Controversial Mobile App Feature, Snap Map, Presents a New Way to Keep Tabs on your Target Market

Controversial Mobile App Feature, Snap Map, Presents a New Way to Keep Tabs on your Target Market Users of Snapchat may or may not be excited about the new feature, Snap Map that was recently released. This feature essentially allows users to keep tabs on each other along with their current location. Understandably, this is being considered by the public as both good and bad. On the positive side, it allows you to know exactly where your close friends are. On the negative side, it presents a privacy issue, not to mention a safety concern as well.

However, this new Snap Map feature is also proving to be very useful to the marketing industry since this new feature presents a new way to keep tabs on followers and target audiences. I guess you can say these marketers are now like the new big brother, as in they are always watching you!

People that are wanting to use Snapchat as a marketing tool can now boost their social media presence if used correctly. There are five simple pointers one can keep in mind to achieve this goal:

1) First and foremost, you must enable this mobile app feature in order to start using it. Depending on whether you’re using an android or an Apple device, there may be different ways to turn the location feature on. Usually each app will allow you to turn on the location feature individually.

Using Instagram Stories To Build High-Traffic Ads

he missing component from your marketing strategy is Instagram storiesInstagram has introduced ads to their story feature that fit perfectly between the other stories your followers view, and their short-lasting nature can either help or hurt the companies that use them. The first version of the feature only allowed users to expose their ad to the maximum number of people - a feature called Reach. Now, Instagram story ads offer conversions, traffic, video views, and mobile app installs as well.

Say goodbye to the days when you couldn’t attach your business website’s link to your story ads and say hello to the many things these ads now let you do. The users who view your ad can now be redirected to your company website through the call-to-action function, which they’re sure to click if they like what you’re offering. Because so many people take the time to watch Instagram stories, even below-average ads have a chance at creating site traffic. Having said that, better ads almost always get better results.

Apple Now has the Upper Hand on Augmented Reality & App Development

Why Apple is at the forefront of augmented reality and app developmentApple has been copying the ideas of other tech companies for decades, but these ideas are often executed far better when redone by the tech giant. The enterprise has managed to make their versions of old gadgets commonalities through a great deal of innovation. For instance, the presence of wireless payments and fingerprint scanning for both identification and ecommerce have been prevalent in Japan for many years, but it was only when Apple integrated these tools into its iPhones that they became worldwide phenomena.

Despite the widespread experimentation with augmented reality by companies like Google and Microsoft, many businesses are creating their own versions of the live-footage-digital-image system, and Apple is no exception. In fact, the company may place first once again in the ongoing tech war with its iOS 11 ARKit, an augmented reality program that will be compatible with its new iPhone system. With the undeniable popularity of iPhones, augmented reality could be another old concept made new by Apple.

Next iPhone Will Feature Wireless Charging and Waterproof Casing

People who are accident-prone and  have dropped their cell phone in the toilet or pool will be happy to hear the latest in mobile news! It’s official: one or more of the upcoming iPhone models will be constructed to resist water damage and charge wirelessly, and this could put Apple even further ahead in the mobile device game.

No one likes it when their phone is dead and having to find an outlet on the go is pretty inconvenient! Plus, our phones always seem to run out of battery at the worse possible times. With their upcoming model however, this could soon all change for iPhone users. While Android has long embraced the wireless trend, it’s about time Apple warms up to this feature as well. People apparently heard of the wireless feature because of an accidental leak of a sketch of an iPhone that featured a large pad, in the same shape of a typical wireless antenna. 
These features will most likely be built into the iPhone 7s Plus and iPhone 8, as the previously released iPhone 7 and iPhone 7 Plus are already water and dust repellant to an extent. If owners of the models expose their phones to water on a regular basis, however, the devices could deteriorate faster, and the warranty doesn’t protect against water damage.

Tech-Savvy San Franciscan Creates Personal Life Adventures App

Former Google employee Max Hawkins had an admirable life from an outsider’s perspective. But he began to fall victim to the plague of mindless routine, and decided he needed a big change. That change came in the form of a randomizer app. We use apps countless times a day, everyday, so why not let one introduce a little adventure into your real-life experiences?

It all began with an app that used Uber to order a vehicle to a location determined by the algorithm. Max never knew where he was going with the app until he got there. This computer-selected “adventuring” soon began to choose random public Facebook events for Max to attend, and despite his concerns, no one found him to be out of place at those events, which ranged from acrobatic yoga to networking meet-ups, to pancake breakfasts.

