The advance technologies in ecommerce and mobile have caused a great shift in shopping trends to transform the retail business industry. The marketing strategies of leading ecommerce brands take concern of ever changing competitive trends; so, the success in ecommerce largely depends upon incorporation of the best technology. According to Spencer Spinelli, Director of Emerging Media at Google, “Technology, encompassing the users’ experience with brands, would be a missing link between the ecommerce sales and mobile.”
Former Google employee Max Hawkins had an admirable life from an outsider’s perspective. But he began to fall victim to the plague of mindless routine, and decided he needed a big change. That change came in the form of a randomizer app. We use apps countless times a day, everyday, so why not let one introduce a little adventure into your real-life experiences?
It all began with an app that used Uber to order a vehicle to a location determined by the algorithm. Max never knew where he was going with the app until he got there. This computer-selected “adventuring” soon began to choose random public Facebook events for Max to attend, and despite his concerns, no one found him to be out of place at those events, which ranged from acrobatic yoga to networking meet-ups, to pancake breakfasts.