2015 was a great year for visual marketing. Most businesses that follow the trends knew that implementing more video content in their online marketing would be beneficial. In fact, 96 percent of B2B are using videos as a part of their online marketing. 73% of B2B marketers say that video positively affects their marketing results. The year ended with more and more advertisers focusing on digital video rather than the traditional TV. The focus on the modern day digital video vs. Traditional TV is because of the noticeable decline in TV watching by viewers aged 18 to 34 (as published by Neilson group) by around 4% since 2012. It is predicted that 80% of all internet traffic will be video by the year 2019.