With their lives based strongly on technology, the characteristics and decisions of millennials are often affected by social media. How and what millennials choose to buy is just one of the many things that platforms like Twitter, Facebook, and Snapchat can influence.
Contrary to popular belief, it isn’t the advertising on these sites that draws millennials in, but rather the opinions of their contacts. Personal experience is extremely valuable to this generation, especially with the increase in social networking.
The numbers don’t lie: 47% of millennials claim that social media affects what they buy, and the likelihood of them paying for a product or service on the day they first see it shoots up to 29% when they use social media. With this in mind, why not try targeting millennials through social media platforms with the use of their marketing tools?
One thing that sets millennials apart from other generations is the frequency at which they interact with brands. Instead of passively taking in commercials, billboard ads, and radio announcements, they flock to social media to like, share, and comment on products and services that interest them. The input of other users helps them decide whether to buy something or to look for a better option.
If you’re having a hard time getting a good start on social media, use relevant or unique hashtags to catch the eye of potential customers, and invite product users to write a quick review for your product. Address any complaints you receive as soon as possible in a polite, respectful manner, and you’ll boost your company’s reputation.
Of course, some products are better-suited for social media advertising than others. Take advantage of the social media opportunities your business has that others don’t, like specialized tags, social media user coupons, and linking your brand to topics millennials want to discuss. Instagram is great for using these elements of advertising.
Millennials are a great audience to target if your brand fits well into the social media sphere and your product can benefit them. Consider putting more effort into online marketing to bring in customers that, if you hold up your end of the bargain, could become loyalists.