Users of Snapchat may or may not be excited about the new feature, Snap Map that was recently released. This feature essentially allows users to keep tabs on each other along with their current location. Understandably, this is being considered by the public as both good and bad. On the positive side, it allows you to know exactly where your close friends are. On the negative side, it presents a privacy issue, not to mention a safety concern as well.
However, this new Snap Map feature is also proving to be very useful to the marketing industry since this new feature presents a new way to keep tabs on followers and target audiences. I guess you can say these marketers are now like the new big brother, as in they are always watching you!
People that are wanting to use Snapchat as a marketing tool can now boost their social media presence if used correctly. There are five simple pointers one can keep in mind to achieve this goal:
1) First and foremost, you must enable this mobile app feature in order to start using it. Depending on whether you’re using an android or an Apple device, there may be different ways to turn the location feature on. Usually each app will allow you to turn on the location feature individually.