As numbers from the 2017 Christmas season continue to pour in, we are seeing some impressive statistics as the mobile app industry continues to grow. According to recent report, 2017 holiday spending on apps, in-app purchases, and subscriptions rose by 12.3 percent from last year.
As we get deeper into 2018, mobile app developers are building new ways to connect with consumers. By this time next year, the mobile app world may see itself re-defined by these trends.
#1 – More Mobile Wallet use
Current estimates suggest there to be as many as 1.5 billion mobile wallets in the world. As this number grows in 2018, mobile app developers are looking to turn smartphones into the ultimate personal payment solution. Any brand that has not yet offered mobile payments to its customers may want to consider jumping on board before they get left behind the curb.
#2 – Is Better Mobile App Security Possible – the hope is Yes
Concerns regarding app security continue to permeate the industry. Apple and Google are among the brands who have committed to making their devices a safer, more secure place. Mobile app security should be among the highest priorities throughout code encryption all the way through to release. Test the security up and down and every which way to ensure everything is prepped accordingly.