How to Prevent your Laptop from Overheating

Laptops are notorious for overheating, ever more so than desktops. But if your laptop is reaching ridiculous temperatures frequently or within a short period of time, there may be a problem.

Your laptop may be overheating due to dust buildup in and around its internal fan. Remove the casing and clean the computer’s cooling components as thoroughly as possible. If there was a lot of dust buildup, that dust was likely hindering the functions of your laptop’s parts.

Dust may not be an issue for your laptop, so instead, observe the environment in which your laptop is most often up and running. When any electronic device is kept in a hot or bright environment, it’s bound to catch that energy and heat up quickly. If you can, move it to a cooler area with more shade and start using it there if you see improvement.

Many Canadians are Prepared for a Cash-Free Future

Half of Canadians are okay with leaving behind the colourful banknotes and the loonies and toonies they’ve come to know, according to a recent survey. Two-thirds of those who answered wish to get rid of personal cheques, too.

Unlike other countries, Canada started using digital banking and electronic payments in the eighties, and after three decades of use, citizens have adjusted quite well. The country ranked third worldwide for frequency of cashless payments in 2013, though Sweden is now ahead of most others with its many restrictions on cash.

Because all payments that don’t involve cash are recorded, some people are worried about their privacy, but many understand that revealing a small portion of personal information to make a purchase easily is a fair exchange.

Will a Netflix Price Hike have people searching for other Options?

How devoted are you to your Netflix nights? Netflix is television central for many people, but even the most devoted TV and film fanatics may veer away from the service when it undergoes a price increase.

Australia has increased its Netflix monthly subscriptions for customers who create accounts on weekends, the time of the week that the service is used most often. Basic plans are now $9.99, Standard plans are now $13.99, and Premium plans are now $17.99. The plans have increased by one, two, and three AU dollars respectively.

The company plans to take note of how many people use Netflix after the fees are raised, hoping for little backlash and more understanding from their faithful followers. If all goes well, North America could be next.

Microsoft’s new Phones won’t Look too Familiar

During its one-year hiatus, Microsoft has been hard at work upping the ante with the design of its new phone. With a less than 1% market share and $7.6 billion loss from the Nokia, the company is working hard to gain back its previously lost jobs with its Windows 10 Mobile, which will be complete by July of this year.

Microsoft is optimistic that it will continue to make phones, but the new models won’t have the appearance consumers are expecting. The tech business is putting its time and effort into creating a phone equipped to manage and safe-keep files, a phone that could function like a desktop computer. This is certainly different, but perhaps customers will like the idea.

What You Didn’t Know About Samsung

Standing proudly among the ranks of Microsoft, Google, and Apple is Samsung, an electronics company with nearly eighty years of history. Samsung originally exported goods solely to China and South Korea, but as time passed, it grew into the well-known tech behemoth it is today.

To achieve its $305 billion earnings, Samsung employs approximately 489,000 people simultaneously, beating out Microsoft, Google, and Apple collectively. The company also spent a whopping $14.1 billion on research in 2015, while Apple spent less than half that amount. This may be related to the fact that Samsung produces hundreds of millions of iPhone CPU chips for Apple, all for the 4, 4s, 5, and 5s models.

For every three smartphones sold, one is a Samsung model. In addition to selling phones and phone parts, the company sells televisions at a global rate of almost two per second. Its impressive 95.8% share in the AMOLED display sector of the market and supervision of eighty total enterprises certainly help it stand out.

Should we really be Marketing Virtual Reality?

With so many big names beginning to adopt virtual reality systems, including Google, Samsung, Mercedes, and even The New York Times, you have to wonder if it’s worth all the fuss. Should we be implementing it into every tech-related feature? To find out, we’ll have to look at the data.

Companies that are using virtual reality in some way or another are bringing in more cash, according to statistics. But the majority of that money is passed on to the creators of the virtual reality gadgets. While brands can hire experts to make an app of their own, it’s expensive to do so - up to $500,000, in fact, and it’s hard to tell if it’ll pay off.

Some brands have completely committed to their portion of virtual reality and hope it gets more attention. After an average start, they’re glorifying the information and staying positive to regain the public’s interest. There’s no surefire way to use virtual reality to intrigue customers and increase sales yet, but Amobee, MediaSpike, and Vertebrae have all stuck with it and have been somewhat successful.

Plastic Braces: Another item that can now be 3D Printed

New Jersey Institute of Technology student Amos Dudley managed to 3D print his own functioning braces to straighten out his teeth for only $60.

