The advance technologies in ecommerce and mobile have caused a great shift in shopping trends to transform the retail business industry. The marketing strategies of leading ecommerce brands take concern of ever changing competitive trends; so, the success in ecommerce largely depends upon incorporation of the best technology. According to Spencer Spinelli, Director of Emerging Media at Google, “Technology, encompassing the users’ experience with brands, would be a missing link between the ecommerce sales and mobile.”
Instagram has introduced ads to their story feature that fit perfectly between the other stories your followers view, and their short-lasting nature can either help or hurt the companies that use them. The first version of the feature only allowed users to expose their ad to the maximum number of people - a feature called Reach. Now, Instagram story ads offer conversions, traffic, video views, and mobile app installs as well.
Say goodbye to the days when you couldn’t attach your business website’s link to your story ads and say hello to the many things these ads now let you do. The users who view your ad can now be redirected to your company website through the call-to-action function, which they’re sure to click if they like what you’re offering. Because so many people take the time to watch Instagram stories, even below-average ads have a chance at creating site traffic. Having said that, better ads almost always get better results.