren’t where you want them to be, here’s a way to get them there. If you see your company’s revenue growth is shrinking, here’s an opportunity to change the tide. Investing in digital marketing can resolve so many problems which could be holding your company back. Increase sales, increase leads, increase conversions, and increase your momentum.
Beyond these advantages, the results are measurable. You set your goals and if your digital marketing campaign doesn’t achieve it, cut it. It’s as simple as that. Working with an expert marketing crew, they should have everything you need to know whether a strategy is working.
Unlimited Exposure are the experts in Toronto digital marketing. We know how to build a social media presence on platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and elsewhere. We have helped launched email marketing campaigns, have filled sites with content marketing strategies helping them build on their organic traffic and giving customers a reason to keep coming back. We’ve also seen revenues sore and results achieved for businesses who once counted themselves down and out. There’s no reason fifty percent of Toronto businesses should be without a digital marketing plan. If you don’t have one or if you’re unhappy with what you’re working with right now, give us a call.