In an attempt to avoid paying thousands of dollars for new braces, Dudley used his knowledge and materials to create a series of cheap pairs customized to fit his teeth. It wasn’t simple of course, as few things with a 3D printer are.

Dudley first read up on orthodontics to ensure he was creating several sets that would slowly shift his teeth into place. He then made a mold of his teeth for maximum accuracy, storing it in a recycled container and polishing it when it was dry.

New Image Recognition App Identifies Plants

Aspiring botanists, you’re in luck - there are now several plant identification apps available for all smartphones. These apps function similarly to the music identification app Shazam, with which users can determine the title of a recorded song they’ve just heard.

The first of its kind is PlantNet, an app that analyzes plant pictures and matches them to the correct global region. Each photo can be categorized based on the part of the plant that’s visible in the photo, including flower, stem, leaf, and whole plant and then searched within the app’s data collection. The information is quite widespread, though Australian greens haven’t yet made the list.

Another cool app is ForestXplorer. Instead of identifying plants immediately, it offers a match based on the user’s answer to questions about the plant’s characteristics. While the app is interesting, it was created by the UK Forestry Commission, meaning only plants that are native to that region can be identified.

Scan and Identify Artwork with Smartify

A picture recognition app for paintings, drawings, sculptures, and other works of art is in its final stages of production. It allows users to scan a piece, keep an electronic replica of it, and download information about it. The app’s name is Smartify.

This new app will premiere in many famous museums, the Louvre and Wallace Collection among them, sometime in May of this year. Although each participating institution has image recognition systems of their own, Smartify will cover more ground, allowing users to download only one app for thousands of different art pieces. It even draws information from exact photocopies of original works.

All of this was possible for the creators of Smartify due to the predesigned individual apps of each museum; this new app simply collects the data and stores it in one place. After that, it’s as simple as correctly pairing the storage photo with the phone photo.

While the Google-owned app Art Project offers digital visits of famous museums, Smartify searches its data collection in real time when users visit galleries in person. The real difference exists in the overall experience of each app, and Smartify currently has the upper hand.

To help with marketing strategy, every participating museum will gain access to each user’s original location and which pieces they observe the most, all in an anonymous fashion, to get a better understanding of their target audience. Smartify’s developers are keeping their fingers crossed for more artists to make their pieces public so they can be used and promoted through the app.

The biggest issue with releasing this new app is the expected increase in smartphone use during museum visits. For the majority of visitors, galleries are a tranquil, electronic-free experience, and if Smartify is successful, it could very well disrupt that principle.

Problems aside, the new image recognition app is definitely interesting, and while it may hinder gallery visits for some, it will enhance the experience for others.

Putting an end to Marketing Calls

Everyone with a cell phone has received a call from an unknown number at some point or another. Most of the time, it’s a telemarketer or an automated voice message. Not only are these calls irritating, but they’re also money wasters for all parties involved.

With fast-paced technological advances, one would think the popularity of spam calls would drop, as they were originally after landline owners. Unfortunately, these small organizations have adapted to target smartphones. If you’re assaulted with far too many telemarketing calls, here’s how to stop them for good.

First, put your number on your country’s Do Not Call list. While this doesn’t guarantee an end to all spam calls, it ensures that any telemarketer who cold calls you faces financial repercussions. Let the FTC know about any unwarranted calls you receive so fines can be given to the appropriate companies.

McDonald’s Now Accepting Snapchats as Applications

Do you want fries with that ‘Snaplication’? or maybe just a smile. McDonald’s is making applying to work at the fast food chain a snap by appealing to job applicants who use the popular social media communications app: Snapchat.

In Australia prospective hires can send a 10-second video ‘wearing’ a McDonald’s uniform via a Snapchat filter to employers. The global restaurant franchise trendily refers to this initial stage of interviewing as “Snaplications”. The mobile app enables users to make and send videos and pictures which self-destruct mere seconds after viewing. 

Instagram Stories Embarks On Ultimate High With 150M Daily Users

Instagram places Ads in StoriesWe all know that Instagram wanted to get on the same level of success as Snapchat. So to be sneaky but also ingenious, they created Instagram stories. By doing this they have attained about the same success in terms of usage. Instagram has now reached 150 million daily users. But that’s not all. Instagram has included skippable ads into their stories.  We all know how annoying ads can be so this is no doubt a great idea. The social media giant will also be helping out entrepreneurs by providing business accounts with insights and cool features such as replies to their stories. This will without a doubt reach a larger crowd.

Instagram carefully decided to place the stories at the top of the app. This is a smart move because it is probably one of the first things that people are going to see. This is better than creating another app, because that would of course take more time and it might not be as successful.

Eсоmmеrсе Website

Eсоmmеrсе WebsiteеCоmmеrсе is thе асtivitу of engaging in buѕinеѕѕ оnlinе... As many реорlе nоw shops online, еCоmmеrсе hаѕ become a рrinсiраl есоnоmiс асtivitу in mаnу раrtѕ оf the wоrld. In kеерing with thiѕ trend, eCommerce wеbѕitеѕ hаvе tаkеn the lеаd in thе оnlinе wоrld presently. eCommerce wеbѕitе designing tаkеѕ саrе оf the special designing nееdѕ of еCоmmеrсе wеbѕitеѕ.

Joomla- The Features That Make It Choice of Millions Worldwide

joomla the featuresJoomla- The Features That Make It Choice of Millions Worldwide within no time after its launch in 2005, Joomla became world famous as powerful CMS software to manage, build, publish and organize the content for business websites, Intranets, mobile applications and variety of websites. Its scalable MVC architecture gives it excellent edge to compete with other options. Joomla had been downloaded more than 50 million times until February 2014 ; this data is enough to establish its credibility. Numbers of salient features makes it an optimum selection for websites, blogs, mobile applications and other digital space creation to register effective presence in digital world. Here I sum up some top ranking features that make open source Joomla the universal choice of web owners and website designers both.

Do You Miss Any Of These 5 Mobile Website Features?

H5 mobile website featuresaving a mobile responsive business website is no more “nice to have’ creditability but it has become a necessity especially after Google’s Mobilegeddon update. Even if you already have mobile friendly business website, still, you need to do a lot for satisfactory traffic gain and to maximize your approach to target audience. After the roll out of Mobilegeddon, everyone not having mobile website rushed for mobile responsive business website; and, they got it with stunning design but many of those mobile web designs lack in essential features required to survive in competitive and volatile environment of digital marketing. Here, I sum up five essential mobile website features that you can't afford to miss.

Good and Bad of Website Designs You Must Know to Succeed in 2016

Ngood and bad of website designsew concepts, tools and technology keep the website design industry on the move. Even the best web design of today needs facelift after few years to compete with latest trends. When everyone expects the complex challenging to succeed in 2016, you too need a perfect website design that could keep you in race for the years. Here is the sum up some bad and good elements that you should know to evaluate your existing website design or the planned one.

Tips to Manage Security Credentials of Ecommerce Website

Any business website, even designed with the best of class security features, is vulnerable to malicious attack. Spammers and hackers are developing new ways to break into your online business to disturb the smooth going proceedings.E-commerce websites with enriched functionality are more prone to malicious attack. SSL Certificate secures the eCommerce websites, extranets and intranets for e-Commerce communications and transactions, but you need more to keep your business secured against advance malicious attacks. Following tips will help you to check and update the security credentials of your business website.

The Benefits of Responsive Website Designs

The business websites not compatible with smaller screens and different resolutions are sure to experience drop in traffic and rankings because the community of tablet and Smartphone users is growing fast to touch the expected figure of 2 billion by 2016. Having the responsive web design compatible to multiple devices has become a necessity. Should we invest right now to have responsive website design? Yes, the trends don’t allow delaying because of several instant benefits that you can’t even think to miss.

Tips To Personalize The User Experience On Your Business Website

Personalization of indulging experience of each visitor to your ecommerce portal is the most practical way to short cut the success route assuring the much desired benefits like improved conversion rate, increased revenue, user retention, repeat business, feel of human touch etc. Assuring personalized feel to each visitor is much more than just offering the welcoming experience. The unique feel of personal touch originates, when the visitor experiences the features, information and functionality as per personal requirements, likings and preferences. It is a conceptual approach blended with psychological traits. Following tips may help you to personalize the user’s experience on your ecommerce store.

Joomla Website Designs - Features Enriched Budgetary Solution

Website design is the showcase to put your business activities in an impressive manner. As per current statistics, new website visitor takes just few seconds to make an opinion about the business and its standards. So, can you survive in volatile business environment without a compelling and convincing eye-catching business website? Now the question arises, ‘How do the visitors judge the quality or which is the most critical parameter that we should be concerned with? Definitely, it is the website development platform; and, Joomla website design has always been my preferred choice.

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